Carlotta Caracciolo | Source: ZAG

ZAG is looking to continue its growth by further extending the reach of its consumer products into additional regions.

The company behind Miraculous – Tales of Ladybug and Cat Noir appointed Carlotta Caracciolo as its first vice president over the Middle East and Africa. In her new role, Dubai-based Caracciolo will oversee the company’s consumer products strategy in the region with an immediate focus on two properties from the ZAG Heroez portfolio: Miraculous and Ghostforce. Caracciolo joins the company from MGA Entertainment.

Miraculous airs regularly in dozens of countries throughout the Middle East and Africa across Disney Channel and MBC Group. The kid-focused MBC3 is the most popular channel for kids in Northern Africa.

Source: ZAG

“The Middle East and Africa have become a top priority for ZAG, and the Disney/MBC combination is a perfect duo for us to reach children and families across the region,” says Julian Zag, senior vice president global operations and head of consumer products, ZAG. “Miraculous is garnering strong ratings, particularly in Saudi Arabia, where the series ranked in the No. 1 slot on MBC, following its launch in 2018, and has remained among the top programs ever since.”

Related: ZAG Inks ‘Miraculous’ Deal With PMI for New ‘Ladybug and Cat Noir’ Products

“I look forward to growing the licensing and toy footprint in the MEA region, bringing new and exciting collaborations across multiple categories for consumers to experience the brand,” Caracciolo says.

At MGA Entertainment, Caracciolo served as head of sales and licensing in the region with a focus on growing the toy and licensing programs for L.O.L. Surprise! She previously held roles at Shooting Stars, Warner Bros., and NBCUniversal.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.