Pinkfong Baby Shark | Source: Nickelodeon

YuMe is jumping into the water with Pinkfong Baby Shark.

The growing toymaker inked a deal with ViacomCBS Consumer Products and SmartStudy to create and market a new collection of infant products based on the viral sensation-turned preschool brand. YuMe’s Pinkfong Baby Shark line will include bath toys, playmats, stroller accessories, rattles, and gift sets.

“We are delighted to partner with ViacomCBS, to expand the phenomenal Baby Shark brand with products for infants through to toddlers, says Michael Kwan, CEO at Maxx Group/YuMe Toys. “It was exciting to get our teeth into creating designs with parents and ‘gifters’ of little ones in mind. The line has been well received, and we look forward to making a splash at retail.”

YuMe’s Baby Shark line will hit retail across the U.S. this fall.

Nickelodeon will debut Baby Shark’s Big Show! this spring. The 26-episode, half-hour series will be preceded by Baby Shark Shorts, a collection of five mini-adventures that will debut this Friday.