Zing Adds Marshmallow Fun Blasters to its Arsenal

Confirming rumblings from the recent ASTRA Marketplace and Academy in Pittsburgh, Zing Global has acquired the Marshmallow Fun brand through the Marshmallow Fun Co. Under the purchase agreement, Zing will assume manufacturing and marketing responsibilities for Marshmallow Fun, with Ozwest Inc. and Fizz Bizz Inc. handling distribution throughout North America.

The flagship toy from Marshmallow Fun is the Marshmallow Blaster — which can be loaded with 25 mini marshmallows that kids can blast at distances up to 30 feet.

“The Marshmallow Fun Brand is an exciting line of toys that will integrate seamlessly into our award-winning line of blasters and bow and arrow sets that have fueled the company’s growth and continue to be at the core of our business,” says Kristy Comstock, vice president of operations, Ozwest.

Ozwest distributes its Zing range of toys to mass retailers including Walmart and Target, while specialty and e-commerce retail distribution is handled through Fizz Bizz.

The addition of Marshmallow Fun to the Zing arsenal marks the first toy to include edible ammo, with the blaster joining a lineup that includes Zax, Air Storm, Zombie Slayerz, Hyper Strike, and more.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.