Toy Report

July 13, 2022: The Toy Insider’s Sweet Suite Event Returns to NYC Today; Toy Association, Adventure Media Join Forces for March ’23 Media Showcase

July 7, 2022: Hasbro Sets Crowdfunding Record with G.I. Joe; Mattel’s Monster High Goes Live-Action; and more

June 30, 2022: The Toy Foundation Named Nonprofit Partner for The Toy Insider’s Sweet Suite; Nacelle Co. Blooms Garden Surprise Collectibles; and more

June 23, 2022: WowWee, Gamefam to Launch My Avastars ‘Roblox’ Game and Doll Line; Hasbro Reveals NERF Official Mascot; and more

June 16, 2022: U.S. Toy Sales Grow 1%; The Toy Book’s Specialty Issue Is Here!; and more

June 9, 2022: Global Toy Sales Grow 1%; ASTRA Prepares for Marketplace & Academy; and more

June 2, 2022: Toy Companies Celebrate Pride Month; Disney, Pixar Debut ‘Lightyear’ Video Series featuring Mattel Toys; and more

May 26, 2022: Catch up on the Latest Reveals at Licensing Expo; The Toy Book’s 2022 Classics Issue Is Here!; and more

May 19, 2022: The Countdown Is on for Licensing Expo; New Deals Emerge Ahead of Las Vegas Event; and more

May 12, 2022: Toymakers Gear up for Licensing Expo; and more

May 5, 2022: Toy Industry Supports Mental Health Awareness Month; Read the Top Trending Toy Stories of April; and more

April 28, 2022: Mattel Achieves Best Q1 on Record; More Toy Makers Join Licensing Expo; and more

April 21, 2022: The Toy Insider Launches 2022 Spring & Summer Gift Guide; Toymakers Tout Experiences at Licensing Expo; and more

April 14, 2022: Mattel Previews Licensing Expo Slate; Hasbro Acquires D&D Beyond; and more

April 7, 2022: Mattel Kicks off Earth Month with New Products; MGA Brings L.O.L. Surprise! to ‘Twilight Daycare’; and more

March 31, 2022: Toy Association Sets Dates for Toy Fair New York 2023; Mattel Strikes Trolls Licensing Deal; and more

March 24, 2022: Berkshire Hathaway to Acquire Jazwares Owner; Toy Industry Gears up for Spring with New Sustainability Initiatives; and more

March 17, 2022: Mattel, Microsoft Extend Halo Deal; MGA Teases Shadow High; and more

March 10, 2022: Just Play Inks Deal for Sesame Street Toys; Toys for Tots Breaks Records; and more

March 3, 2022: Global Toy Industry Supports Ukraine During Russian Conflict; and more

February 24, 2022: Toy Association Reimagines Toy Fair New York for 2023; PMI, Hasbro Explore Sustainability; and more

February 17, 2022: ‘Marvel Mech Strike: Monster Hunters’ Enlists Hasbro, Funko, and LEGO; Mattel Debuts Monster High Haunt Couture; and more

February 10, 2022: WowWee, Hasbro Introduce Splash Games; NPD Reveals Top Performers of 2021; and more

February 3, 2022: Spin Master’s Toy Sales Spiked 20% Last Year; Multicultural Heroes Join Masters of the Universe; and more

January 27, 2022: U.S. Toy Industry Grows 13% in 2021; Mattel, Hasbro Make Licensing Deals with Disney; and more

January 20, 2022: Moose Toys Unveils Octonauts Line; Melissa & Doug Accelerates Sustainability Efforts; and more

January 13, 2022: Toy Fair New York Is Canceled; Spin Master Introduces ‘The Batman’ Toys

January 6, 2022: Toy Association Assures Industry That Toy Fair New York Is Taking Place; International Trade Show Organizers Offer Updates

December 30, 2021: The Toy Book’s 2021 Unboxed: The Biggest Toy Stories of the Year!

December 23, 2021: The Toy Association Moves Forward with Toy Fair New York; NPD Offers Update on China’s Toy Business

December 16, 2021: Retailers Are Well Stocked with Toys Ahead of Super Saturday, Last-minute Holiday Push; and more

December 9, 2021: Jazwares Turns Squishmallows into a Lifestyle Brand; Cra-Z-Art Expands Operations for American Production; and more

December 2, 2021: ZURU Set to Release 5 Surprise Mini Fashions; MGAE Inks Licensing Deal for ‘Pui Pui Molcar’; and more

November 25, 2021: Bandai Celebrates 25 Years of Tamagotchi; History’s ‘Modern Marvels’ Highlights Classic Toys; and more

