The Toy Report

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December 12, 2024: Hot Wheels Celebrates 50 Years of BIGFOOT; MGA Teams Up with The Rizzler
December 5, 2024: Jazwares, Sky Castle Team Up for Sticki Rolls Expansion; Hasbro Launches Star Wars & Marvel Play-Doh Sets
November 28, 2024: LEGO Revs Up F1 Partnership; Karol G Gets a Bratz Doll
November 21, 2024: Racing Into Awards Season; Hasbro Launches AI Game Finder
November 14, 2024: PMI Debuts Stumble Guys x Barbie Line; Moose Plots Expansion in Mexico
November 7, 2024: LEGO’s Cataclaws is Comin’ to Town; Miniso Plots Expansion
October 31, 2024: Brian Mariotti Talks Thrilljoy; Little Tikes Heads to Fraggle Rock
October 24, 2024: The Hess Truck’s Back; TOMY Inks Deal for ‘Karters’ Toys
October 17, 2024: NYCC Opens Today; Cra-Z-Art Acquires Top Secret Toys
October 10, 2024: Hot Wheels, F1 Hit the Track; PMI, UFC Jump Into the Octagon for New Toys
October 3, 2024: Port Strike Threatens Holidays; Skibidi Toilet Hits Retail
September 26, 2024: Hasbro Preps Women Innovators of Play Event; LA Fall Toy Preview Wrap-Up
September 19, 2024: The Toy Insider Unwraps the Hottest Holiday Toys; WiT Celebrates 2024 Wonder Women
September 12, 2024: The Toy Book’s LA Fall Toy Preview Issue Is Here; Hasbro’s Kim Boyd Discusses ‘Women Innovators of Play’ Event
September 5, 2024: LA Fall Toy Previews Ramp Up; Pulse of Play Awards Launches
August 29, 2024: The Pokémon Co. Unveils Scarlet & Violet — Surging Sparks; MGA Unearths Dinosaur-Themed Tactile Toy
August 22, 2024: Spin Master Gives First Look at Ms. Rachel Line; Goliath Introduces Tasty Tinies
August 15, 2024: U.S. Toy Sales Stabilize; LEGO Debuts ‘The Nightmare Before Christmas’ Set
August 8, 2024: Flybar Acquires National Sporting Goods; Build-A-Bear Unleashes Sanrio Halloween Collection
August 1, 2024: Cra-Z-Art Introduces Disney Crystal Surprise; Lion Forge, Kidazzle Preview ‘Iyanu’ Toy Line
July 25, 2024: Just Play Expands Star Wars Doorables Line; NSI Unleashes SIREN Blasters
July 18, 2024: Mattel Debuts WNBA Barbie; LA Fall Toy Preview Sells Out
July 11, 2024: MGA Reveals Harry Potter, LOTR Miniverse Collections; Wow! Stuff Brings WWE Toys to Market
July 4, 2024: Spin Master Reveals Sony Video Games Collectibles Lineup; Mattel Releases ‘Disney: Descendents’ Toys Ahead of Film
June 27, 2024: Moose Toys Unleashes MrBeast Lab; LEGO, Just Play Reveal Disney’s ‘Ariel’ Toys
June 20, 2024: Hasbro Releases Dance ‘N Crawl Spidey Details; CAMP Expands Partnership for Play-and-Shop Retail Experiences
June 13, 2024: NERF Blasts into Summer with N Series; IMC Toys Enters Games Category
June 6, 2024: ASTRA Celebrates Award Winners; Local Toy Stores Become Community Cornerstones
May 30, 2024: LEGO Unveils ‘Legend of Zelda’ Set; Spin Master to Expand Punirunes Distribution
May 29, 2024: Toy Report Special: The World Series of Licensing Q&A
