YouTube star Isabella de La Torre, best-known to fans as “La Bala,” inked an exclusive global representation agreement with Nickelodeon Latin America.

Under the agreement, Nickelodeon will work with La Bala to “propel her career internationally on multiple platforms, including consumer products, music, short-and-long form original productions, social networks, live events and editorial, among others.” The company is already working on a comprehensive strategy to develop La Bala’s music career paired with a consumer products launch.

“We are proud to welcome Isabella, who, through this agreement, will be the new face and ambassador for Nickelodeon Latin America,” says Tatiana Rodriguez, SVP and brand head of kids and families for Nickelodeon Latin America. “Isabella brings together all the essential qualities of our brand. She is also bilingual and will appeal to both Spanish and English-speaking audiences, and we are collaborating with her on various Nick initiatives, not only for Latin American audiences, but also for those in the US and internationally.”

La Bala was nominated at the Kids’ Choice Awards Mexico in 2016 and 2017 in the “Best Influencer” category, and was also a presenter at the Kids ‘ Choice Awards Mexico 2018.

“I am very happy to be part of this great family, and I say ‘family’ because from the minute that I met everyone at Nickelodeon they made me feel like I was family. I’ve been watching the channel since I was very young – shows like the Kids’ Choice Awards – and for me, to be part of Nickelodeon right now is like a dream come true,” commented La Bala. “Thank you so much for believing in me. I also want to thank all my fans, the Balovers, as this accomplishment is also theirs, because without them none of this would be possible. During this new journey you all are my greatest treasure…I love you Balovers!”