The Toy Book is the leading trade publication serving the North American toy industry.

We offer robust marketing packages across print and digital platforms for companies and individuals of all sizes looking to connect with retail buyers, licensors, and other members of the trade.

Since 1984, The Toy Book has been the authority on news, trends, new products, and happenings within the toy industry. Our seasoned editorial staff maintains close relationships with retailers, manufacturers, industry analysts, and market research groups to keep our finger on the pulse of what’s hot and what’s next. We cover toys, games, licensing, video games, kids and family entertainment, business trends, retail, and much more. In print, our first issue debuted at Toy Fair New York in Feb. 1985.

With the largest reach in the industry, The Toy Book is a must-read for anyone in the business of toys, games, licensing, kids’ entertainment, or adjacent industries.

We are in print and online, and our editorial staff is frequently called upon to provide expert commentary on TV and in mainstream media publications. We offer a free subscription to the Toy Report, our weekly roundup of what’s happening in the industry delivered on Thursday mornings.

View our editorial calendar here.

The Toy Book is published by Adventure Media & Events LLC, publishers of the Toy Insider and The Pop Insider, and promoters of events including the legendary Sweet Suite (“The Biggest Night of Play”) Holiday of Play, and the Spring Fling Toy Preview.

To find out more about our family of brands, click on one of the images below.