May 23, 2024: ZURU Unveils Hug-A-Lumps Plush; Jazwares Named FNAF Master Toy Licensee
May 16, 2024: Meet Us at Licensing Expo; Mattel, Hasbro Partner for Hot Wheels Transformers
May 9, 2024: LEGO Reveals 9 DreamZzz Sets; Moose Toys, WWE Tag Team for Heroes of Goo Jit Zu Figures
May 2, 2024: Hasbro’s Real Web Spider-Man Blaster Swings into Retail; Far Out Toys Launches L.U.V. Fashion Dolls
April 25, 2024: Moose Toys Unveils ‘Despicable Me 4’ Toys; WiT Empowerment Day Returns
April 18, 2024: The Toy Insider Unveils 2024 Spring & Summer Gift Guide; exclusive: Wow! Stuff Launches Real FX Stitch
April 11, 2024: JAKKS Pacific, Epic Story Media Collab on ‘Wild Manes’; WowWee, Mystic Moose Partner for Planet Mojo Toys
April 4, 2024: Hasbro, Horizon Group USA Ink Play-Doh Licensing Deal; Disguise to Produce ‘Ghostbusters: Frozen Empire’ Costumes
March 28, 2024: JAKKS Pacific Teases ‘The Simpsons’ Toys at WonderCon; Hot Wheels Launches Autism-Friendly Flippin Fast Die-Cast Car
March 21, 2024: MGA Releases ‘Rainbow High’ Slime Kits; PMI Kids’ World Launches ‘Stumble Guys’ Toy Line
March 14, 2024: Stranger Things Squishmallows Squad OTW; LEGO Reveals New Super Mario Sets
March 7, 2024: Cepia Launches Decora Girlz Fashion Dolls; Just Play Acquires Tara Toy
February 29, 2024: ICTI Ethical Toy Program Rebrands; ToyFest 2024 Brings Specialty to Las Vegas
February 22, 2024: Spin Master Names Toy Trends for 2024; Moose Games Launches Pickleball Blast
February 15, 2024: Creative Kids, Paramount Ink Nickelodeon Slime Deal; Mattel Teases Barney Franchise Relaunch
February 8, 2024: The Force is with Just Play’s Star Wars Doorables; LEGO Unveils New Racing Sets
February 1, 2024: Mattel Reveals 2024 Super Bowl Barbies and More; Omer Dekel Takes the Helm as CEO at PMI Kids’ World
January 25, 2024: Playmates Toys Unveils Miraculous Ladybug Paris Heroez Playset; The LEGO Group Teases ‘Peppa Pig’ Products and Experiences
January 18, 2024: Hasbro Launches New ‘Ghostbusters’ Lineup; BigMouth Reveals NFL Outdoor Collection
January 11, 2024: Mattel Reveals 2024 Barbie Career of the Year; Tonies Celebrates One Million Products Sold
January 4, 2024: ZURU Releases Mini Brands Sneaker and Book Collections; Catan Launches New Game Inspired by Sustainability
December 28, 2023: Happy Holidays from The Toy Book!
December 21, 2023: The Rise of the Machines: AI in the Toy Department; Squishmallows Happy Meals Arrive
December 14, 2023: Licensing Expo Highlights ‘Brands at Play’; McFarlane Toys, Hasbro Ink Multi-Brand Partnership Deal
December 7, 2023: Mattel, Amazon MGM Studios Ink ‘Wednesday’ Deal; ZURU Opens Flagship Campus in Los Angeles
November 30, 2023: Nacelle’s ‘A Toy Store Near You’ Season 6 Debuts on Christmas Eve; Mattel Reveals Claudia Schiffer Barbie
November 23, 2023: Happy Thanksgiving from The Toy Book!
