ZURU launched holiday campaigns to donate toys to charitable partners benefiting kids in need worldwide, and a #FestiveFidget Secret Santa care package containing the company’s line of Original Fidget Cubes by Antsy Labs, Spinners, and Tangles.

As part of ZURU’s holiday charitable efforts, the company donated $20,000 worth of products globally through partners including ABC-LA Spark of Love and Captivating International. Spark of Love is celebrating its 25th Anniversary collecting new, unwrapped toys for underserved children and teens in Los Angeles county where ZURU’s Sales office is located. ZURU has also benefited Captivating International, a community-based fundraising organization doing important work with impoverished families in remote parts of western China.

In addition to ZURU’s holiday giving, the company created #FestiveFidget Secret Santa care packages to help relieve stress. The company sent out hundreds of #FestiveFidget packages including stickered Fidget Cubes, including the latest Series 1 Marvel and DC Cubes, Fidget Spinners, and Tangles that were shipped to offices and charities throughout the UK, U.S., Canada, Australia, and New Zealand. Anyone sharing pictures of their ZURU fidget toys on Twitter or Instagram using #ZURU and #FestiveFidget will have a chance of winning a Santa Sack of ZURU toys worth $300.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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