Rainbocorns Fairycorn Surprise | Source: ZURU

ZURU‘s Rainbocorns line is expanding in a big way.

This month, the toymaker behind 5 Surprise and Bunch O Balloons introduces Rainbocorns Fairycorn Surprise and Rainbocorns Puppycorn Surprise. Then, on Wednesday, ZURU will reveal a third new series: Rainbocorns Jelly Shake Surprise. They’ll drop the curtain at 10 a.m. ET at the Toy Insider’s Sweet Suite @ Home Event where attendees will have a chance to win a full set of each.

Rainbocorns Puppycorn Surprise | Source: ZURU

“The new additions feature the iconic elements Rainbocorns are known for and are the perfect characters to join the growing family,” says ZURU Creative Director Adam Woods. “From its signature play pattern to its popular characters, innovative interchangeable reversible hearts, and unique accessories, Rainbocorns has charmed children and parents alike. We’re so excited to have Puppycorns, Fairycorns, and talking Rainbocorns in the mix!”

Rainbocorns Fairycorn Surprise | Source: ZURU

Related: ZURU Beats Sustainability Goal for Bunch O Balloons by 57%

The Rainbocorns brand is supported by 12 new webisodes that launched this week on ZURU’s website. New episodes are slated to roll out every other week to keep the excitement moving. The new lines pack themed characters and accessories into special eggs for kids to unbox. The Jelly Shake Surprise line includes “giggle-tastic tech” that powers sound, music, and the ability to listen and repeat additional sounds. The ice cream shake-inspired packaging features the Rainbocorns famous jelly heart and packs a DIY experience for kids to make hair clips and rings by mixing jelly and glitter and then setting them in molds.

Rainbocorns Fairycorn Surprise and Rainbocorns Puppycorn Surprise toys are available this month while the Rainbocorns Jelly Shake Surprise assortment is set to hit retail next month.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.