Elinor Schops Tapped to Lead ZAG Games & Interactive Experiences

Source: ZAG

The studio behind Miraculous — Tales of Ladybug & Cat Noir is getting into gaming.

ZAG appointed game industry vet Elinor Schops as vice president to lead the launch of ZAG Games & Interactive Experiences. The new division will create titles for mobile, PC, consoles, and more based on characters from the ZAG Heroez stable of original properties. The move comes following the success of the first Miraculous mobile game, which has amassed more than 100 million downloads since its release in 2018.

“We are thrilled to have found the ideal executive in Elinor to lead this new division and the talented team we are building while bringing her extensive expertise across entertainment, music, media, and mobile fields to this new important role,” says Julian Zag, executive vice president, global operations at ZAG. “With a renowned reputation as a ‘startup nation’ and a major global player in the gaming industry cross platforms, Israel is a perfect location to launch this new endeavor to manage game development for our phenomenal award-winning stable of brands.”

Schops previously served as vice president of business development at CrazyLabs (formerly TabTale).

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.