Got2Glow Fairy Finder | Source: WowWee

WowWee is headed to Las Vegas for Licensing Expo next month.

As part of its outbound licensing deal with Striker Entertainment, WowWee’s Got2Glow Fairy Finder will be presented with a focus on publishing, home decor, health and beauty, and party goods. Potential licensing partners can visit Striker Entertainment in Booth No. B196 to explore the opportunities available.

“WowWee continues to bring cutting edge technology to toys allowing kids to create their own magic and it’s simply enchanting,” says Meagan Renner of Striker Entertainment. “Our strategy is to spearhead a refined, yet strong, licensing program with companies that are magic makers — those additive in creating a captivating universe for kids and their fairies.”

WowWee’s Twilight Daycare toys | Source: WowWee

Related: State of the Industry Q&A 2022: WowWee

In recent months, WowWee has inked several deals for new licensed products, including the forthcoming Twilight Daycare line of toys created in partnership with Gamefam and based on the popular Roblox game. Additionally, WowWee entered into a partnership with Hasbro to reimagine classic Hasbro Gaming titles for outdoor play as part of the new Splash Games collection.

Licensing Expo, produced in partnership with industry trade association Licensing International, takes place at the Mandalay Bay Convention Center May 24-26, 2022.

Register here for Licensing Expo to discover the thousands of IPs ready to license from more than 200 brands that span every product category imaginable. Registration is free, so do it today.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.