November 16, 2023: World’s Largest LEGO Store Opens; Toys ‘R’ Us Heads for Mall of America
November 9, 2023: Hasbro’s Furblets Are Full of Compact Furby Fun; JAKKS Pacific Introduces ‘Daniel Tiger’s Neighborhood’ Toys to Toys ‘R’ Us at Macy’s
November 2, 2023: A Look Back at the Biggest Toy News of October; MGA Brings ‘Elf’ to the Miniverse
October 26, 2023: The Toy Insider Reveals This Season’s Top Toy Trends; Five Nights at Freddy’s Goes Mainstream
October 19, 2023: Toy Industry Rallies in Support of Israel; Mego 2 Reveals New 2XL Collaborative Robot
October 12, 2023: LEGO, Nintendo to Introduce ‘Animal Crossing’ Sets; MGA Launches Rainbow High Dream & Design Studio Playset
October 5, 2023: Toy Fair Timing, Location Evolves; Hasbro Celebrates 100 Years of Play
September 28 2023: Industry Preps for Toy Fair; New Toy and Entertainment Deals Galore
September 21, 2023: Hey Buddy Hey Pal Inks Egg-citing Licensing Deal for PEEPS; Fun In Motion Launches Duomoto Puzzle Cube
September 14, 2023: The Toy Insider Launches 2023 Holiday Gift Guide; Monogram International Reveals Toy Fair Plans
September 7, 2023: Barbie’s 2023 Career of the Year Collection Revealed; LEGO Targets Net-Zero Emissions
August 31, 2023: Bandai Namco to Open Nanoblock Store at American Dream Mall; LEGO Makes Braille Bricks Available to the Public
August 24, 2023: Submit Your Votes for the 2023 Toy of the Year Awards; Fun in Motion Toys Grabs Global Distribution Rights for HyperTiles
August 17, 2023: Moose Toys Introduces Beast Lab; Little Tikes Story Dream Machine Fosters Early Learning
August 10, 2023: Exclusive: GUND Unveils Spookley the Square Pumpkin Plush; Mattel Adventure Park Set to Open Next Year
August 3, 2023: Bratz Teams Up with Kylie Jenner; Spin Master Reveals ‘PAW Patrol: The Mighty Movie’ Toys
July 27, 2023: It’s Time for Christmas in July; AMain Hobbies to Acquire HobbyTown
July 20, 2023: The Toys ‘R’ Us Geoffrey Mobile is Back on Tour; Doll Sales Expected to Skyrocket
July 13, 2023: Exploding Kittens Expands Offerings; Buffalo Games Rocks Out with TinkerTar
July 6, 2023: Exclusive: Jazwares Inks Deal for ‘Call of Duty’ Franchise; A Look at the Storytelling Power of Packaging
June 29, 2023: The Iconic Furby Returns; Jada Toys to Debut Pink Slips at Homecoming Event
June 22, 2023: Hot Wheels Sponsors Tony Hawk’s Vert Alert and X Games; ZURU’s New Mystery Toys Are Full of Surprises
June 15, 2023: The Toy Book’s Licensing & Entertainment Issue Is Here; Hasbro Taps into Nostalgia as it Celebrates 100 Years
June 8, 2023: The Toy Book Heads to ASTRA & Licensing Expo; Moose Developing ‘Despicable Me 4’ Toys
June 1, 2023: The 2023 TOTY Awards Season Begins; Jada Toys to Unveil TrueSpec at FuelFest
May 25, 2023: Barbie’s Iconic Dreamhouse Gets a Home Makeover; LEGO Mars Rover Set Takes Builders Out of This World
May 18, 2023: Exclusive: JAKKS Pacific Set to Unleash Sonic Prime Toy Collection; Spin Master Unveils Bitzee Interactive Digital Pet
May 11, 2023: The Toy Book’s Classics & Specialty Issue Is Here; ‘Barney’s World’ Hits TV in 2024
May 4, 2023: LEGO Harnesses the Power of Dreams; Flybar Buys Kid Trax
April 27, 2023: Hasbro, Mattel Ink Historic Partnership Deal; Amazon Targets Counterfeiters
April 20, 2023: Adventure Media & Events to Launch FUNfluential; Rainbow Brite Returns
April 13, 2023: The Toy Insider Gets a Refresh; Hasbro Reintroduces Window Boxes
April 6, 2023: Toy Industry Licensing Deals Galore; Check Out the Hottest Stories of March 2023
March 30, 2023: Weebles Still Wobble; WiT Opens Wonder Women Awards Nominations
March 23, 2023: The Toy Insider’s Sweet Suite Returns; World Video Game Hall of Fame Finalists Revealed
March 16, 2023: LEGO Dominates Sales; SVB Bank Run Touches the Toy Biz
March 9, 2023: WowWee Relaunches Fingerlings; The NPD Group Rebrands
March 2, 2023: Toy Trends to Be Revealed at The Play Date; Check Out the Hottest Stories of February 2023
February 23, 2023: ‘The BIG Toy Book’ Is Coming; Madame Alexander Celebrates 100 Years
February 16, 2023: Pokémon Launches Brand Campaign; Barney Returns
February 9, 2023: Spielwarenmesse Hailed as a Success; The Toy Insider Preps Spring & Summer Gift Guide
February 2, 2023: JAKKS Pacific Launches Ami Amis; Check Out the Hottest Stories of January 2023
January 26, 2023: NPD 2022 Toy Industry Performance Award Winners Revealed
January 19, 2023: PlayMonster Names New CEO; The Play Date Heads for New York City
January 12, 2023: Babies ‘R’ Us Is Expecting (a Rebirth); Moose Toys Assembles M&A Team
January 5, 2023: The Toy Report: New Year, New Toys
December 29, 2022: Happy Holidays from The Toy Book! Take a Look Back at 2022!
