WWE and Fanatics are expanding their partnership to cover WWE’s entire global event merchandise business. Fanatics’ e-commerce, licensed merchandise, and physical retail operations team will manage event retail experiences for more than 300 events WWE hosts every year.
“Fanatics has been an amazing partner and will immediately bolster WWE’s event retail business,” says Alex Varga, WWE Senior Vice President, Head of Corporate Development. “Expanding our partnership will allow WWE to further expand our offering to fans and grow merchandise revenue in 2023 and beyond.”
The undertaking includes expanding localized merchandise collections and retail experiences for WWE fans.
“The WWE has built one of the most incredible global events portfolios across sports and entertainment, and we’re honored that they’ve tapped Fanatics to build on our overarching partnership together,” says Molly Adams, Fanatics Commerce Chief Strategic Retail Officer. “Through our expansive global footprint and event retail operations expertise, Fanatics is uniquely positioned to provide an unrivaled event retail experience for WWE’s passionate fans at hundreds of events worldwide.”
The partnership officially launches on May 1 ahead of WWE’s live Backlash event.
