WowWee launches UNTAMED ARena, a new mobile augmented reality app that transforms any living room, park, or playground into UNTAMED creatures’ modern-day arena.

Built by HappyGiant, UNTAMED ARena includes 3-D toy recognition for players to bring their toy into the app. Kids will be able to challenge friends and anonymous foes to battles in real time. Using a technique HappyGiant calls “Full Body AR,” the game reacts to players’ movements. Users can dodge, jump, squat, and move around for a physically active experience. Kids can also scale down to tabletop play, where they can pet, play with, feed, and calm their dinosaur.

The more kids play, they’ll unlock unique combat abilities, rewards, and game features and work towards becoming a Master Creature Tamer. With a built-in leaderboard, players can see how they rank against others in the UNTAMED ARena at any time.

The App supports all UNTAMED Raptors and T-Rex toys, and is available for free on iOS devices here, coming soon to Android.

About the author

Madeleine Buckley

Madeleine Buckley

Madeleine Buckley was a Senior Editor at The Pop Insider, The Toy Insider, and The Toy Book. She covered all things toys and fandom, and has appeared on Cheddar and a variety of regional news networks to talk about the latest trends in both. She is a movie score enthusiast, mediocre knitter, proud Syracuse alumna, and Marvel lover. You can usually find her at the movies or hanging out at home with her super-pup, Parker.

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