2024

Editorial Calendar

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Jackie Breyer

Jackie@toybook.com

James Devin

jd@toybook.com

Stephanie Infantino

stephanie@toybook.com

Thomas Stephen Jr.

thomas@toybook.com

The Toy Book’s Editorial Calendar is an ever-evolving work in progress. Certain features and dates may be subject to change.

2024 AT A GLANCE:

  • The BIG Toy Book (February 24)
  • The Licensing & Entertainment Issue (May 21)
  • The Specialty Toys & Gifts Issue (June 2)
  • The Action & Adventure Issue (July 31 1)
  • The Fall Toy Preview Issue (September 9)
  • The Innovation & International Preview Issue (Dec/Jan ’25)

CURRENT ISSUE:

The Toy Book magazine - June 2024

NEXT ISSUE

NEW FOR ’24! The Action & Adventure Issue

A new quest begins here! Our all-new theme is an epic focused on the newest and best products and innovators in Action Figures & Collectibles, Vehicles & R/C, Outdoor & Active, Ride-Ons & Wheels, Trading Cards, Hobby Supplies, and Tabletop Gaming!

Highlights include:

  • Special features TBA
  • Select Toy Book departments (see below) plus exclusive features covering all aspects of the industry, including retail, the state of freight, hot trends, packaging, invention, marketing and public relations, and much, much more.
  • Release Date: July 31 1, 2024
  • Bonus Distribution: Gen Con Trade Day

The Toy Book — October 2023
The 2023 Fall Toy Preview (Toy Fair) Issue

The LA Fall Toy Preview Issue

The Toy Book celebrates the fall toy previews in Los Angeles with an issue packed with new toys, games, and kids’ products across every category. This forward-looking issue will include predictions for the year ahead along with a bonus showcase highlighting late holiday drivers that retailers will want to keep on their radar to refill shelves during the fourth quarter.

Highlights include:

  • What’s in store for ’25: A preview of some hot new toys and games that will be heading to retail throughout 2025.
  • 2024 Late Holiday Launches:
  • Select Toy Book departments (see below) plus exclusive features covering all aspects of the industry, including retail, the state of freight, hot trends, packaging, invention, marketing and public relations, and much, much more.
  • Release Date: September 4, 2024
  • Bonus Distribution: LA Previews

Click here to read the 2023 Fall Preview issue!


The Toy Book — December 2023
The 2023 Innovation & STEAM Issue

The Innovation & International Preview Issue

The toy industry is fueled by innovation, and in this issue, The Toy Book team unpacks the trends and outlook for multiple categories, including STEAM (Science, Technology, Engineering, Art, Mathematics) and more. Additionally, we look ahead with a preview of the international toy fair season for early 2025.

Highlights include:

  • A spotlight on the innovators that are changing the game.
  • Forward-looking predictions and data for 2025.
  • More TBA!

Select Toy Book departments (see below) plus exclusive features covering all aspects of the industry, including retail, the state of freight, hot trends, packaging, invention, marketing and public relations, and much, much more.

  • Release Date: December 15, 2024

Click here to read 2023’s Innovation & STEM Issue


The 2023 TOTY Awards Special Issue

NOVEMBER: The Toy of the Year (TOTY) Awards Special Issue

The Toy Book continues its tradition of honoring all the nominees in the running for The Toy Foundation’s Toy of the Year (TOTY) Awards and the Toy Hall of Fame Inductees in a collectible special issue.

Highlights include:

  • TOTY Nominee Showcase highlighting every nominee in every category, including ACTION FIGURE OF THE YEAR, COLLECTIBLE OF THE YEAR, CONSTRUCTION TOY OF THE YEAR, CREATIVE TOY OF THE YEAR, DOLL OF THE YEAR, GAME OF THE YEAR, GROWN-UP TOY OF THE YEAR, INFANT/TODDLER TOY OF THE YEAR, LICENSE OF THE YEAR, OUTDOOR TOY OF THE YEAR, PLAYSET OF THE YEAR, PLUSH TOY OF THE YEAR, PRESCHOOL TOY OF THE YEAR, RIDE-ON TOY OF THE YEAR, SPECIALTY TOY OF THE YEAR, STEAM TOY OF THE YEAR, and VEHICLE OF THE YEAR.
  • TOTY 2004 Flashback
  • TOTY Feature
  • Toy Hall of Fame Inductees Showcase
  • And more!
  • Release Date: November 25

Click here to read the 2023 TOTY Awards Special issue


DEPARTMENTS

Select departments are featured in every issue of the Toy Book. Department topics are chosen by the editorial staff. If you are interested in being featured or writing a department, please reach out to James Zahn: james@toybook.com

ASTRA’s Insights
The American Specialty Toy Retailing Association (ASTRA) offers the Toy Book’s readers an update on the latest happenings in the organization. Topics include how to make the most of Neighborhood Toy Store Day, being media-ready for the holidays, and more.

Backstory
Throwback! Did you know that some of the greatest toys of all time were created by accident? Backstories profile the history of an iconic property that is relevant to the toy and entertainment industries.

Changing the Game
From the latest in next-gen consoles to software sales and consumer gaming habits, these features offer the latest in the video game industry.