November 18, 2021: Bill Nye to Cut Opening Ceremony Ribbon at Toy Fair New York; Retail Sales Spike as Consumers Shop Early; and more

November 11, 2021: Toy Foundation Reveals 2022 Toy of the Year Finalists; History Channel Unboxes ‘The Toys That Built America’; and more

November 4, 2021: U.S. Toy Industry Retail Sales Surge in Q3; Toy Association Warns of Fakes; and more

October 28, 2021: Toys “R” Us, Babies “R” Us Head Back to the UK; Q3 Earnings Season Begins; and more

October 21, 2021: Goliath Acquires Endless Games; The NPD Group to Be Acquired by Hellman & Friedman; and more

October 14, 2021: Ports of Long Beach and Los Angeles to Operate 24/7; Hasbro CEO Brian Goldner Memoriam; and more

October 7, 2021: Bonkers Toys Introduces Aphmau Plush Collectibles; Jakks Pacific Releases Toys for Disney’s ‘Encanto’; and more

September 30, 2021: The Toy Insider Experts Reveal the Hottest Toys of 2021; American Girl Debuts ‘World by Us’; and more

September 22, 2021: Just Play to Create Toys for ‘Super Sema’; PlayMonster Preps Star Wars Collection; and more

September 16, 2021: Moose Named Master Toy Licensee for Strawberry Shortcake; Ravensburger Halts Orders; and more

September 9, 2021: The Toy Insider’s Holiday of Play Is Coming; ASTRA Introduces New Leadership Team; and more

September 2, 2021: The Toy Book’s Get List Goes Live; Toy Fair Dallas Is Canceled; and more

August 26, 2021: Ongoing Pandemic Continues to Shift Event Schedules; The Toy Book Introduces The Get List; and more

August 19, 2021: U.S. Retail Sales Slow Amid Supply Chain Disruptions; ‘PAW Patrol: The Movie’ Heads to Theatres; and more

August 12, 2021: Global Toy Industry Sales Spike 15% in the First Half of 2021; New Issue of the Toy Book Is Here!; and more

August 4, 2021: ASTRA Prepares for Marketplace & Academy; J. Allen Brack Leaves Activision Blizzard Amid Continued Shakeup; and more

July 29, 2021: Jakks Pacific Celebrates Christmas in July; Hasbro Enters the ‘Afterlife’ with Ghostbusters; and more

July 22, 2021: FTC Cracks Down on False “Made in USA” Claims; Toymakers Accuse Shippers of Price Gouging Amid Supply Chain Crisis; and more

July 14, 2021: Playmates Beams Up Star Trek License; Basic Fun! Introduces Tiny TV Classics; and more

July 8, 2021: ASTRA Reveals 2021 Best Toys for Kids Winners; The Pop Insider’s Summer Swag Issue Is Here!; and more

July 1, 2021: Jakks Pacific, The Heart Supply #GiveSkateboarding with Target; Spin Master Drafts Russell Wilson as Aerobie Sonic Fin Football Star; and more

June 24, 2021: LEGO Reveals 100% Recycled Plastic Brick; IMC Toys Launches OTT Platform; and more

June 17, 2021: Meet the Squishmallows Halloween Squad; Mattel Adventure Park Breaks Ground; and more

June 10, 2021: U.S. Toy Industry Sales Spike; Submit Now for the Toy Insider’s Holiday Gift Guide

June 3, 2021: Funko, Disguise Ink Multi-year Licensing Deal for Pop! Masks Collection; Jazwares Unleashes AEW Wrestling Action Figure and Plush Collections; and more

May 27, 2021: The June Issue of the Toy Book Celebrates the Summer of Fun; Influencers @ Play Hits the Scene; and more

May 20, 2021: Toymakers Face Rising Costs; Bratz, Masters of the Universe, and G.I. Joe Make a Comeback; and more

May 13, 2021: Mattel Launches PlayBack Toy Recycling Program; PlayMonster Collaborates with Dude Perfect; and more

May 6, 2021: ASTRA Reveals 2021 Best Toys for Kids Finalists; American Girl Celebrates 35 years; and more

April 29, 2021: Mattel, Hasbro, and Jakks Pacific Report Q1 Earnings; Spin Master’s Tech Deck Brand Becomes USA Skateboarding Official Sponsor; and more

April 22 2021: The Toy Book’s 2021 Holiday Preview Issue Is Here; The Toy Insider Experts Reveal Spring & Summer Toy Guide; and more

April 15, 2021: Hasbro Launches Roblox Product Crossovers; Moose Toys Inks ‘Fall Guys’ License; and more

April 8, 2021: Spin Master Partners with TerraCycle; Topps Plans to Go Public; and more

