First WowWee dabbled in Roblox with several activations in the Twilight Daycare game. Now, the toy manufacturer is diving deeper into the metaverse with a new toy line and a Roblox game called My Avastars, inspired by kids’ use of avatars to explore, create, and express themselves online.
WowWee is partnering with Gamefam to create the My Avastars: RP roleplaying game, launching in July. Kids can get to know the My Avastars characters in this Roblox game, while also collecting the physical My Avastars dolls in real life. Both the physical and digital versions of the dolls will feature a variety of looks and accessories so that kids can customize them with hundreds of different looks.
The doll line will launch with three dolls named KawaiiPie^^, A_VibeThng, and Dreamer 3.0. Each doll comes dressed in their signature outfit and includes a mystery bonus outfit and reusable sticker sheets for more than 100 possible looks in each box. Kids can use the peel-and-repeat stickers and removable outfit to style and rearrange their dolls, just like they do for Roblox avatars. Kids can also redeem each doll’s individual code within the My Avastars: RP game on the Roblox platform to access their dolls in the game, unlocking virtual fashions, hairstyles, and facial features.
My Avastars are available for preorder starting today, with a limited number shipping this summer before they officially hit shelves at major retailers (including Walmart, Amazon, Target, and Macy’s) in October. The dolls are recommended for kids ages 6 and up, and will retail for $24.99 each.
For more information, visit myavastars.com.
