Source: ZAG/The Toy Book

ZAG‘s Miraculous business is on a roll.

The entertainment powerhouse behind Miraculous — Tales of Ladybug & Cat Noir says that its flagship brand hit a new milestone this week as it surpassed $1 billion in global retail sales. The animated series — created by ZAG and co-produced with ON Kids & Family (Mediawan) — recently entered its fourth season. Now, ZAG is following up the North American debut of new products from ZAG Labs and Playmates toys with a new raft of licensing deals for the U.S. According to ZAG Founder and CEO Jeremy Zag, merchandise from more than 300 licensing partners is currently at retail worldwide.

“We are grateful for the support of our content partners, licensees, and retailers around the globe, and of course our millions of fans who have embraced the adventures of our heroes, Ladybug and Cat Noir,” Zag says. “We have more exciting escapades yet to come and I can’t wait to share the news of an upcoming series that is sure to be embraced by our Miraculous fans.”

More than 50 new licensees have joined the Miraculous program for North America in the past year.

Related: ZAG Expands Consumer Products Team with Disney, Viacom Vets

New partners include Little Bee (activity books); Bendon (coloring and activity books); HER (hair accessories and jewelry); Jacmel (jewelry); Accutime (watches and clocks); Jerry Leigh of California (girls’ apparel); SG Companies (seasonal footwear); Heys International (luggage); TCG (puzzle and games); Horizon Group USA (craft & activity); Lil’ Anglers (fishing gear); What Kids Want (outdoor and seasonal); Toy Factory (amusement plush); Crunch Pak (healthy snacking); Good to Grow (beverages); Ferrara (fruit snacks); Zak! Designs (hydration, food storage, tabletop); Kernels (popcorn, Canada); ASO (wound care and first aid);  SmileMakers (stickers for medical field);  and Danawares (accessories, Canada).

ZAG is currently putting the finishing touches on a feature-length animated film that will bring Miraculous to theaters sometime next year.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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