Compliance & Regulations
This department focuses on topics such as safeguarding and improving ethical and sustainability standards in the global toy industry supply chain, written by watchdog organization ICTI Ethical Toy Program.

Flashback
Twenty years ago, Britney Spears dolls were selling like crazy and Amazon.com just launched a toy section. This page is a fun look back on news, sales trends, and new products from the previous decades. 

Giving Back
These features highlight players in the toy industry that offer a charitable component to their business models.

Industry Insights
These features share the latest perspectives with fresh data.

Industry Update
The latest and most important news briefs to keep the industry updated.

Marketing Memo
Take advantage of these tips for manufacturers and retailers on best practices for all things marketing, such as how to effectively use social media to enhance your brand, where and how to advertise your products, how to get consumers to learn about your store, and more.

Media Mashup
This showcase features the latest in kids’ entertainment, including books, video games, music, movies, and more. 

New in Town
Hello, are you new here? This feature profiles a new player in the industry making big waves, from start-ups to indie manufacturers.

Outside the Box
The way toy companies present their products to consumers really, really matters. This department analyzes product packaging, brand-building, product placement, and more to determine how the little details make all the difference.

Property Profile
A spotlight on a hot property in the toy or entertainment industries accompanied by a toy-specific product showcase.

Raising the Bar
This department offers legal advice and analysis of topics manufacturers and retailers should be aware of, such as the importance of trademarking your brand, how to combat counterfeit toys, and more.

Retail Rundown
From mass retailers to hometown shops, this feature highlights retailers making a mark in the toy industry. 

Spotlight On
This profile is about individuals making moves in the toy industry, from inventors to designers and more.

Stat Shot
The latest stats in the toy industry, covering top properties, sales trends, and more!

Talkin’ Toys
A Q&A with a manufacturer, retailer, or industry expert on new initiatives, new product lines, plans for the year, and other relevant topics.

Toy Association Perspectives
The Toy Association offers its view on the latest happenings in the industry, such as trending topics, its own reports, the latest on tariff regulations, and more. 

Toy Association Update
The Toy Association updates our readers on what the organization is up to, including upcoming events, seminars, and more.

WIT Stories Women in Toys, Licensing, & Entertainment contributes to The Toy Book each issue with features covering topics like how to bring a product to market, making the most out of networking events, and more.


PRODUCT CATEGORIES

Updated and revised to reflect the modern toy department.

Please note that not all of these categories appear in every issue.

1. THE ACTION AISLE

      Action Figures, Compatible Vehicles, Playsets, and Accessories

      2. BUILDING & EXPLORING

      Building Sets, Construction Sets, Magnetic Building Sets, Model Kits 

      3. CREATIVE CORNER

      Arts, Crafts, Activities, Puzzles

      4. SHARED ADVENTURES & HEATED BATTLES

      Games, including Board Games, Tabletop Games, Strategy Games, Card Games, etc.

      5. THE TRANSPORTATION HUB

      Vehicles & R/C, including Die-Cast, Radio-Controlled/Remote Controlled, Airplanes, Train Sets (non-preschool), Drones, Tanks, and Boats

      6. IMAGINATION STATION

      Costumes, Dress-Up, and Role-Play

      7. THE LEARNING LAB

      STEM (Science, Technology, Engineering, Mathematics), Engineering (non-construction) Sets, MESH (mental, emotional, social health)

      8. CUTE, CUDDLY, & COLLECTIBLE

      Plush, including stuffed animals, soft dolls, plush characters, plush objects, etc.

      9. OH BABY!

      Infant and Toddler Toys, Games, and Gear for kids ages 0-2.

      10. LET’S GET OUTSIDE

      Outdoor & Active Toys, including Sports Toys, Blasters, Water Toys, Pool Toys, Sand & Water Tables, Swingsets, Playhouses, Trampolines, etc.

      11. PLAYFUL PRESCHOOL

      Toys and games geared toward kids ages 3-4.

      12. DIGITAL PLAYGROUND

      Games, Virtual Reality (VR), Augmented reality (AR), AI, Video Games, and New Technologies

      13. ADORABLE, FASHIONABLE, & ADVENTUROUS

      Dolls, including Baby Dolls, Fashion Dolls, 18-inch dolls, Equestrian, etc.

      14. RIDE, SCOOT, SKATE, & DRIVE

      Ride-ons & Wheels, including battery-powered vehicles, scooters, skateboards, drift trikes, kid-powered ride-ons, big wheels, etc. 

      15. YOU’RE NEVER TOO OLD TO PLAY

      Products designed for the adult collector “kidult” audience ages 15+

      16. IMPULSE & NOVELTIES

      Impulse and novelty items, rack toys, and pocket money toys

      17. TOY ADJACENT

      Products carried in a toy store, gift shop, or hobby shop that may complement an existing toy and game assortment while not being a “toy,” specifically.

      SPECIAL CATEGORIES
      Unique themes that pop up throughout the year.

      • Tween Spirit: Products for tweens and teens.
      • Freaky Fun: Horror, spooky, etc.
      • Animazing: Anime-inspired
      • Costumes & Characters: Licensed costumes
      • Seasonal
        • Halloween
        • Holidays

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