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Hasbro’s eOne Takes Charge for Reinvented Power Rangers
The Power Rangers are on the cusp of yet another reinvention for both film and TV. Hasbro‘s entertainment studio, Entertainment One (eOne) hired producer/director Jonathan Entwistle (Netflix’s I Am Not Okay With This) to lead the development of new Power Rangers projects across both formats. Read more…
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Back to the Future Day Brings New Toys from Playmobil, Mattel, Funko, Hasbro, and More
Universal Pictures and Amblin Entertainment celebrated the annual Back to the Future Day on Oct. 21 with a massive lineup of new products that honor 35 years of the cinematic franchise. Launched alongside a host of fan-created content and the new 4K Ultra HD release of Back to the Future: The Ultimate Trilogy, the new product assortment includes toys and collectibles from licensees including Playmobil, Mattel, Hasbro, Funko, Jada Toys, Super7, NECA, and others. Read more…
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America’s No. 1 Card Game Goes Green with UNO Nothin’ But Paper
The best-selling card game in America just went sustainable. Mattel Games’ UNO Nothin’ But Paper is a cellophane-free, 100% recyclable version of the classic matching game. All decks and packaging are crafted from Forest Stewardship Council (FSC)-certified materials and use soy-based ink to produce the vibrant colors that UNO decks are known for. Read more…
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Educational Insights Launches Circuit Explorer with Emily Calandrelli
Educational Insights is launching a new toy into the stratosphere and the star of Netflix’s Emily’s Wonder Lab, Emily Calandrelli, will help. Attendees of the Toy Insider‘s Holiday of Play will be able to learn about the new line direct from Calandrelli! Read more...
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TOMY International Acquires Fat Brain Toys
Illinois-based TOMY International Inc., the subsidiary of TOMY Co. Ltd., acquired Nebraska-based Fat Brain Holdings LLC. In recent years, Fat Brain Toys has gained acclaim for its expansive line of toys and games that are sold at retailers around the world and through its direct-to-consumer platform. Read more…
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Spin Master’s PAW Patrol: The Movie Scores an All-Star Cast
Spin Master Corp., Nickelodeon Movies, and Paramount Pictures have assembled an all-star lineup of voice talent for next year’s PAW Patrol: The Movie. The cast includes current PAW Patrol pitchman Dax Shepard (Idiocracy, Chips) alongside Kim Kardashian West, Jimmy Kimmel, Tyler Perry (Madea, Vice), and more. Read more…
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The Toy Association Highlights the Real Problems Behind Fake Toys
With the holiday shopping season upon us, The Toy Association is sending out a reminder that fake toys are a real problem. From counterfeits and bootlegs to knockoffs and imitations, what was once a back alley operation has gone high tech: Fake merchandise is hiding in plain sight on digital marketplaces. Read more…
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Luki Labs to Reveal New STEM Toys at the Toy Insider’s Holiday of Play
Luki Lab, the direct-to-consumer division of Strottman International, is launching new toys at the Toy Insider’s Holiday of Play @ Home today. Gujo Adventure and Pinxies are STEM-authenticated creative building brands that are designed to inspire “epic adventures and imaginative exploration.” Additionally, the company will debut its new game, Clawsome! Read more…
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Disguise Costumes Expands Halo, Minecraft Deals with Global Rights
Disguise Inc renewed its partnership with Microsoft as the official costume partner for the software giant’s Minecraft and Halo brands. The Halloween costume division of Jakks Pacific now holds global rights to create and distribute costumes and accessories for the popular gaming brands. The deal includes a three-year extension for Halo and an additional two years for Minecraft beginning next year. Read more…
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WowWee, Pinkfong Plot Baby Shark ‘FinFest’ Instagram Takeover Event
This Saturday, WowWee and Pinkfong are bringing popular influencers together to celebrate the launch of the Pinkfong Baby Shark Dancing DJ. WowWee’s latest Baby Shark toy is featured as a Hot 20 pick in the Toy Insider’s 15th annual Holiday Gift Guide and features seven songs and three dance games that encourage kids to get moving. Using its unique dance detection technology, the Pinkfong Baby Shark Dancing DJ dances when kids dance. Read more…
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Talking Games with Peggy Brown on the ‘Power Kid Podcast’
In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design speaks with game inventor Peggy Brown. Brown has written books, taught classes, and worked with the world’s best toy, game, and entertainment companies creating products that have been sold around the world. She was named Game Innovator of the Year at the 2009 TAGIE Awards, and this year she’s nominated again for her work on three recent titles: My First Rush Hour (ThinkFun); and Bye, Felicia and Who’s the G.O.A.T. (Big G Creative). Listen here...
