ZURU‘s Rainbocorns line is expanding in a big way.
This month, the toymaker behind 5 Surprise and Bunch O Balloons introduces Rainbocorns Fairycorn Surprise and Rainbocorns Puppycorn Surprise. Then, on Wednesday, ZURU will reveal a third new series: Rainbocorns Jelly Shake Surprise. They’ll drop the curtain at 10 a.m. ET at the Toy Insider’s Sweet Suite @ Home Event where attendees will have a chance to win a full set of each.
“The new additions feature the iconic elements Rainbocorns are known for and are the perfect characters to join the growing family,” says ZURU Creative Director Adam Woods. “From its signature play pattern to its popular characters, innovative interchangeable reversible hearts, and unique accessories, Rainbocorns has charmed children and parents alike. We’re so excited to have Puppycorns, Fairycorns, and talking Rainbocorns in the mix!”
The Rainbocorns brand is supported by 12 new webisodes that launched this week on ZURU’s website. New episodes are slated to roll out every other week to keep the excitement moving. The new lines pack themed characters and accessories into special eggs for kids to unbox. The Jelly Shake Surprise line includes “giggle-tastic tech” that powers sound, music, and the ability to listen and repeat additional sounds. The ice cream shake-inspired packaging features the Rainbocorns famous jelly heart and packs a DIY experience for kids to make hair clips and rings by mixing jelly and glitter and then setting them in molds.
Rainbocorns Fairycorn Surprise and Rainbocorns Puppycorn Surprise toys are available this month while the Rainbocorns Jelly Shake Surprise assortment is set to hit retail next month.