Source: Diverse Marketing/The Toy Book

Diverse Marketing is expanding its reach by adding seasoned sales vet Jeff Garb as its northeast regional sales manager.

For more than 30 years, Garb led his own company — Jeff Garb & Associates — gaining acclaim for servicing the toy and gift industries throughout New England and the Mid-Atlantic States. With a team of 15 sales reps, Garb presented new toys, games, and gift products to more than 4,000 retailers, notably driving sales for Toysmith in the region.

“I have personally known Jeff for many years and have always respected his hard work, integrity, and management style,” says Wes Hardin, president, Diverse Marketing. “This is a perfect partnership given our national coverage and Jeff’s strong position in the Northeast.”

Diverse Marketing represents manufacturers to retailers across three distinct divisions: toys, gifts, and sports. The company maintains permanent showrooms in Dallas, Minneapolis, Las Vegas, and Atlanta in addition to maintaining a presence at Toy Fair New York.

Reps across the country visit retailers on a regular basis to show and sell products from companies including Educational Insights, Fat Brain Toys, Funko, Hearthsong, Madame Alexander, Pop Sockets, Schylling, TOMY, and many others.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.