December 22, 2022: ‘Barbie’ Hints at a Big Year; Hasbro Releases Playing with Purpose Report
December 15, 2022: Toymakers Give Back for the Holidays; Flybar Plots Expansion
December 8, 2022: Just Play Bakes a Tasty Deal with Hasbro; Funko Sees a C-Suite Shuffle
December 1, 2022: Shoppers Return in Force During Thanksgiving Weekend; Check Out the Hottest Stories of November
November 23, 2022: Squishmallows Scores More TOTYs; LEGO Builds The Eiffel Tower
November 17, 2022: U.S. Toy Industry Sales Grow 4%; MGA Studios Launches
November 10, 2022: Global Toy Sales Grow 30% Compared to 2019; Mattel Welcomes Caribu into the Family
November 3, 2022: Just Play, Afro Unicorn Ink Licensing Deal; Check out the Hottest Stories of October 2022
October 27, 2022: MGA Entertainment’s Bratz Turn 21; Prepping for the Holiday Rush
October 20, 2022: Hasbro Revenue Declines 15% in Q3, Mattel Partners with Toekenz for NFTs
October 13, 2022: WowWee’s My Avastars Hit Retail; Learning Resources Launches Pet Toys
October 6, 2022: Target Outlines Holiday Toy Strategy; CreateOn Debuts Terrain-Tiles
September 29, 2022: LEGO Sales Spike 13%; NY NOW Introduces PLAY USA
September 22, 2022: TOTY Award Winners Revealed; The Fall Toy Preview Issue of The Toy Book Arrives
September 15, 2022: Funko Reveals Growth Plan; National Toy Hall of Fame Names 2022 Finalists
September 8, 2022: Basic Fun! to Launch Curlimals in 2023; Pokémon Launches Halloween Collection
September 1, 2022: The Toy Book’s Top 10 Stories of August; Tonka Celebrates 75 Years
August 25, 2022: James Zahn Named Editor-in-Chief of the Toy Book
August 18, 2022: U.S. Toy Sales Grow 2%; The Play Date Comes to NYC
August 11, 2022: LEGO Marks a Milestone, Retro Reboots Arrive
August 4, 2022: The Toy Book’s Top 10 Stories of July; Spin Master, Jakks Pacific Beat Q2 Earnings Estimates
July 28, 2022: Jakks Pacific Celebrates Christmas in July; Funko Enters the Video Game Business
July 21, 2022: The Toy Insider’s Sweet Suite Welcomes Industry Back to NYC; Toys “R” Us, Macy’s Set a Date for Return
July 13, 2022: The Toy Insider’s Sweet Suite Event Returns to NYC Today; Toy Association, Adventure Media Join Forces for March ’23 Media Showcase
July 7, 2022: Hasbro Sets Crowdfunding Record with G.I. Joe; Mattel’s Monster High Goes Live-Action; and more
June 30, 2022: The Toy Foundation Named Nonprofit Partner for The Toy Insider’s Sweet Suite; Nacelle Co. Blooms Garden Surprise Collectibles; and more
June 23, 2022: WowWee, Gamefam to Launch My Avastars ‘Roblox’ Game and Doll Line; Hasbro Reveals NERF Official Mascot; and more
June 16, 2022: U.S. Toy Sales Grow 1%; The Toy Book’s Specialty Issue Is Here!; and more
June 9, 2022: Global Toy Sales Grow 1%; ASTRA Prepares for Marketplace & Academy; and more
June 2, 2022: Toy Companies Celebrate Pride Month; Disney, Pixar Debut ‘Lightyear’ Video Series featuring Mattel Toys; and more
May 26, 2022: Catch up on the Latest Reveals at Licensing Expo; The Toy Book’s 2022 Classics Issue Is Here!; and more
May 19, 2022: The Countdown Is on for Licensing Expo; New Deals Emerge Ahead of Las Vegas Event; and more
May 12, 2022: Toymakers Gear up for Licensing Expo; and more
May 5, 2022: Toy Industry Supports Mental Health Awareness Month; Read the Top Trending Toy Stories of April; and more
April 28, 2022: Mattel Achieves Best Q1 on Record; More Toy Makers Join Licensing Expo; and more
April 21, 2022: The Toy Insider Launches 2022 Spring & Summer Gift Guide; Toymakers Tout Experiences at Licensing Expo; and more
