Xilam Animation Taps Former Asmodee, Mattel Exec to Head Licensing, Merchandising

Capucine Humblot joined French animation studio Xilam Animation as head of licensing and merchandising.

Humblot joins Xilam’s main office in Paris, effective immediately. She will be responsible for consumer products across several properties including Oggy and the Cockroaches, Zig & Sharko, and Paprika. Additionally, Humblot will develop strategic licensing and merchandise plans for the recently announced spin-off preschool series, Oggy Oggy.

“I’m delighted to welcome Capucine to the Xilam team. Capucine’s experience in developing and managing successful product ranges makes her the ideal candidate to lead our consumer products activity and deliver significant value to our business,” says Morgann Favennec, executive vice president of global sales development. “I look forward to closely alongside Capucine as she not only builds upon the success of our existing international consumer products offering, but also develops an innovative and engaging range of preschool targeted products to support our exciting new series Oggy Oggy.”

Humblot started her career at Mattel as an assistant product manager on brands including Barbie, Monster High, and Fisher-Price. Most recently, she worked as a brand developer at Asmodée, managing the internal creative team.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.