An award-winning global toy brand is teaming up with an international marketing agency.
YuMe Toys has revealed a new partnership with Canspan BMG, which will draw on the agency’s extensive experience in the toy industry to provide strategic guidance, digital and social media management, and PR and influencer programs.
“Over the past few years, we’ve been able to show how our team can bring the results and become an extension of YuMe’s marketing team,” says Jamie Berman, president of Canspan BMG. “As we start this new chapter with YuMe, we’re proud to have been chosen to work with an award-winning company that consistently creates on-trend products that capture the magic of the properties they are based on.”
Canspan will help with the launch of YuMe’s DZNR Transformers line and its Disney 100 surprise capsules, which commemorate Disney’s most iconic characters from its 100-year legacy.
“With key lines launching this year, we’re excited to be partnering with Canspan to help bring these products to market and drive awareness,” says Michael Kwan, President and CEO of YuMe Toys. “Canspan has demonstrated a passion for our properties, which made them an obvious choice for us. Canspan’s proven track record of high-quality, results-driven marketing shows that this partnership was a long time coming.”
The agreement with YuMe Toys continues Canspan’s trend of growth in the toys and games industry over the past several years.