April 14, 2022: Mattel Previews Licensing Expo Slate; Hasbro Acquires D&D Beyond; and more
April 7, 2022: Mattel Kicks off Earth Month with New Products; MGA Brings L.O.L. Surprise! to ‘Twilight Daycare’; and more
March 31, 2022: Toy Association Sets Dates for Toy Fair New York 2023; Mattel Strikes Trolls Licensing Deal; and more
March 24, 2022: Berkshire Hathaway to Acquire Jazwares Owner; Toy Industry Gears up for Spring with New Sustainability Initiatives; and more
March 17, 2022: Mattel, Microsoft Extend Halo Deal; MGA Teases Shadow High; and more
March 10, 2022: Just Play Inks Deal for Sesame Street Toys; Toys for Tots Breaks Records; and more
March 3, 2022: Global Toy Industry Supports Ukraine During Russian Conflict; and more
February 24, 2022: Toy Association Reimagines Toy Fair New York for 2023; PMI, Hasbro Explore Sustainability; and more
February 17, 2022: ‘Marvel Mech Strike: Monster Hunters’ Enlists Hasbro, Funko, and LEGO; Mattel Debuts Monster High Haunt Couture; and more
February 10, 2022: WowWee, Hasbro Introduce Splash Games; NPD Reveals Top Performers of 2021; and more
February 3, 2022: Spin Master’s Toy Sales Spiked 20% Last Year; Multicultural Heroes Join Masters of the Universe; and more
January 27, 2022: U.S. Toy Industry Grows 13% in 2021; Mattel, Hasbro Make Licensing Deals with Disney; and more
January 20, 2022: Moose Toys Unveils Octonauts Line; Melissa & Doug Accelerates Sustainability Efforts; and more
January 13, 2022: Toy Fair New York Is Canceled; Spin Master Introduces ‘The Batman’ Toys
January 6, 2022: Toy Association Assures Industry That Toy Fair New York Is Taking Place; International Trade Show Organizers Offer Updates
December 30, 2021: The Toy Book’s 2021 Unboxed: The Biggest Toy Stories of the Year!
December 23, 2021: The Toy Association Moves Forward with Toy Fair New York; NPD Offers Update on China’s Toy Business
December 16, 2021: Retailers Are Well Stocked with Toys Ahead of Super Saturday, Last-minute Holiday Push; and more
December 9, 2021: Jazwares Turns Squishmallows into a Lifestyle Brand; Cra-Z-Art Expands Operations for American Production; and more
December 2, 2021: ZURU Set to Release 5 Surprise Mini Fashions; MGAE Inks Licensing Deal for ‘Pui Pui Molcar’; and more
November 25, 2021: Bandai Celebrates 25 Years of Tamagotchi; History’s ‘Modern Marvels’ Highlights Classic Toys; and more
November 18, 2021: Bill Nye to Cut Opening Ceremony Ribbon at Toy Fair New York; Retail Sales Spike as Consumers Shop Early; and more
November 11, 2021: Toy Foundation Reveals 2022 Toy of the Year Finalists; History Channel Unboxes ‘The Toys That Built America’; and more
November 4, 2021: U.S. Toy Industry Retail Sales Surge in Q3; Toy Association Warns of Fakes; and more
October 28, 2021: Toys “R” Us, Babies “R” Us Head Back to the UK; Q3 Earnings Season Begins; and more
October 21, 2021: Goliath Acquires Endless Games; The NPD Group to Be Acquired by Hellman & Friedman; and more
October 14, 2021: Ports of Long Beach and Los Angeles to Operate 24/7; Hasbro CEO Brian Goldner Memoriam; and more
October 7, 2021: Bonkers Toys Introduces Aphmau Plush Collectibles; Jakks Pacific Releases Toys for Disney’s ‘Encanto’; and more
September 30, 2021: The Toy Insider Experts Reveal the Hottest Toys of 2021; American Girl Debuts ‘World by Us’; and more
September 22, 2021: Just Play to Create Toys for ‘Super Sema’; PlayMonster Preps Star Wars Collection; and more
September 16, 2021: Moose Named Master Toy Licensee for Strawberry Shortcake; Ravensburger Halts Orders; and more
