Zuru signed an exclusive, worldwide licensing agreement with Chrome Cherry Design Studios to manufacture and distribute Nimuno Loops, the original toy block tape. Nimuno Loops will be brought to market in collaboration with Zuru’s Mayka Tape construction brand.
Nimuno Loops transforms nearly any surfaces into a base for construction toy bricks and figures. One side features a bendable, flexible surface with a toy block pattern that is compatible with Lego toys and other toy construction brands. The other side has a reusable, adhesive backing that allows kids to build on almost any object, around corners, and on curved surfaces to make 3-D creations.
Zuru plans to begin shipping Nimuno Loops—which will be branded and marketed in conjunction with the company’s Mayka Construction brand—this summer.