LEGO, Automobili Lamborghini Unveil LEGO Technic L...

Posted by James Zahn | May 29, 2020

Stern Pinball Debuts Three TMNT Machines

Posted by Madeleine Buckley | May 28, 2020

#Trending

The Toy Insider Experts Reveal the Hottest Spring and Summer Toys of 2020

The Toy Book Presents First-Ever Sweet Suite @ Home: Retailer Day

How COVID-19 is Affecting the Toy Industry (Updated)

Doing Good: These Toy Companies are Stepping Up During Challenging Times (Update...

Submissions Are Open for 15th Annual Toy Insider Holiday Gift Guide

‘A Toy Store Near You’ Trailer Arrives with a Look at Independent Re...

Cloudco Entertainment Inks New International Licensing Deal for Care Bears

by James Zahn | May 28, 2020 | International News, Licensing Deals, News

The Care Bears are about to score a European boost. Bavaria Media GmbH and its licensing division,...

Mattel Begins ‘Cave Club’ Rollout for Prehistoric BFFs

by James Zahn | May 28, 2020 | New Products, News, Toy Fair, Trade Shows/Events

Mattel is beginning the promotional roll out for its latest line of dolls and accessories, Cave...

Playmates Toys Inks Deal with ‘Spy Ninjas’

by James Zahn | May 28, 2020 | Licensing Deals, News

The company known for producing Teenage Mutant Ninja Turtles toys just made a deal with some other...

Rainbow Group’s ’44 Cats’ Expands its Reach in the U.S.

by James Zahn | May 28, 2020 | Licensing Deals, Movies & TV, News

Following its U.S. debut on Nickelodeon last year, Rainbow Group‘s 44 Cats is picking up...

Jason Mars of Red Planet Group Appears on the ‘Power Kid Podcast’

by James Zahn | May 26, 2020 | News, Podcast

In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power...

The Pandemic-Fueled Video Game Boom Continues with a 73% Increase in April

by James Zahn | May 26, 2020 | Financial, News, Video Games

The video game industry just celebrated a record first quarter that was fueled largely by families...

ToyAid Invites Families to ‘Buy Some Toys for Make Some Noise’

by James Zahn | May 26, 2020 | Around the Industry, International News, News

As the spread and fallout of the COVID-19 pandemic continues, the members of the toy and...

ADK Emotions NY Inc. Inks Pact with License to PR Ahead of Beyblade Anniversary

by James Zahn | May 26, 2020 | Around the Industry, News

The company behind the success of the Beyblade franchise is getting ready for a big year. ADK...

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News

Animaccord Inks First Licensing Deal for ‘Masha and the Bear’ in China

by James Zahn | May 26, 2020

The Chinese market continues to be ripe for expansion when it comes to kids’ entertainment...

Resoftables Sustainable Plush Debut in Australia

by Nicole Savas | May 26, 2020
Spin Master Donates Nearly 90,000 Toys To Kids in Need

by Nicole Savas | May 26, 2020
Funko Celebrates First Responders with Frontline Heroes Pop! Figures

by Nicole Savas | May 26, 2020

Articles

Talkin’ Toys: Nikko Toys Zooms Its Way to Success

by Maddie Michalik | May 20, 2020

The Toy Book caught up with Philip Redmond, CEO of Nikko Toys, about the company’s year since...

Tackling Intellectual Property Issues

by Guest Contributor | May 19, 2020
Plush: Recycle, Reuse, Snuggle

by Miranda Siwak | May 19, 2020
Facing the Unknown: The Toy Industry Isn’t Playing When it Comes to COVID-19

by James Zahn | May 19, 2020

International News

Alvin Fu Heads to Sesame Workshop for Ch...

WildBrain CPLG to Represent Sanrio in Sp...

eOne, WarnerMedia Bring ‘Cupcake &...

Animaccord, PEZ Ink Masha and the Bear C...

WarnerMedia Appoints New APAC Directors ...

The itsy bitsy Entertainment Co. Makes C...

Xilam Animation Secures New Deals in Sou...

Toy & Edu China, Baby & Stroll...

Disney+ Hotstar Orders Three Seasons of ...

APC Kids Expands ‘Kid-E-Cats’...