September 9, 2021: The Toy Insider’s Holiday of Play Is Coming; ASTRA Introduces New Leadership Team; and more
September 2, 2021: The Toy Book’s Get List Goes Live; Toy Fair Dallas Is Canceled; and more
August 26, 2021: Ongoing Pandemic Continues to Shift Event Schedules; The Toy Book Introduces The Get List; and more
August 19, 2021: U.S. Retail Sales Slow Amid Supply Chain Disruptions; ‘PAW Patrol: The Movie’ Heads to Theatres; and more
August 12, 2021: Global Toy Industry Sales Spike 15% in the First Half of 2021; New Issue of the Toy Book Is Here!; and more
August 4, 2021: ASTRA Prepares for Marketplace & Academy; J. Allen Brack Leaves Activision Blizzard Amid Continued Shakeup; and more
July 29, 2021: Jakks Pacific Celebrates Christmas in July; Hasbro Enters the ‘Afterlife’ with Ghostbusters; and more
July 22, 2021: FTC Cracks Down on False “Made in USA” Claims; Toymakers Accuse Shippers of Price Gouging Amid Supply Chain Crisis; and more
July 14, 2021: Playmates Beams Up Star Trek License; Basic Fun! Introduces Tiny TV Classics; and more
July 8, 2021: ASTRA Reveals 2021 Best Toys for Kids Winners; The Pop Insider’s Summer Swag Issue Is Here!; and more
July 1, 2021: Jakks Pacific, The Heart Supply #GiveSkateboarding with Target; Spin Master Drafts Russell Wilson as Aerobie Sonic Fin Football Star; and more
June 24, 2021: LEGO Reveals 100% Recycled Plastic Brick; IMC Toys Launches OTT Platform; and more
June 17, 2021: Meet the Squishmallows Halloween Squad; Mattel Adventure Park Breaks Ground; and more
June 10, 2021: U.S. Toy Industry Sales Spike; Submit Now for the Toy Insider’s Holiday Gift Guide
June 3, 2021: Funko, Disguise Ink Multi-year Licensing Deal for Pop! Masks Collection; Jazwares Unleashes AEW Wrestling Action Figure and Plush Collections; and more
May 27, 2021: The June Issue of the Toy Book Celebrates the Summer of Fun; Influencers @ Play Hits the Scene; and more
May 20, 2021: Toymakers Face Rising Costs; Bratz, Masters of the Universe, and G.I. Joe Make a Comeback; and more
May 13, 2021: Mattel Launches PlayBack Toy Recycling Program; PlayMonster Collaborates with Dude Perfect; and more
May 6, 2021: ASTRA Reveals 2021 Best Toys for Kids Finalists; American Girl Celebrates 35 years; and more
April 29, 2021: Mattel, Hasbro, and Jakks Pacific Report Q1 Earnings; Spin Master’s Tech Deck Brand Becomes USA Skateboarding Official Sponsor; and more
April 22 2021: The Toy Book’s 2021 Holiday Preview Issue Is Here; The Toy Insider Experts Reveal Spring & Summer Toy Guide; and more
April 15, 2021: Hasbro Launches Roblox Product Crossovers; Moose Toys Inks ‘Fall Guys’ License; and more
April 8, 2021: Spin Master Partners with TerraCycle; Topps Plans to Go Public; and more
April 1, 2021: Spielwarenmesse Summer Edition Is Canceled; New Toy Release Highlights from Jazwares, Moose Toys, Hasbro, and more
March 25, 2021: Barbie Gets a Reality Competition Series; Moose Toys Introduces Space Jam Collection; and more
March 18, 2021: Toys “R” Us Has a New Owner; PlayMonster Acquires BriteBrush; and more
March 11, 2021: Jazwares, Epic Games Extend Fortnite Partnership; Among Us Toys Land Global Distribution; and more
March 4, 2021: The Toy Insider Announces Sweet Suite @ Home 2021; Super Impulse, Regal Logistics Talk Toys; and more
February 25, 2021: The Toy Book Unleashes Its 37th Annual Big Book; Toymakers Showcase 2021 Products; and more
February 18, 2021: The Toy Association Awards 2021 TOTY Winners; Toy Companies Reveal 2021 Lineups; and more
