ZAG and ON Kids & Family (Mediawan Group) entered into a partnership with Fantawild for a joint venture to expand the Miraculous brand in China.

Under the new deal, Fantawild has acquired all Chinese rights to the property and will invest and participate in the development of the forthcoming Miraculous feature film. The partnership will establish Miraculous in China in all segments of business, including the launch of the series, the theatrical release of the film, licensed merchandise, and promotional products, and location-based entertainment.

Miraculous — Tales of Ladybug & Cat Noir is a global hit that spans three distinct audiences — girls ages 6-12, boys ages 4-7, and a growing legion of “Miraculers” ages 15-25.

“We at ZAG are so grateful that kids and families around the world have embraced the world of Miraculous,” says Jérémy Zag, founder and president of ZAG. “China has always been a very special territory. Despite the growing demand, we remained patient and extremely selective in choosing only the best partner, which we have finally found with Fantawild. Fantawild’s expertise in creating experiential entertainment for kids and families with their theme parks compliments our content perfectly. We are beyond proud to be partners, and are excited for the future of Miraculous in China.”

Fantawild is a multifaceted entertainment company that produces television and film in addition to maintaining a position as the largest theme park owner in China.

ZAG recently entered into a new partnership agreement to create toys with Playmates.