Planeta Junior Adds More Than 20 Animate...

The Very Hungry Caterpillar Gets Licensi...

WildBrain, Alpha Group’s ‘Re...

Genius Brands Inks New Distribution Deal...

‘PAW Patrol’ Creator Preps &...

ViacomCBS Consumer Products Taps Former ...

WildBrain Television Names Katie Wilson ...

Headstart International, YouKu Team Up f...

eOne Gears Up for UK Broadcast of ‘Ricky...

ZAG Expands Global Licensing and Merchan...

WildBrain CPLG Realigns European Teams

eOne’s ‘Ricky Zoom’ to...

WildBrain CPLG Expands German Sales Depa...

eOne Zooms into Latin America with New R...

Cartoon Network, India’s POGO will Launc...

WildBrain CPLG Grows Greek Executive Tea...

Spacetoon, Toei Animation Team Up to Bri...

Kids India Registration Is Now Open

Hello Kitty, Team USA Partner for Tokyo ...

WildBrain CPLG, LC23, and Diadora Lace U...

ZAG, ON Kids & Family Partner with ...

Splash Entertainment, KiXi Entertainment...

Animaccord Brings Consumer Product Deals...

Funko, Bandai Partner for Exclusive Dist...

French Animated Series ‘Stinky Dog’ Adop...

Cosmos-Maya to Produce First Animated Fe...

Rainbow Appoints Michael Block as CEO of...

pocket.watch Plots Global Expansion Acro...

WildBrain CPLG Taps Victoria Whellans to...

’44 Cats’ Is on the Prowl in...

‘Gigantosaurus’ Launches in China

Spin Master’s ‘Super Dinosau...

Mattel Closes Factories in China, Indone...

Cosmos-Maya Appoints Priti Karandikar to...

TFNY: Coronavirus Fears Hit Toy Industry...

Spielwarenmesse Wraps Up 71st Internatio...

Hasbro, Maxx Group Ink Licensing Deal fo...

Licenses, Licensing Deals

Mighty Mojo Toys Preps Sound Knockers for the Holidays

by James Zahn | May 20, 2020

The recently launched Mighty Mojo Toys is teaming up with the creator of the original Fart Knocker...

Pocket.watch Seeks to Turn ‘Love Diana — the Princess of Play’ into a Global Franchise

by James Zahn | May 19, 2020
Ubisoft Brings IMG Into Its Licensing Game for Europe, Asia

by James Zahn | May 14, 2020

Movies & TV

‘True and the Rainbow Kingdom’ Returns with Netflix Special

by Jackie Cucco | May 26, 2020

Catch True and Bartleby’s next magical adventure on June 2.

Kids Will Meet a Pickle Wizard in This ‘Sesame Street’ Special

by Jackie Cucco | May 25, 2020
A New Muppets Show is Coming to Disney+

by Jackie Cucco | May 22, 2020

People

Fredrik Loving Joins Spin Master as EVP, Digital Studios

by James Zahn | May 21, 2020

Spin Master has been hinting at an expansion of its digital business, and today comes another step...

SEGA of America SVP, Sonic the Hedgehog CBO Ivo Gerscovich to Take Part in Live Q&A Session

by James Zahn | May 21, 2020
Danica McKellar Partners with Learning Resources for Instagram Live Event

by Jackie Cucco | May 20, 2020

Collectibles

Exclusive: Funko Introduces Marvel Battleworld: Mystery of the Thanostones

by James Zahn | May 20, 2020

Funko and Marvel have teamed up to launch a new micro collectible tabletop gaming system. Revealed...

Mattel Expands #ThankYouHeroes Collection with Matchbox, UNO, and Mega Construx Toys

by James Zahn | May 19, 2020
GreenLight Collectibles Brings Hitched Homes to Camping World

by James Zahn | May 11, 2020

Retail

Stay-at-Home Orders Lead U.S. Video Gaming Industry to Record First Quarter

by James Zahn | May 18, 2020

The COVID-19 pandemic continues to skew sales numbers across multiple industries. Following...

