Sing (2016) | Source: Illumination

It’s been a big week for TOMY International. Following the acquisition of Fat Brain Toys and a deal to produce toys based on 20th Century Studios’ Ron’s Gone Wrong, the company inked a deal with Illumination and Universal Brand Development to produce toys based on Sing 2, which is set for a theatrical release on Dec. 22, 2021.

“Audiences everywhere have already fallen in love with the relatable characters of Sing, and we’re looking forward to bringing them to life and into playrooms,” says Morgan Weyl, director of global toys at TOMY. “The Sing films are about overcoming obstacles and pursuing dreams, so we created a musically-infused toy line that will help inspire the next generation to shoot for the stars — no matter what challenges they may face along the way.”

The Sing 2 toy collection will include feature plush, collectible figures, and a role-play game.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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