Previewed earlier this year at Toy Fair New York, the ZURU X-SHOT Ninja range is starting to roll out in the U.S., with a UK release slated for fall.
The limited-edition line of foam dart blasters is inspired by top Twitch streamer Tyler “Ninja” Blevins — who consistently racks up record-breaking views while playing Epic Games’ Fortnite. The collection includes five blasters — Stealth, Quick Scope, Turbo Strike, No Rez, and Justice. Each includes a Ninja dog tag accessory.
“Gaming levels are at an all-time high, and Ninja has over 40 million followers across his platform, so there’s no surprise that Ninja and Fortnite licensed products are among some of the best-selling items in boys’ action,” says Renee Lee, global marketing director at ZURU. “Ninja is exceptionally popular among young gamers with many of his fans matching the blaster category demographic. He’s the ultimate partner for one of our most competitive ranges which outclass in performance and value while retaining quality and innovative designs. The new X-SHOT Ninja range has been designed to reflect Fortnite references and allow fans to truly ‘up their game’ with a series of super powerful blasters.”
The ZURU X-SHOT Ninja range is already arriving at Target stores, with other retailers soon to follow.