As Expected, Retail Sales Took Major Hit in April

by James Zahn | May 15, 2020
NRF Cautions Continuation of Double-Digit Shipping Declines

by James Zahn | May 11, 2020

Podcast

Jason Mars of Red Planet Group Appears on the ‘Power Kid Podcast’

by James Zahn | May 26, 2020

In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power...

Brian Volk-Weiss talks ‘A Toy Store Near You’ on the ‘Power Kid Podcast’

by James Zahn | May 19, 2020
‘The Toy Coach’ Azhelle Wade Appears on the ‘Power Kid Podcast’

by James Zahn | May 12, 2020

Financial

The Pandemic-Fueled Video Game Boom Cont...

U.S. Toy Industry Grew 22% in April, NPD...

Walmart, Target See Big Gains as Consume...

As Expected, Retail Sales Took Major Hit...

Jakks Pacific Takes Q1 Sales Hit as Marg...

Sustainable Projects Group Acquires ‘Shark Tank’ Hit Soy-Yer Dough

Sustainable Projects Group Acquires R...

Funko Takes a Hit in Q1, But Cautions Bi...

Spin Master Sees Mild Growth in Q1 as CO...

Activision Blizzard Beats Expectations a...

UNO, Pictionary, and Hot Wheels Grow as ...

Alex Brands, Poof-Slinky Assets Are Head...

Rubie’s Costume Co. Files Chapter ...

Tech Will Save Us Opens Up Crowdfunding ...

Global Toy Sales Up 4% in Q1 as Families...

Surprise! U.S. Toy Industry Sales Spike ...

Hasbro Takes First-Quarter Hit Despite U...

U.S. Offers Tariff Payment Deferment, wi...

March Retail Sales Log Biggest Drop on R...

Hasbro Goes Virtual for Annual Meeting o...

Funko Takes Additional Action Due to COV...

COVID-19 Stay-at-Home Orders Fuel Toy In...

Alleghany Capital’s Jazwares Acqui...

University Games Acquires Maranda Games

GameStop Sales Fell 19.4% Last Year; Gui...

Funko Withdraws Financial Guidance, Offe...

Spin Master Sees Supply Chain Improvemen...

Cra-Z-Art Is Bringing More Production Ba...

New Lawsuit Alleges Toys “R”...

‘Call of Duty’ Reigns Once M...

Target Gains $1.7 Billion in Toys and Ba...

Funko Delivers a 16% Full-Year Sales Inc...

Spin Master Reports Q4 Sales Growth, 1% ...

The LEGO Group Delivers Growth Across Ke...

Martin J. Elliott Promoted to CFO at MGA...

Strong Licenses, Disguise Power Jakks Pa...

Global Toy Industry Sales Declined 3% in...

Horizon Group USA Inks $25 Million Finan...

Action Figures, Vehicles Drive Mattel to...

TFNY: Never Wrong Toys Acquires Laser Pe...

Disney+, Partner Brands Drive Hasbro to ...

Funko Hits a Snag in Preliminary Q4 Earn...

Bambini Partners, IJW & Co. Team Up...

Action Figures, Dolls Grow as U.S. Toy I...

Trans World Entertainment Plans to Sell ...

Tencent Moves to Acquire Game Developer ...

Spin Master Updates Full-Year Outlook to...

‘Call of Duty,’ ‘Star ...

NRF Says Holiday Retail Sales Rose 4.1%

GameStop Sales Tumble through Dismal Hol...

The U.S. and China Sign Historic Phase O...

Target Hits a Holiday Bump as Toys Come ...

U.S. Holiday Retail Sales Were Flat, Toy...

Cartamundi Group Completes Acquisition o...

Hasbro Completes eOne Acquisition

Toys Contribute to Amazon’s Record...

Third-Quarter Earnings Cloud Future of F...

‘Call of Duty,’ ‘Star ...

Tariff Fears Come to a Halt as the U.S. ...

Tariffs on Toys Still in Limbo as Effect...

New Toys, Classic Games Top Amazon Chart...

Holiday Season Booms with Record-Breakin...

Make it Real Acquires Three Cheers for G...

Imperial Toy Files Chapter 11 Bankruptcy...

Jakks Pacific Hires John Kimble, Extends...

U.S. Toy Retail Sales Grew 3% in Q3, NPD...

PlayMonster Grows with Acquisition of Ka...

