WowWee entered into an exclusive licensing agreement with Pinkfong, a Korean education startup focused on preschool entertainment and unique content creation.

With more than 170 apps available in 112 countries, Pinkfong amassed over 200 million global downloads, of which nearly 50 million are from the U.S. Its YouTube channel has close to 14 million subscribers with combined video views of over 10 billion and counting. Pinkfong also made international headlines with its viral “Baby Shark Dance” video.

WowWee’s Pinkfong product line will launch at retailers in next fall.

About the author

Madeleine Buckley

Madeleine Buckley

Madeleine Buckley was a Senior Editor at The Pop Insider, The Toy Insider, and The Toy Book. She covered all things toys and fandom, and has appeared on Cheddar and a variety of regional news networks to talk about the latest trends in both. She is a movie score enthusiast, mediocre knitter, proud Syracuse alumna, and Marvel lover. You can usually find her at the movies or hanging out at home with her super-pup, Parker.

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