Twentieth Century Fox Consumer Products has announced its initial line up of products based on the upcoming 3-D animated comedy adventure film, Rio. The merchandising program will include a range of toys, video games, apparel, and books, and will kick-off in mid-March before the theatrical release of the film on April 15.
The ToyQuest Rio toy line will include a colorful selection of 3.75-inch mini figures, 8-inch basic plush, and 10-inch talking plush and beanies. Signature items will include a 9-inch interactive plush and a 7-inch walking and talking plush. The line will be available exclusively at Toys “R” Us stores and Toysrus.com.
THQ’s Rio video game will be available at Toys “R” Us and other retailers just days before the movie’s release. The party-style video game contains 40 mini-games and features the movie’s characters.