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Super Impulse Launches Additional Mini-arcades
A Teenage Mutant Ninja Turtles Tiny Arcade joins the lineup this year with improved high-density color graphics, scrolling action gameplay, and three levels of play inspired by the original, full-sized arcade cabinet. Two pop culture icons join forces for the Tiny Arcade Hello Kitty Pac-Man, in addition to Mappy and BurgerTime Tiny Arcades. All of the Tiny Arcades are small enough to fit in the palm of your hand. Read more…
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Snoopy, Clifford The Big Red Dog Join Dynacraft Ride-on Lineup
A pair of famous canines have joined the plush wheeled goods lineup from Dynacraft. Universal Branding & Media brokered deals with Peanuts Worldwide and Scholastic for Snoopy and Clifford The Big Red Dog to be reimagined as new ride-on toys from Dynacraft. Read more…
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ZURU Unleashes OOSH Hairy Slime for Halloween and Beyond
Just in time for Halloween, ZURU is unleashing a fresh batch of slime that’s squishy, fuzzy, and mega-stretchy while packed with all kinds of creepy critters. Designed for kids ages 4 and up, ZURU’s patent-pending OOSH Hairy Slime appears in the Toy Insider’s 15th annual Holiday Gift Guide as a hot holiday pick for kids ages 5-7. Hairy Slime was licensed to ZURU by GennComm ImaGENNation. Read more…
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The Noble Collection Launches Collectible Toy Line BendyFigs
The brand kicks off with more than 70 styles, most of which are out this fall on Amazon; the rest will be available in the spring. Fans can find 7-inch characters from the Wizarding World, Universal Monsters, The Lord of the Rings, Star Trek, DC, and more. Read more…
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Schleich USA Brings Canadian Operations In-House
Beginning Jan. 1, Schleich USA will service Canadian customers directly from its North American warehouse in Charlotte, North Carolina. For the past two years, Canadian customers have been served by Everest Toys, which will continue shipping orders through the end of the year including all of Schleich’s 2020 products and holiday drivers. Read more…
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Thin Air Brands Named to Inc. 5000 List
Colorado-based Thin Air Brands is on the Inc. 5000 List for the second year in a row. The company behind Pea Pod Babies and Nature Bound Toys ranks 1,970 on Inc. magazine’s annual list of the 5,000 fastest-growing companies in America. Read more…
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Level Up Your Game Nights with the Arcade1Up Infinity Table
Arcade1Up demolished its new Kickstarter campaign goal in less than a week. Meet the Infinity Game Table, Arcade1Up’s latest at-home gaming venture. The table — which is available in 24-inch or 32-inch size options — features an HD touchscreen and digital versions of iconic board games, puzzles, card games, coloring books, comic books, and more from licensors including Hasbro Gaming. Read more…
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Toys “R” Us Canada Unveils 2020 Top Holiday Toy List
Toys “R” Us Canada is the latest retailer to unveil its Top Toy List for the 2020 holiday season. The annual list is curated by the buyers at Canada’s largest specialty toy retailer with picks for kids of all ages across a variety of categories. Read more…
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Talkin’ Toys: Spin Master Revs Up Supercross Deal
The Toy Book catches up with Vice President of Marketing and Global Business Unit Lead, Boys Adam Hyman about Spin Master’s expanded partnership with Feld Entertainment Inc. as master toy licensee for Supercross. Read more…
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Harvesting the Fun: Farm Toys and Farm Channel Retail Bring Play to the Heartland and Beyond
The Toy Book explores the resurgence of classic, farm-themed toys, and how retailers in the farm and ranch channel are helping to bring toys from major brands to rural communities across America. Read more…
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U.S. Retail Sales Marks Four Months of Growth as Sales Spike in September
There is good news at retail as the holiday shopping season gets underway. According to the National Retail Federation (NRF), U.S. retail sales are on the upswing with four consecutive months of growth. While their tracking methodology differs, both the NRF and the U.S. Census Bureau reported accelerated gains in September. Read more…
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Jeff Garb Joins Diverse Marketing as Northeast Regional Sales Manager
For more than 30 years, Garb led his own company — Jeff Garb & Associates — gaining acclaim for servicing the toy and gift industries throughout New England and the Mid-Atlantic States. With a team of 15 sales reps, Garb presented new toys, games, and gift products to more than 4,000 retailers, notably driving sales for Toysmith in the region. Read more…
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