Nintendo, Disney, and Disguise Drive 18%...

Spin Master Hits Rocky Q3 as It Looks To...

No Tricks, Just Treats as Funko Posts 26...

Mattel Scores a Surprise Q3 Earnings Win...

Holiday Shoppers Plan to Spend 4% More T...

Positive Outlook Remains as Threat of Ch...

Hasbro Acquisition of Entertainment One ...

Collector Ownership Campaign Opens for h...

Just Play Reportedly Close to Buying Jak...

Jazwares Acquires Wicked Cool Toys

NRF Reports Increased August Retail Sale...

GameStop Could Close Up To 200 Stores Am...

Regional Retailer Fred’s Files for...

Jazwares Owner Makes a Play for Jakks Pa...

Sales, Revenue Grow as LEGO Group Shapes...

Sphero Acquires littleBits to Strengthen...

Hasbro to Acquire Entertainment One in $...

Disguise Grows as Jakks Pacific Looks to...

Tariffs on Toys Delayed Until December

Loot Crate Files Chapter 11, Looks for a...

Funko Continues to ‘Pop!’ Cr...

Playtime is Over: New Tariffs on Toys Co...

The NPD Group Says the U.S. Toy Industry...

Bakugan, Monster Jam, Paw Patrol Give Sp...

‘Toy Story 4,’ Hot Wheels Le...

Hasbro Continues to Beat Expectations wi...

Partners Group Acquires Schleich from Ar...

NPD Group Issues Correction on L.O.L. Su...

Tariffs on Toys: Toymakers, Retailers Te...

Toy Association Testifies at U.S. Trade ...

Winning the Retail Toy Market: New Profi...

Funko to Participate in J.P. Morgan Glob...

The Toy Association Tells Trump Administ...

PAW Patrol, Hatchimals Dip as Spin Maste...

Funko Crushes First Quarter Expectations...

Growth of Classic Brands, Barbie, and Ho...

Hasbro Beats Expectations with Classic B...

Rovio Drops ‘Angry Birds’ Co...

Spin Master Looks to Grow with Abby Hatc...

Target Sees Growth in Q4, Full Year Sale...

Harry Potter, Fancy Nancy, Morph Board B...

Spin Master’s Global Product Sales...

Shopko to Close 70 Percent of Its Stores...

Hasbro Looks Ahead to Nerf, Power Ranger...

Hot Wheels, Barbie Boost Mattel as Q4, F...

Simba Dickie Group Acquires Jada Toys

U.S. Toy Retail Sales Down 2 Percent, NP...

Wow! Stuff Selects ChizComm as Marketing...

The Next Shot at a Toys “R” ...

NPD Reports December Video Game Sales, R...

FAO Schwarz to Open in Indianapolis Inte...

ZURU Acquires Funville’s Sparkle G...

Viacom Acquires Pluto TV as Streaming Wa...

Sears Could Still Liquidate as Creditors...

GameStop Releases Holiday Sales Results

Universal Music Group’s Bravado Ac...

ESL Investments Officially Scores Winnin...

The Toy Association Fights Back Against ...

Target’s Big Christmas: L.O.L. Sur...

Retail Shipments Level Off Following Tar...

Rubik’s Brand Appoints Christoph B...

Amazon Reveals the Best-selling Holiday ...

134 Million Customers Plan to Shop Super...

NPD Reports November Video Game Sales

Nintendo Switch Becomes Fastest-Selling ...

Amazon Toy Sales Jump 30 Percent Year-Ov...

November Retail Sales Increase 5 Percent...

NRF Welcomes Delay in Tariff Increase

Total Q3 Spending on Video Games Increas...

NRF Reports 40 Percent Increase in Multi...

NRF Says Young Adults Most Likely to Spe...

NPD Reports October Video Game Sales

U.S. Toy Industry Sales Grow 2 Percent, ...

Funko Releases Q3 Financial Results

Spin Master Reports Q3 Financial Results

Holiday Sales to Pass $1 Trillion for th...

Adobe Forecasts $124 Billion in U.S. Onl...

Mattel Reports Q3 Financial Results

Jakks Pacific Reports Q3 Financial Resul...

Toy Association, NPD Group Provide New R...

