The Toy Book® is the Official Trade Publication Serving the North American Toy Industry™ — a trusted source of news, insights, and analysis for the companies and executives shaping the business of play.

Since 1984, The Toy Book has covered the deals, trends, and innovations driving the global toy market. Today, it operates as a modern, multiplatform media brand delivering timely reporting across print, digital, and live experiences — connecting manufacturers, retailers, licensors, distributors, and inventors in an ever-evolving marketplace.

At its core, The Toy Book is built on journalism. Every story is crafted to inform, not promote — cutting through the noise to deliver clear, relevant coverage that helps industry professionals make smarter decisions. From breaking news and executive moves to product trends, retail strategy, and licensing insights, the editorial focus remains locked on what matters most to the business.

Beyond the magazine, published seven times each year, The Toy Book extends its reach through daily digital content, special issues, and integrated editorial platforms, including The Licensing Book — a dedicated supplement exploring the power of intellectual property and brand extensions across toys, games, collectibles, and consumer products. The Toy Book offers a free subscription to the Toy Report, our weekly roundup of what’s happening in the industry delivered on Thursday mornings.

Signature initiatives such as the Pulse of Play Awards spotlight excellence and innovation across the industry, while event coverage from major gatherings — including Toy Fair, Licensing Expo, and LA Fall Toy Previews — keeps readers connected to the moments that move the market.

Headquartered in New York and Chicago with a global perspective, The Toy Book remains committed to one mission: delivering credible, impactful journalism for an industry where creativity meets commerce, where passion meets profit — and where toys are serious business.

The Toy Book is published by Adventure Media & Events, the team behind The Toy Insider and The Pop Insider. Its portfolio extends beyond publishing to include industry-defining experiences like Sweet Suite (“The Biggest Night of Play”) and Holiday of Play, alongside influential programs such as The Pop Insider’s Collectors’ Choice Awards and The Toy Insider’s Play Squad — a dynamic influencer network connecting brands with today’s most engaged audiences.

See our staff list and contact us here. View our editorial calendar here.

To learn more about our family of brands, click one of the images below.