YULU‘s #SNAPSTAR fashion dolls brand is now available, but only at Walmart for launch. The new collection arrives at more than 4,000 Walmart stores in the U.S., plus more than 400 stores in Canada and online. The launch comes ahead of the formal debut of #SNAPSTAR at Toy Fair New York, where the tween-focused line will be shown in booth No. 1765 from Feb. 16-19.
The #SNAPSTAR squad includes Lola, Aspen, Dawn, Yuki, Izzy, and Echo, six dolls each with a unique personality at the forefront of what’s trending in fashion and social media. Based on the trend-setting world of “social influencers,” the dolls are rooted in fashion, beauty, music, photography, and design.
Each #SNAPSTAR doll features 15 points of articulation and comes with a unique posting stand and green screen that let kids snap photos without seeing the stand via the #SNAPSTAR Studio App. The dolls wigs are removable and interchangeable so kids can switch up the hairstyles.