We’ve heard you! Since launching our curated “Stock This!’ product showcases in 2023, the biggest question from our friends in the toy industry has been “How can we get our products in on the action?”

Beginning in our May 2024 issue, The Toy Book is inviting manufacturers to submit their products for the Stock This! showcase. This showcase is the lead (first!) product showcase in every issue. No matter what the theme of the issue is, Stock This! will always lead the pack with an assortment of new products that retailers and other members of the trade should have on their radar. The best part? It’s category-agnostic, which means that Stock This! features a cross-section of products from all of the categories that Toy Book readers have come to depend on and expect.

There is a SUBMISSION FEE of $450 per product for this opportunity.

Selected products will receive placement in the Stock This! Showcase alongside one (1) photo, product information, and a description of no more than 50 words in the following format.

Products featured in a showcase in a print issue of The Toy Book receive a companion digital product page (example here) and will be included in a Stock This! Listicle on the The Toy Book website (example here).

To maximize the variety of products and companies in this showcase, companies may submit no more than three toys per issue for Stock This!

While products featured in a showcase in a print issue of The Toy Book receive a companion digital product page, we are also pleased to offer a premium product page. These high-ranking, SEO-friendly pages offer the following benefits (see example here).

Cost: $350 per product (no limit)

Our weekly Stock This! e-blast is a targeted, low-cost advertising option to get your products in front of retail buyers. Premium placement at the top of the e-blast (one spot available) includes a large 16×9 featured image, headline, description, ordering special (if available), contact information, a link to your website, and a link to a product page on toybook.com

Six additional Stock This! product spaces are available that feature a small 16×9 image, the product name, and a link to either your website or the product page on toybook.com (your choice).

Contact Sales & Marketing to book your space! James Devin: jd@toybook.com

Please note: The Toy Book reserves the right to reject a product at any time and for any reason. In the rare instance that a product is rejected from the Stock This! Showcase, we will invite you to submit an alternate product. Items sold through Temu, AliExpress, etc. will not be accepted.

To find out more about our family of brands, click on one of the images below.