Zoobies, LLC has hired Arete Passas as CEO of the company. Passas has extensive consumer goods and toy experience, working at companies such as Proctor & Gamble, Crayola, Scholastic, and Mattel. Formerly, Passas was the CEO of Manhattan Toy Company.

Passas has also served as a director on the Toy Industry Association board and chaired the committee for the ToyCon industry conference.