April 1, 2021: Spielwarenmesse Summer Edition Is Canceled; New Toy Release Highlights from Jazwares, Moose Toys, Hasbro, and more

March 25, 2021: Barbie Gets a Reality Competition Series; Moose Toys Introduces Space Jam Collection; and more

March 18, 2021: Toys “R” Us Has a New Owner; PlayMonster Acquires BriteBrush; and more

March 11, 2021: Jazwares, Epic Games Extend Fortnite Partnership; Among Us Toys Land Global Distribution; and more

March 4, 2021: The Toy Insider Announces Sweet Suite @ Home 2021; Super Impulse, Regal Logistics Talk Toys; and more

February 25, 2021: The Toy Book Unleashes Its 37th Annual Big Book; Toymakers Showcase 2021 Products; and more

February 18, 2021: The Toy Association Awards 2021 TOTY Winners; Toy Companies Reveal 2021 Lineups; and more

February 11, 2021: The Toy Insider Reveals Sneak Peek at 2021 Toy Trends; Hasbro, Mattel Report Earnings; and more

February 4, 2021: Mattel Developing ‘Whac-A-Mole’ Game Show; WowWee Launches My Squishy Little Dumplings; and more

January 28, 2021: U.S. Toy Industry Grows 16%; NPD Names 2020 Toy Industry Performance Award Winners; and more

January 21, 2021: Funko Fair Opens for Business; UK-Based Interplay Rebrands as PlayMonster; and more

January 14, 2021: UNO Celebrates 50 Years of Being Wild; Pokémon Kicks Off 25th Anniversary; and more

January 7, 2021: Nominations Are Open for the 17th Annual WIT Wonder Women Awards; New Toy Updates from Hasbro, Mattel, Funko, and more; and more

December 31, 2020: The Toy Book’s 2020 Unboxed: The Biggest Toy Stories of the Year!; and more

December 17, 2020: Walmart Debuts My Life As Autism Advocate Doll; Holiday Season Retail Sales Start Off Strong; and more

December 10, 2020: Get a First Look at IMC Toys’ New Cry Babies Tutti Frutti Toys; The Toy Association Fights Counterfeits; and more

December 3, 2020: 32% of U.S. Consumers Bought Toys Last Weekend; Spin Master Heads to the Wizarding World of Harry Potter; and more

November 25, 2020: NRF Predicts U.S. Holiday Retail Sales Boom; FAO Schwarz Debuts Holiday Experiences; and more

November 19, 2020: Genius Brands Acquires ChizComm; Kess Enters the Puzzle Aisle; and more

November 12, 2020: The Toy Insider Shares Tips for Holiday Toy Shopping; National Toy Hall of Fame Inductees Revealed; and more

November 5, 2020: PlayMonster Relaunches Koosh; U.S. Toy Industry Grows 19%; and more

October 29, 2020: 2021 Toy of the Year Awards Finalists Revealed; and more

October 22, 2020: Hasbro’s eOne Takes Charge for Reinvented ‘Power Rangers;’ Toymakers Celebrate 35 Years of ‘Back to the Future’; and more

October 15, 2020: Target, FAO Schwarz Join Forces; The Toy Book’s Toy Preview Issue Is Here; and more

October 8, 2020: Toy Trade Shows Shuffle in 2021, Mattel Films Is Developing a Thomas & Friends Live-action Film; and more

October 1, 2020: Mattel’s Barbie Brand Explores the Neuroscience Behind Doll Play; and more

September 24, 2020: The Toy Insider Unwraps 15th Annual Holiday Gift Guide Featuring the Hottest Toys of 2020; and more

September 17, 2020: NRF Data Suggests Positive Holiday Season; Jakks Pacific Named Master Toy Partner for HARIBO; and more

September 10, 2020: Walmart, Amazon Reveal Retailer Hot Toy Lists; National Toy Hall of Fame Introduces 2020 Finalists; and more

September 3, 2020: Moose Toys Inks Warner Bros. Deal; Baby Yoda Joins Squishmallows Lineup; and more

August 27, 2020: Spin Master, Dax Shepard Introduce The PAW Patrol Years; Hasbro Unleashes a Galaxy of New Star Wars Toys; and more

August 20, 2020: The Toy Book’s New Issue Is Here; Chicago Toy & Game Group Rebrands as People of Play; and more

August 13, 2020: The Toy Insider Prepares to Unwrap Holiday of Play @ Home; FAO Schwarz Reopens NYC Flagship with New Safety Measures; and more

August 6, 2020: Moonbug Appoints MGA Entertainment as Worldwide Licensing Agent for ‘Little Baby Bum’; and more

