YouTuber ‘La Bala’ Inks a Deal with Nickelodeon Latin America

YouTube star Isabella de La Torre, best-known to fans as “La Bala,” inked an exclusive global representation agreement with Nickelodeon Latin America.

Under the agreement, Nickelodeon will work with La Bala to “propel her career internationally on multiple platforms, including consumer products, music, short-and-long form original productions, social networks, live events and editorial, among others.” The company is already working on a comprehensive strategy to develop La Bala’s music career paired with a consumer products launch.

“We are proud to welcome Isabella, who, through this agreement, will be the new face and ambassador for Nickelodeon Latin America,” says Tatiana Rodriguez, SVP and brand head of kids and families for Nickelodeon Latin America. “Isabella brings together all the essential qualities of our brand. She is also bilingual and will appeal to both Spanish and English-speaking audiences, and we are collaborating with her on various Nick initiatives, not only for Latin American audiences, but also for those in the US and internationally.”

La Bala was nominated at the Kids’ Choice Awards Mexico in 2016 and 2017 in the “Best Influencer” category, and was also a presenter at the Kids ‘ Choice Awards Mexico 2018.

“I am very happy to be part of this great family, and I say ‘family’ because from the minute that I met everyone at Nickelodeon they made me feel like I was family. I’ve been watching the channel since I was very young – shows like the Kids’ Choice Awards – and for me, to be part of Nickelodeon right now is like a dream come true,” commented La Bala. “Thank you so much for believing in me. I also want to thank all my fans, the Balovers, as this accomplishment is also theirs, because without them none of this would be possible. During this new journey you all are my greatest treasure…I love you Balovers!”

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.