WowWee and Curiosity Ink Media, a new family-friendly entertainment provider, partnered to create, develop, and distribute kid-based consumer product extensions of original intellectual property in development at Curiosity Ink Media.

The partnership will begin with a focus on Baldwin, an animated preschool series about a young steam engine in search of his long-lost father. The companies will announce products for the show later this year.

“Having WowWee as a consumer products partner is a huge win and a seismic move forward for Curiosity Ink Media,” says Russell Hicks, Curiosity Ink Media’s president and chief creative officer. “As trusted leaders in championing imaginative play through tech-based innovation, this alliance helps us to deliver on our promise to entertain kids and families away from the screen.”