HIAH_S2Series 2 of ZURU‘s Hamsters in a House is now available at Target, Toys “R” Us, and other retailers. The series’ “Food Frenzy” collection features a new range of miniature toy hamsters and detailed food-themed play sets and accessories.

The Series 2 launch is supported by a full scale TV campaign, influencer unboxings on YouTube, in-store social media “spotters,” and online video. There will also be promotions running through the fall, including an ice cream-themed giveaway and new animations.

The new assortment includes 11 motorized two-inch-sized hamsters, a deluxe playset, a neon-colored mini play set, and small Hamster and accessory packs. The full line includes the Ham’s Burger Diner Playset, the Little Hamster Playset, Hamster & Accessory Packs, and Single Accessory Packs.