Consumers Will Spend 4.1 Percent More Th...

NPD Reports September Video Game Sales

Hasbro to Lay off Workers, Releases Thir...

September Retail Sales Increased 3 Perce...

Sears May File for Bankruptcy

NRF Forecasts 4.3 to 4.8 Percent Growth ...

NPD Finds Grandparents Account for $7 Bi...

Halloween Spending to Reach $9 Billion

NPD Reports August Video Game Sales

Toy Association Joins Coalition to Oppos...

August Retail Sales Increase 5 Percent O...

Video Game Spending Increases 40 Percent

NPD Reports July Video Game Sales

Hasbro, DC Comics Settle Bumblebee Trade...

July Retail Sales Increase 4.9 Percent O...

Toy Sales Across Key Global Markets Grew...

Court Approves Toys “R” Us S...

Funko Reports Q2 2018 Financial Results

NPD Group Reports U.S. Toy Industry Sale...

Brookstone Files for Bankruptcy, Plans t...

Spin Master Reports Q2 Financial Results

The NPD Group Reports June Digital/Retai...

Jakks Pacific Reports Q2 Financial Resul...

Mattel Reports Q2 Financial Results, Ann...

Great Rock Capital Closes $12 Million Cr...

DHX Media Closes Sale to Sony of Minorit...

Nylon Resin Shortage, Toy Association Ad...

Toy Association Continues Fight Against ...

HobbyTown USA to Open RadioShack Express...

Hape’s Dan Finanz AG Acquires Playwell E...

June Retail Sales Show 4.2 Percent Incre...

Yvolution Appoints Sino Foreign Trading ...

New Survey Shows Back-to-School, College...

Spin Master Grows International Expansio...

Iconkids & Youth’s Kids Licen...

Retail Imports to Set New Record This Mo...

The NPD Group Launches Retail Tracking S...

Party City to Launch Toy City Pop-Up Sto...

The NPD Group Releases May 2018 Video Ga...

Disney Raises Bid to $71.3 Billion for T...

NRF Responds to Potential Tariffs on $20...

April Retail Sales Increased 2.8 Percent...

Toys “R” Us Releases Fiscal ...

Funko Reports Q1 2018 Financial Results

Toys‟R”Us Liquidation and Early Easter A...

Mattel Reports Q1 2018 Financial Results

Jakks Pacific Reports Q1 Results

NPD Reports March 2018 Video Game Sales

Hasbro Reports Q1 2018 Financial Results

Easter Spending Expected to be Second Hi...

NRF Says February Retail Sales Increased...

JAKKS Pacific Reports Fourth Quarter and...

NPD Reports January 2018 Video Game Sale...

NRF Reports January Retail Sales Up 5.4 ...

$4.5 Billion Worth of Toys Sold on Amazo...

NRF Forecasts Retail Sales Will Increase...

Hasbro Reports Full Year and Q4 2017 Fin...

Mattel Reports Full Year and Q4 Financia...

Toy Sales Globally and in the U.S. Grow ...

NPD Reports December 2017 Video Game Sal...

Toys “R” Us to Close 182 U.S...

Nintendo Switch Tops December U.S. Sales

2017 Holiday Retail Sales Increased 5.5 ...

Toys “R” Us Inc. Reports Res...

Zuru Reports Earnings Increase

Toys “R” Us Receives Final C...

Spin Master Reports Second Quarter Finan...

LeapFrog Reports First Quarter Fiscal Ye...

Spin Master Completes C$220 Million Init...

Spin Master Corp. Releases Info on Initi...

Jakks Pacific Reports Second Quarter Res...

Mattel Reports Second Quarter Financial ...

Toys “R” Us Inc. Reports Res...

NPD Report Shows Decrease in Hardware, P...

Jakks Pacific Reports First Quarter Resu...

Hasbro Reports First Quarter Revenue and...

Mattel Reports First Quarter Financial R...

Toys “R” Us Inc. Provides TR...

Jakks Pacific Reports Fourth Quarter and...

Toys “R” Us Reports Year-to-Date and Hol...

Toys “R” Us Inc. Reports Third Quarter F...

Jakks Pacific Reports Third Quarter Resu...