February 11, 2021: The Toy Insider Reveals Sneak Peek at 2021 Toy Trends; Hasbro, Mattel Report Earnings; and more
February 4, 2021: Mattel Developing ‘Whac-A-Mole’ Game Show; WowWee Launches My Squishy Little Dumplings; and more
January 28, 2021: U.S. Toy Industry Grows 16%; NPD Names 2020 Toy Industry Performance Award Winners; and more
January 21, 2021: Funko Fair Opens for Business; UK-Based Interplay Rebrands as PlayMonster; and more
January 14, 2021: UNO Celebrates 50 Years of Being Wild; Pokémon Kicks Off 25th Anniversary; and more
January 7, 2021: Nominations Are Open for the 17th Annual WIT Wonder Women Awards; New Toy Updates from Hasbro, Mattel, Funko, and more; and more
December 31, 2020: The Toy Book’s 2020 Unboxed: The Biggest Toy Stories of the Year!; and more
December 17, 2020: Walmart Debuts My Life As Autism Advocate Doll; Holiday Season Retail Sales Start Off Strong; and more
December 10, 2020: Get a First Look at IMC Toys’ New Cry Babies Tutti Frutti Toys; The Toy Association Fights Counterfeits; and more
December 3, 2020: 32% of U.S. Consumers Bought Toys Last Weekend; Spin Master Heads to the Wizarding World of Harry Potter; and more
November 25, 2020: NRF Predicts U.S. Holiday Retail Sales Boom; FAO Schwarz Debuts Holiday Experiences; and more
November 19, 2020: Genius Brands Acquires ChizComm; Kess Enters the Puzzle Aisle; and more
November 12, 2020: The Toy Insider Shares Tips for Holiday Toy Shopping; National Toy Hall of Fame Inductees Revealed; and more
November 5, 2020: PlayMonster Relaunches Koosh; U.S. Toy Industry Grows 19%; and more
October 29, 2020: 2021 Toy of the Year Awards Finalists Revealed; and more
October 22, 2020: Hasbro’s eOne Takes Charge for Reinvented ‘Power Rangers;’ Toymakers Celebrate 35 Years of ‘Back to the Future’; and more
October 15, 2020: Target, FAO Schwarz Join Forces; The Toy Book’s Toy Preview Issue Is Here; and more
October 8, 2020: Toy Trade Shows Shuffle in 2021, Mattel Films Is Developing a Thomas & Friends Live-action Film; and more
October 1, 2020: Mattel’s Barbie Brand Explores the Neuroscience Behind Doll Play; and more
September 24, 2020: The Toy Insider Unwraps 15th Annual Holiday Gift Guide Featuring the Hottest Toys of 2020; and more
September 17, 2020: NRF Data Suggests Positive Holiday Season; Jakks Pacific Named Master Toy Partner for HARIBO; and more
September 10, 2020: Walmart, Amazon Reveal Retailer Hot Toy Lists; National Toy Hall of Fame Introduces 2020 Finalists; and more
September 3, 2020: Moose Toys Inks Warner Bros. Deal; Baby Yoda Joins Squishmallows Lineup; and more
August 27, 2020: Spin Master, Dax Shepard Introduce The PAW Patrol Years; Hasbro Unleashes a Galaxy of New Star Wars Toys; and more
August 20, 2020: The Toy Book’s New Issue Is Here; Chicago Toy & Game Group Rebrands as People of Play; and more
August 13, 2020: The Toy Insider Prepares to Unwrap Holiday of Play @ Home; FAO Schwarz Reopens NYC Flagship with New Safety Measures; and more
August 6, 2020: Moonbug Appoints MGA Entertainment as Worldwide Licensing Agent for ‘Little Baby Bum’; and more
July 30, 2020: Toys “R” Us, Target Digital Partnership Comes to an End; Mattel, Hasbro Report Q2 Results; and more
July 23, 2020: The Toy Insider’s Sweet Suite @ Home Draws Hundreds of Attendees; and more
July 16, 2020: The Toy Insider Reveals Sweet Suite @ Home Events; New Toys from Mattel, Hasbro, Razor, VTech, ZURU; and more
July 9, 2020: PlayMonster’s Snap Ships Blast Into Retail; Hasbro, Moose, NECA Unveil New Toys for Summer; and more
