FEBRUARY 2021

• Comprehensive 2021 product coverage for all categories, including Activities & Construction, Dolls & Plush, Games & Puzzles, Impulse & Collectibles, Infant & Preschool, Outdoor & Active, Vehicles & Action Figures, and more. • State of the Toy Industry: Q&A with industry leaders, retailers, and manufacturers about toy trends and hot topic in the toy industry; 2021 forecast; insight from The NPD Group; and full-year 2020 statistics. • Trending Features Editorial Deadline: 12/18/20 Advertising Deadline: 1/15/21 Bonus Distribution: Toy Association E-blast to Toy Fair New York Buyers Click here to read February 2020


MAY 2021

• Comprehensive Toy Fair New York coverage • 2021 product showcases for all categories, including Activities & Construction, Dolls & Plush, Games & Puzzles, Impulse & Collectibles, Infant & Preschool, Outdoor & Active, Vehicles & Action Figures, and more. • Trending Features Editorial Deadline: 3/10/21 Ad Deadline: 3/26/21 Bonus Distribution at Toy Fair New York and Toy Association E-blast Click here to read May 2020


JUNE 2021

• Specialty Toy Showcase in all categories • Chatting with the Industry: Q&A with specialty retailers and manufacturers about the latest trends, industry happenings, and how business strategies are evolving in the specialty toy market. • Top Licensed Property Products Showcase • Trending Features Bonus Distribution at Marketplace & Academy Editorial Deadline: 4/7/21 Ad Deadline: 4/24/21 Click here to read June 2020


AUGUST 2021

• Hot Holiday Trends Roundup • STEM Toys • Spring/summer Trade Show Wrap Up • Trending Features Editorial Deadline: 7/7/21 Ad Deadline: 7/23/21 Click here to read August 2020


OCTOBER 2021

• Holiday 2021 Launch Showcase in all categories • 2022 Toy Preview Showcase in all categories • 2022 Industry Forecast • Trending Features Editorial Deadline: 8/4/21 Ad Deadline: 8/31/21 Bonus Distribution at Toy Fair Dallas Click here to read October 2020


DECEMBER 2021

• Special TOTY Issue! • TOTY Nominee Showcase • TOTY 2001 Flashback • Toy Hall of Fame Inductees • TOTY Feature Editorial Deadline: 10/25/21 Ad Deadline: 11/1/21 Click here to read TOTY 2019


Toy Book Departments

Departments are featured inside every issue of the Toy Book. Department topics are chosen by the editorial staff. If you are interested in being featured or writing a department, please reach out. ASTRA’s Insights The American Specialty Toy Retailing Association (ASTRA) offers the Toy Book’s readers an update on the latest happenings in the organization. Topics include how to make the most of Neighborhood Toy Store Day, being media-ready for the holidays, and more. Backstory Throwback! Did you know that some of the greatest toys of all time were created by accident? Backstories profile the history of an iconic property that is relevant to the toy and entertainment industries. Changing the Game From the latest in next-gen consoles to software sales and consumer gaming habits, these features offer the latest in the video game industry. Compliance & Regulations This department focuses on topics such as safeguarding and improving ethical and sustainability standards in the global toy industry supply chain, written by watchdog organization ICTI Ethical Toy Program. Flashback Twenty years ago, Britney Spears dolls were selling like crazy and amazon.com just launched a toy section. This page is a fun look back on news, sales trends, and new products from the previous decades.  Giving Back These features highlight players in the toy industry that offer a charitable component to their business models. Industry Update The latest and most important news briefs to keep the industry updated. Marketing Memo Take advantage of these tips for manufacturers and retailers on best practices for all things marketing, such as how to effectively use social media to enhance your brand, where and how to advertise your products, how to get consumers to learn about your store, and more. Media Mashup This showcase features the latest in kids’ entertainment, including books, video games, music, movies, and more.  New in Town Hello, are you new here? This feature profiles a new player in the industry making big waves, from start-ups to indie manufacturers. Outside the Box The way toy companies present their products to consumers really, really matters. This department analyzes product packaging, brand-building, product placement, and more to determine how the little details make all the difference. Property Profile A spotlight on a hot property in the toy or entertainment industries accompanied by a toy-specific product showcase. Raising the Bar This department offers legal advice and analysis of topics manufacturers and retailers should be aware of, such as the importance of trademarking your brand, how to combat counterfeit toys, and more. Retail Rundown From mass retailers to hometown shops, this feature highlights retailers making a mark in the toy industry.  Spotlight On This profile is about individuals making moves in the toy industry, from inventors to designers and more. Stat Shot The latest stats in the toy industry, covering top properties, sales trends, and more! Talkin’ Toys A Q&A with a manufacturer, retailer, or industry expert on new initiatives, new product lines, plans for the year, and other relevant topics. Toy Association Perspectives The Toy Association offers its view on the latest happenings in the industry, such as trending topics, its own reports, the latest on tariff regulations, and more.  Toy Association Update The Toy Association gives our readers an update on what the organization is up to, including upcoming events, seminars, and more. WIT Stories Women in Toys, Licensing, & Entertainment contributes to the Toy Book each issue with features covering topics like how to bring a product to market, making the most out of networking events, and more.


Submit editorial information to:

Maddie Michalik maddie@toybook.com

To submit ad files, please review the Toy Book Ad specs and contact:

Bill Reese bill@toybook.com

To advertise in the Toy Book, contact:

Jackie Breyer jackie@toybook.com James Devin jd@toybook.com