In a world where the business of play and industry timelines continue to evolve, The Toy Book presents a curated calendar featuring an assortment of toy fairs, trade shows, and other live events that members of the North American — and global — toy industries and play communities may want to have on their radar.
MARCH 2026
Event Dates Location Las Vegas Toy Market March 9-13, 2026 World Market Center, Las Vegas ASD Market Week March 17-19, 2026 Las Vegas Convention Center C2E2 March 27-29, 2026 McCormick Place, Chicago Toylanta March 27-29, 2026 Gas South Convention Center, Duluth, Georgia WonderCon March 27-29, 2026 Anaheim Convention Center, Anaheim, California
april 2026
Event Dates Location Toy & Hobby China April 7-9, 2026 Shenzhen, China Licensing China April 7-9, 2026 Shenzhen, China LA Spring Preview April 20-24, 2026 Los Angeles/El Segundo, California LVL UP Expo April 24-26, 2026 Las Vegas Convention Center CCXP Mexico April 24-26, 2026 Banamex Center, Mexico City Chicago Toy Show April 26, 2026 Kane County Fairgrounds, St. Charles, IL
may 2026
Event Dates Location Toy & Baby Milano May 10-11, 2026 Allianz MiCo (Milan Convention Centre), Milan, Italy ABC Kids Expo May 13-15, 2026 Mandalay Bay Convention Center, Las Vegas Licensing Expo May 19-21, 2026 Mandalay Bay Convention Center, Las Vegas Toymaster May 19-21, 2026 The Majestic Hotel, Harrogate, U.K.
june 2026
Event Dates Location ASTRA Marketplace & Academy June 5-8, 2026 Milwaukee, WI Learning Express Toys & Gifts Convention TBA TBA
juLY 2026
AUGUST 2026
SEPTEMBER 2026
Event Dates Location North East Toy & Gift Show August 30-September 1, 2026 MassMutal Convention Center, Springfield, MA LA Fall Toy Previews – Market Week September 14-25, 2026 Los Angeles/El Segundo, California The Toy Insider’s Holiday of Play September 23. 2026 Current, Pier 59, NYC
OCTOBER 2026
NOVEMBER 2026
DECEMBER 2026
Event Dates Location CCXP December 3-6, 2026 São Paulo Expo, São Paulo, Brazil
JANUARY 2027
Event Dates Location CES Las Vegas Hong Kong Toys & Games Fair Hong Kong The Temps at Total Home & Gift Market Dallas Dallas Total Home & Gift Market Dallas Halloween Party & Expo Las Vegas Hong Kong Toys & Games Fair Hong Kong Atlanta Winter Market Atlanta Shoppe Object Paris Paris, France Minneapolis Mart Home & Gift Show Minneapolis The Toy Fair (London) London The Autumn Fair 2027 Sakhir, Bahrain Las Vegas Winter Market Las Vegas Toronto Gift & Home Market Toronto, Canada Taipei Game Show Taipei, Taiwan
FEBRUARY 2027
Event Dates Location Spielwarenmesse February 2-6, 2027 Nuremberg, Germany The Toy Foundation’s TOTY Awards February 19, 2027 Pier Sixty, NYC Toy Fair New York February 20-23, 2027 Javits Center, NYC Zolocon TBD Valley Forge Casino Resort, King Of Prussia, PA
FUTURE
Event Dates Location ASTRA Marketplace & Academy June 6-9, 2027 Pittsburgh, PA ASTRA Marketplace & Academy June 11-14, 2028 Reno, NV
SUBMIT AN EVENT
To request an event listing, please contact:
James Zahn | Editor-in-Chief — The Toy Book
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