July 30, 2020: Toys “R” Us, Target Digital Partnership Comes to an End; Mattel, Hasbro Report Q2 Results; and more

July 23, 2020: The Toy Insider’s Sweet Suite @ Home Draws Hundreds of Attendees; and more

July 16, 2020: The Toy Insider Reveals Sweet Suite @ Home Events; New Toys from Mattel, Hasbro, Razor, VTech, ZURU; and more

July 9, 2020: PlayMonster’s Snap Ships Blast Into Retail; Hasbro, Moose, NECA Unveil New Toys for Summer; and more

July 2, 2020: WowWee Unleashes Power Treads All-Surface Vehicles; Jazwares Unveils Premium UFC Collectibles; and more

June 25, 2020: ‘The Toy Insider’ Partners with ‘Parents Magazine’; Jakks Named Global Master Toy Licensee for ‘Apex Legends’; and more

June 18, 2020: Moose Toys’ Bluey Collection Arrives in the U.S.; Pokémon, LEGO, Mongoose Unveil New Toys; and more

June 11, 2020: Global Sales of Licensed Merchandise Surge; PlayMonster Talks Resilience and Opportunity Amid Pandemic; and more

June 4, 2020: Toy and Game Companies Speak Up in Support of the Black Community; and more

May 28, 2020: The Toy Insider Experts Reveal 2020 Spring & Summer Toy Guide; Toy, Video Game Numbers Boom; and more

May 21, 2020: Exclusive First Look at Funko’s Marvel Battleworld Collectible Game; Mattel Expands #ThankYouHeroes Collection; and more

May 14, 2020: The Toy Insider Holiday Gift Guide Submissions Are Open; Jakks Pacific Reports Q1 Financials; and more

May 7, 2020: COVID-19 Prompts Mixed Results as Global Toy Sales Grow, Company Q1 Results Decline; and more

April 30, 2020: U.S. Toy Sales Spike Amid Stay-at-Home Orders; Sweet Suite @ Home Brings the Biggest Night of Play to Living Rooms; and more

April 23, 2020: Toymakers Step Up for Earth Day and COVID-19 Relief; Video Games Sales Spike; and more

April 16, 2020: The Toy Association Looks Ahead to Reinvention for a Post-COVID-19 World; Nominations Open for ASTRA Excellence Awards; and more

April 9, 2020: COVID-19 Stay-at-Home Orders Fuel Toy Industry Sales Spike, NPD Says; and more

April 2, 2020: Jazwares, University Games Make New Acquisitions; Toy Companies Offer Free Resources for Families Stuck at Home; and more

March 31, 2020: Toymakers Step Up During Challenging Times; Puzzle Sales Soar; and more

March 26, 2020: Toy Industry Offers COVID-19 Resources; The Toy Insider Shares the Power of Play; and more

March 24, 2020: COVID-19 Updates; Hasbro Plans ‘Bring Home the Fun’ Campaign; Cra-Z-Art Brings More Production Back to the U.S.; and more

March 19, 2020: How Coronavirus Is Affecting the Toy Industry; New Lawsuit Alleges Toys “R” Us, Private Equity Execs Committed Fraud During Bankruptcy; and more

March 12, 2020: Coronavirus Fears Impact Shipping, Events; Target Gains Market Share; and more

March 5, 2020: Exhibitors Showcase Thousands of Toys at Sold-Out Toy Fair New York; Mattel Launches Ruth Handler Mentorship Program

February 27, 2020: The Toy Association Awards 2020 TOTY Winners; WIT 2020 Wonder Women Revealed; and more

February 20, 2020: Global Toy Industry Sales Declined 3% in 2019; First Look at Schleich x Mitchel Wu Collaboration; and more

February 13, 2020: Spin Master to Launch Its Next Preschool Franchise Mighty Express; Never Wrong Toys Acquires Laser Pegs; and more

February 6, 2020: Coronavirus Fears Hit Toy Industry During Toy Fair Season; Hasbro, Fisher-Price, and Alpha Group Vets Launch Huge! Play; and more

January 30, 2020: Mattel Introduces Bio-based Mega Bloks Collection; Spielwarenmesse Showcases 2020 Toy Trends; and more

January 23, 2020: WIT Wonder Woman Nominee Maddie Michalik Named Editor-in-Chief of the Toy Book; and more

January 16, 2020: The U.S. and China Sign Historic Phase One Trade Agreement; and more

January 9, 2020: Spin Master Debuts DC Comics Batman Collection; Arcade1Up Debuts Massive New Lineup; and more

January 2, 2020: Hasbro Completes eOne Acquisition; Toys Contribute to Amazon’s Record-Breaking Holiday Season; and more

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