July 2, 2020: WowWee Unleashes Power Treads All-Surface Vehicles; Jazwares Unveils Premium UFC Collectibles; and more
June 25, 2020: ‘The Toy Insider’ Partners with ‘Parents Magazine’; Jakks Named Global Master Toy Licensee for ‘Apex Legends’; and more
June 18, 2020: Moose Toys’ Bluey Collection Arrives in the U.S.; Pokémon, LEGO, Mongoose Unveil New Toys; and more
June 11, 2020: Global Sales of Licensed Merchandise Surge; PlayMonster Talks Resilience and Opportunity Amid Pandemic; and more
June 4, 2020: Toy and Game Companies Speak Up in Support of the Black Community; and more
May 28, 2020: The Toy Insider Experts Reveal 2020 Spring & Summer Toy Guide; Toy, Video Game Numbers Boom; and more
May 21, 2020: Exclusive First Look at Funko’s Marvel Battleworld Collectible Game; Mattel Expands #ThankYouHeroes Collection; and more
May 14, 2020: The Toy Insider Holiday Gift Guide Submissions Are Open; Jakks Pacific Reports Q1 Financials; and more
May 7, 2020: COVID-19 Prompts Mixed Results as Global Toy Sales Grow, Company Q1 Results Decline; and more
April 30, 2020: U.S. Toy Sales Spike Amid Stay-at-Home Orders; Sweet Suite @ Home Brings the Biggest Night of Play to Living Rooms; and more
April 23, 2020: Toymakers Step Up for Earth Day and COVID-19 Relief; Video Games Sales Spike; and more
April 16, 2020: The Toy Association Looks Ahead to Reinvention for a Post-COVID-19 World; Nominations Open for ASTRA Excellence Awards; and more
April 9, 2020: COVID-19 Stay-at-Home Orders Fuel Toy Industry Sales Spike, NPD Says; and more
April 2, 2020: Jazwares, University Games Make New Acquisitions; Toy Companies Offer Free Resources for Families Stuck at Home; and more
March 31, 2020: Toymakers Step Up During Challenging Times; Puzzle Sales Soar; and more
March 26, 2020: Toy Industry Offers COVID-19 Resources; The Toy Insider Shares the Power of Play; and more
March 24, 2020: COVID-19 Updates; Hasbro Plans ‘Bring Home the Fun’ Campaign; Cra-Z-Art Brings More Production Back to the U.S.; and more
March 19, 2020: How Coronavirus Is Affecting the Toy Industry; New Lawsuit Alleges Toys “R” Us, Private Equity Execs Committed Fraud During Bankruptcy; and more
March 12, 2020: Coronavirus Fears Impact Shipping, Events; Target Gains Market Share; and more
March 5, 2020: Exhibitors Showcase Thousands of Toys at Sold-Out Toy Fair New York; Mattel Launches Ruth Handler Mentorship Program
February 27, 2020: The Toy Association Awards 2020 TOTY Winners; WIT 2020 Wonder Women Revealed; and more
February 20, 2020: Global Toy Industry Sales Declined 3% in 2019; First Look at Schleich x Mitchel Wu Collaboration; and more
February 13, 2020: Spin Master to Launch Its Next Preschool Franchise Mighty Express; Never Wrong Toys Acquires Laser Pegs; and more
February 6, 2020: Coronavirus Fears Hit Toy Industry During Toy Fair Season; Hasbro, Fisher-Price, and Alpha Group Vets Launch Huge! Play; and more
January 30, 2020: Mattel Introduces Bio-based Mega Bloks Collection; Spielwarenmesse Showcases 2020 Toy Trends; and more
January 23, 2020: WIT Wonder Woman Nominee Maddie Michalik Named Editor-in-Chief of the Toy Book; and more
January 16, 2020: The U.S. and China Sign Historic Phase One Trade Agreement; and more
January 9, 2020: Spin Master Debuts DC Comics Batman Collection; Arcade1Up Debuts Massive New Lineup; and more
January 2, 2020: Hasbro Completes eOne Acquisition; Toys Contribute to Amazon’s Record-Breaking Holiday Season; and more

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