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The Toy Book is the leading trade magazine serving the toy industry.

Since 1984, The Toy Book has been the authority on news, trends, new products, and happenings within the toy industry. Our seasoned editorial staff maintains close relationships with retailers, manufacturers, industry analysts, and market research groups to keep our finger on the pulse of what’s hot and what’s next. We cover toys, games, licensing, video games, kids and family entertainment, business trends, retail, and much more. In print, our first issue debuted at Toy Fair New York in Feb. 1985.

With the largest reach in the industry, The Toy Book is a must-read for anyone in the business of toys, games, licensing, kids’ entertainment, or adjacent industries.

We are in print and online, and our editorial staff is frequently called upon to provide expert commentary on TV and in mainstream media publications. We offer a free subscription to the Toy Report, our weekly roundup of what’s happening in the industry delivered on Thursday mornings. Additionally, you can subscribe to the Toy Book Podcasts on Anchor, Spotify, Apple Podcasts, Google Podcasts, and more.

The Toy Book is published by Adventure Media & Events LLC, publishers of the Toy Insider and the Pop Insider, and promoters of events including the legendary Sweet Suite (“The Biggest Night of Play”) and Holiday of Play.

See our staff list and contact us here. View our editorial calendar here.

The Team

Laurie Schacht
President and Chief Toy Officer
Jackie Breyer
Vice President and Group Publisher
James Zahn
Nadia Velit
Senior Editor
Ali Mierzejewski
Senior Editor
Marissa Silva
Senior Editor
Madeleine Buckley
Senior Editor
Nicole Savas
Social Media Editor
Charlene DeLoach
Contributing Editor
Deborah Stallings Stumm
Media Correspondent
Bill Reese
Business Operations Manager
Joe Ibraham
Art Director
Elena Sorce
Junior Designer
James Devin
Executive Director of Sales and Marketing
Stephanie Infantino
Sales Executive
Bug Hartsock
News Writer
Ashley Pelletier
News Writer
Maggie Dougherty
Editorial Intern

Media Inquiries

For Media Requests, Please Contact:
Elizabeth Tran | Account Supervisor, LKPR
  • Phone
  • Email

Advertising Inquiries

For advertising information, please contact:
Jackie Breyer | Vice President & Group Publisher
James Devin | Executive Director of Sales & Marketing
Stephanie Infantino | Sales Executive


Our brands

To find out more about our family of brands, click on one of the images below.

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