Source: Zuru/The Toy Book

Source: ZURU/The Toy Book

The Rainbocorns brand from ZURU is expanding its offerings for kids ages 3 and up, with more toys available online, at major retail stores, and local shops this month.

Rainbocorns Itzy Bitzy Surprise is glittery, glam fun. Kids can collect 24 little versions of the characters, each one a surprise until it’s unboxed. The collectible includes a ring, which kids can decorate with character wings and gem hearts.  The two-pack is $5.99 and a special four-pack is $9.99.

There are six characters in the second series of Rainbocorns Sparkle Hearts Surprise. Kids will be able to collect the mystery toys for $9.99 each this fall.

The seven new sparkly characters in the Wild Heart Surprise series include an ultra-rare Slothcorn, a Peacockcorn exclusive to Target, and a long-necked Girraffecorn exclusive to Walmart. Each comes with 10 layers of surprises hidden within its crackable egg. Kids can discover wild Rainbocorn poop, nail decals, and Long Tailed Boo-boocorns. Families will be able to catch the elusive creatures for $24.99 each.

The range of toys will be rolled out with an egg hunt-themed unboxing campaign with top-tier influencers. Plus, this spring, ZURU will also expand the brand with licensing deals developed by Brand Fresh Management. Consumers can expect apparel, sleepwear, stationery, accessories, and more arriving at retailers shortly.