With the October Hong Kong Mega Show winding down for 2017, Zuru became an annual supporting sponsor for Women in Toys, Licensing & Entertainment (WIT) Asia, and joined WIT in hosting last week’s networking event.

With a 78 percent female workforce, New Zealand-owned Zuru is ranked No. 12 among toy companies in the U.S., while its headquarters, flagship showroom, and manufacturing facilities are all based out of China. The company has 10 offices worldwide, and anticipates a $450 million turnover for 2017.