WowWee entered into an exclusive licensing agreement with Pinkfong, a Korean education startup focused on preschool entertainment and unique content creation.
With more than 170 apps available in 112 countries, Pinkfong amassed over 200 million global downloads, of which nearly 50 million are from the U.S. Its YouTube channel has close to 14 million subscribers with combined video views of over 10 billion and counting. Pinkfong also made international headlines with its viral “Baby Shark Dance” video.
WowWee’s Pinkfong product line will launch at retailers in next fall.