Business is booming for ZAG’s Miraculous — Tales of Ladybug & Cat Noir in the U.S.
Following the news that Disney Channel picked up seasons four and five of the hit animated series, ZAG Executive Vice President, Global Operations Julian Zag revealed that the company has inked new licensing deals to extend the brand into new product categories for kids in the U.S.
Crayola is on board for Miraculous coloring and activity books while Kid Designs joined the program for a line of youth electronics, including microphones and headphones. Mighty Mojo Toys will create party goods; Fast Forward will release backpacks and lunch totes; Komar Kids will handle sleepwear; and Peachtree Playthings will release new crafts and activities. Additional licensees include Galerie for seasonal and everyday chocolate and candy; Inkology for stationery and activity products; Trends International for posters and stickers; All About Vibe for sublimated pillows; and Card.com for branded debit and credit cards.
“We’re thankful to all of our partners, including our trusted broadcasters and streamers who make Miraculous easily accessible to our passionate fans, and our consumer products licensees and retailers who provide multiple ways for fans to engage with the brand,” says ZAG Founder Jeremy Zag. “The new Miraculous toy line from Playmates Toys and ZAG Labs that launched on March 21 sold out within hours at Target.com, Walmart.com, and Kohls.com, and we have many new initiatives in the works that we’ll be announcing in the coming weeks and months and cannot wait to be able to share the news.”
Additional Miraculous products hitting retail this year include books from Little, Brown Books for Young Readers (LBYR), a division of the Hachette Book Group; costumes and accessories for wholesale retailers from InSpirit Designs, a division of lifestyle retailer Spencer Spirit Holdings that owns and operates Spencer’s and Spirit Halloween; bedding and décor from Jay Franco; underwear from Handcraft Manufacturing; and Bentex Apparel Group for sportswear, T-shirts, and sleepwear.