Coming Soon: ‘The BIG Toy Book’ 2024 Edition

The BIG Toy Book tradition continues in February to kick off The Toy Book’s milestone 40th volume!

Answering the call of retailers, manufacturers, distributors, and licensors across North America, the 2024 edition of The BIG Toy Book is a giant-sized issue packed with the content that readers have come to expect from the No. 1 trade publication serving the toy industry in North America. Submit your products for potential inclusion and secure your advertising packages today!

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What’s New

The Toy Book Top 10: The Hottest Stories of November 2023

December 1, 2023

2 m

Hasbro, Super7 Strike Deal for G.I. Joe O-Ring Action Figure Relaunch

November 30, 2023

2 m

Moonbug Entertainment Appoints Peter Stone as its Chief Marketing Officer

November 30, 2023

< 1

Relatable Introduces First Squishmallows Heating Pad

November 30, 2023

2 m

Hasbro Reveals Amazon Toyland Pop-Up Event in NYC

November 30, 2023

< 1

Niantic to Debut ‘Monster Hunter Now: Fulminations in the Frost’

November 30, 2023

2 m

Wild Republic Partners with Kappa Toys for Immersive Experience

November 30, 2023

2 m

Planet Playskool and NERF Action Xperience Search for Young Ambassadors Ahead of New Location Launches

November 30, 2023

< 1

Asmodee, Equinox Studio Reveal New Trading Card Game

November 30, 2023

2 m

Exclusive

Paladone Acquires WeCool Toys

November 30, 2023

< 1

TOY NEWS

Off

The Toy Book Top 10: The Hottest Stories of November 2023

With Black Friday and Cyber Monday behind us, it’s time to look at the biggest toy industry stories of November!

December 1, 2023

2 m

Off

Hasbro, Super7 Strike Deal for G.I. Joe O-Ring Action Figure Relaunch

Retailers can look for the new range next fall.

November 30, 2023

2 m

Off

Moonbug Entertainment Appoints Peter Stone as its Chief Marketing Officer

Stone will be the first person to fill the new role.

November 30, 2023

< 1

Off

Relatable Introduces First Squishmallows Heating Pad

Cam the Calico Cat is the first Squishmallows to be made into a heating pad, with more characters expected to launch next year.

November 30, 2023

2 m

Off

Hasbro Reveals Amazon Toyland Pop-Up Event in NYC

The pop-up event will run from Dec. 8-10.

November 30, 2023

< 1

Off

Niantic to Debut 'Monster Hunter Now: Fulminations in the Frost'

The new season will introduce a winter theme and several new game components.

November 30, 2023

2 m

Off

Wild Republic Partners with Kappa Toys for Immersive Experience

The grand opening is on Dec. 16.

November 30, 2023

2 m

Off

Planet Playskool and NERF Action Xperience Search for Young Ambassadors Ahead of New Location Launches

Kids can get an early look at the new experiences.

November 30, 2023

< 1

Off

Asmodee, Equinox Studio Reveal New Trading Card Game

Altered’s Kickstarter campaign launches on Jan. 30.

November 30, 2023

2 m

Exclusive

Paladone Acquires WeCool Toys

The acquisition marks a new phase of growth for both companies.

November 30, 2023

< 1

Off

Super7 and Toho International Team Up on New Godzilla Figure

This figure was approved by director Takashi Yamazaki himself.

November 30, 2023

< 1

Off

Bonkers Toys Partners with YouTuber Moriah Elizabeth for Mystery Plush Line

Series 1 of the Moriah Elizabeth 6-inch Mystery Plush is available now at Walmart.

November 30, 2023

< 1

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STOCK THIS! NEW TOYS & GAMES

MSRP: $27.99

CAM THE CALICO CAT SQUISHMALLOWS HEATING PAD
Relatable

Full Details
Ages: 3+ MSRP: $9.97

MORIAH ELIZABETH 6-INCH MYSTERY PLUSH SERIES 1
BONKERS TOYS

Full Details
Ages: 5+ MSRP: $5.99-7.99

PINEAPPLE POPCORN SHOW
CEPIA LLC

Full Details
Ages: 3+ MSRP: $17.99

DISNEY WISH TONIE
TONIES

Full Details
Ages: 14+ MSRP: $39.99

SECTAURS: WARRIORS OF SYMBION WAVE 1 ACTION FIGURES
NACELLE

Full Details
Ages: 5+ MSRP: $49.99

TEENAGE MUTANT NINJA TURTLES COWABUNGA SKATE RC
FUNRISE

Full Details
Ages: 6+ MSRP: $14.99

ILY DIY 3-D STICKER MAKER AND REFILL PACKS
WECOOL

Full Details
Ages: 6+ MSRP: $79.99

MASTERS OF THE UNIVERSE ORIGINS PLAYSET SNAKE MOUNTAIN
MATTEL

Full Details
Ages: 8+ MSRP: $24.99

DRENCH SODA GAME
MUKIKIM

Full Details
Ages: 4+ MSRP: $55.92

STAR WARS THE VINTAGE COLLECTION THE BAD BATCH SPECIAL 4-PACK
HABSRO

Full Details
Ages: 3-7 MSRP: $99.99-129.99

BIG WHEEL SPEEDSTER AND BIG WHEEL BIG SPIN
SCHYLLING

Full Details
Ages: 9-12 MSRP: $1,900

CYBERQUAD FOR KIDS MODEL 915
RADIO FLYER

Full Details