WowWee is headed to Las Vegas for Licensing Expo next month.
As part of its outbound licensing deal with Striker Entertainment, WowWee’s Got2Glow Fairy Finder will be presented with a focus on publishing, home decor, health and beauty, and party goods. Potential licensing partners can visit Striker Entertainment in Booth No. B196 to explore the opportunities available.
“WowWee continues to bring cutting edge technology to toys allowing kids to create their own magic and it’s simply enchanting,” says Meagan Renner of Striker Entertainment. “Our strategy is to spearhead a refined, yet strong, licensing program with companies that are magic makers — those additive in creating a captivating universe for kids and their fairies.”
In recent months, WowWee has inked several deals for new licensed products, including the forthcoming Twilight Daycare line of toys created in partnership with Gamefam and based on the popular Roblox game. Additionally, WowWee entered into a partnership with Hasbro to reimagine classic Hasbro Gaming titles for outdoor play as part of the new Splash Games collection.
Licensing Expo, produced in partnership with industry trade association Licensing International, takes place at the Mandalay Bay Convention Center May 24-26, 2022.
Register here for Licensing Expo to discover the thousands of IPs ready to license from more than 200 brands that span every product category imaginable. Registration is free, so do it today.
