YWOW Brands USA’s Inaugural Assortment | Source: YWOW Brands

Following early success and fast growth in international markets, YWOW Games has evolved into YWOW Brands for its official launch into the U.S. market.

The company behind a large range of eco-friendly, officially licensed puzzles launched in 2018 and was previously featured in an installment of Talkin’ Toys here at the Toy Book. Over the past year, YWOW Brands has grown to see its products distributed in more than 50 markets around the world just as the popularity of games and puzzles began to surge.

“With the rise of puzzle play in the U.S. and the growing interest in supporting sustainable brands, now is the perfect time for us to launch our wide-portfolio of licensed puzzles,” says Michele Rudelli, founder YWOW Brands. “We take great pride in our product line, which is developed using eco-friendly materials and incorporates a multitude of fun licenses that resonate with the entire family. As a result, we’re already receiving incredible feedback in our new puzzles and are anticipating a great holiday season.”

Related: YWow Games’ Michele Rudelli Talks Brand-building on the ‘Power Kid Podcast’

At launch, the YWOW Brands assortment includes SuperSized Puzzles inspired by Kool-Aid and Heinz Ketchup; and Mini Puzzles featuring Mentos, JELL-O, and Pringles, all of which come in reusable packaging.

“Not only is all of our packaging eco-friendly, kids and parents alike can use the packaging to build and create new DIY activities,” Rudelli says. “It’s part of the extended play value and does not need to be limited to just another storage box.”

The full range of YWOW Brands Mini and SuperSized Puzzles are available through Amazon, Walmart, and other select retailers.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.