new Toy report logo

Subscribe to The Toy Report

November 7, 2019: The Toy Association Urges Parents to Be Cautious of Counterfeit Toys; Hasbro Unveils New Star Wars Action Figures, Role Play Items; and more

October 31, 2019: ‘Ryan ToysReview’ Rebrands as ‘Ryan’s World;’ Toy Association Reveals 2020 Hall of Fame Inductees; and more

October 24, 2019: The Toy Insider Reveals 2019 Top Holiday Toy Trends; Mattel Films Preps Barney for the Big Screen; and more

October 17, 2019: Schleich Plots Major Retail Expansion in the U.S.; Spielwarenmesse International TrendCommittee Reveals Toy Trends for 2020; and more

October 10, 2019: Just Play Reportedly Close to Buying Jakks Pacific; and more

October 2, 2019: Adventure Media and Events Launches Podcast Network; and more

September 26, 2019: Mattel Launches Creatable World Line of Gender-Inclusive Dolls; Star Wars Talent Comes Together for Weeklong Countdown to Triple Force Friday; and more

September 18, 2019: The Toy Insider’s Holiday of Play Is Finally Here!; and more

September 12, 2019: Jazwares Owner Makes a Play for Jakks Pacific; GameStop Could Close Up To 200 Stores Amid 14.3% Q2 Sales Decrease; and more

September 5, 2019: YouTube’s $170 Million FTC Settlement and the Future of Kids’ Content; Target Goes Big on Toys for the Holidays; and more

August 29, 2019: Disney Store Comes to Target; Sphero Acquires littleBits; and more

August 22, 2019: Ghostbusters Returns to Hasbro; Mattel Preps Major Masters of the Universe Relaunch; and more

August 15, 2019: Tariffs on Toys Delayed Until December; Spin Master Acquires Global Rights for Hedbanz, Launches New App; and more

August 8, 2019: Playtime Is Over: New Tariffs on Toys Could Begin Sept. 1; Nickelodeon Acquires Garfield, U.S. Acres Franchises for New Series, Consumer Products; and more

August 1, 2019: U.S. Toy Industry Has Turned the Corner on TRU, NPD Says

July 24, 2019: Toy Report 7/24: The Toy Insider Celebrates 10 Years of Sweet Suite!

July 17, 2019: The Toy Book, the Pop Insider Are at Comic-Con International: San Diego!; and more

July 11, 2019: The Toy Insider Hosts the Biggest Birthday Bash Ever at 10th Annual Sweet Suite Toy Showcase Event!; and more

July 3, 2019: Tru Kids Brands’ Journey Girls Head to Amazon from Just Play; The Tonight Show Starring Jimmy Fallon Comes to Hasbro Game Night; and more

June 27, 2019: Toy Association Testifies at U.S. Trade Rep’s 301 Hearing on Tariffs; Toys “R” Us Is Still Plotting a Holiday Return in the U.S.; and more

June 20, 2019: Toymakers Join More than 600 American Companies in Signing Letter to the White House Over China Tariffs; and more

June 13, 2019: ASTRA Names 2019 Best Toys for Kids Award Winners; The Latest on Toy Industry Tariffs; and more

June 6, 2019: Fortnite Rules 2019 International Licensing Awards; ASTRA to Honor 2019 Excellence Awards Winners at Marketplace & Academy; and more

May 30, 2019: Exclusive: SYBO Games Names Alpha Group Master Toy Partner for Subway Surfers; Basic Fun! Named Master Toy Licensee for Care Bears; and more

May 23, 2019: YouTube Star Blippi Inks Master Toy Deal with Jazwares; pocket.watch Launches New Franchise Based on HobbyKidsTV; and more

May 16, 2019: Toy Association Says “Dont’ Tax Toys,” Party City Has a Helium Misconception; and more

May 9, 2019: The Toy Association Creates Its Diversity & Inclusion Committee; LIMA Rebrands as Licensing International; and more

May 2, 2019: Mattel to Launch Family Entertainment Centers; PlayMonster Acquires Set Enterprises; and more

April 25, 2019: Hasbro Beats Expectations with Classic Brands, New Initiatives, and Cross-Category Innovation Fueling the Future; and more

April 18, 2019: The Toy Insider Experts Deliver the Ultimate Guide to 2019 Spring & Summer Must-Have Toys and Entertainment; and more

April 11, 2019: The LEGO Group Celebrates 20 Years of LEGO Star Wars; ZURU OOSH Expands with Cotton Candy Cuties; and more

April 4, 2019: Hasbro Unleashes New Marvel Avengers: Endgame Toys; Sesame Street Introduces Julia’s Muppet Family, New Autism Resources; and more

March 28, 2019: Nickelodeon Ready to Unbox Ryan’s Mystery Playdate; Wonder Works Debuts Melissa & Doug Experiential Play Zone; and more

March 21, 2019: Disney•Pixar’s ‘Toy Story 4’ Reveals New Characters Inspired by Toy History; Funrise Invites Kids to Play in ‘Wonder Park’; and more

March 14, 2019: SXSW Gaming Offers a Glimpse Into the Future of Connected Play; WowWee Unleashes Untamed Mad Lab Minis; and more

March 7, 2019: Exclusive: Blip Toys, Tic Tac Toy Partner for New Line; Mattel Kicks Off Barbie 60th Anniversary Celebration; and more

February 28, 2019: Mattel, MGM Ready to Bring View-Master to the Big Screen; Toy Fair New York Brings Big Numbers; Dates Set for 2020; and more

February 21, 2019: Toy Fair New York Comes to a Close; Industry Preps for the Year Ahead; and more

February 14, 2019: Exclusive: ChizComm, Beacon Media to Merge; Toy Industry Preps for Toy Fair New York; and more

February 7, 2019: Hasbro Unveils Power Rangers Beast Morphers Role-Play Line; Bonkers Toys Ready to Game with YouTube Star FGTeeV; and more

January 31, 2019: U.S. Toy Retail Sales Down 2 Percent, NPD Says; The Next Shot at a Toys “R” Us Revival: Tru Kids Inc.; and more

January 24, 2019: Jakks Pacific Announces Strategic Reorganization; Sears Could Still Liquidate as Creditors Raise Objections, Allegations; and more

January 17, 2019: ESL Investments Officially Scores Winning Bid for Sears, Kmart; Exclusive First Look: Puppy Dog Pals in the Windy City; and more

January 10, 2019: Mattel, Warner Bros. to Bring Barbie to the Big Screen; Arcade1Up Unveils Wave 2 Retro Game Cabinets, Wall-Cades, and Counter-Cades; and more

January 3, 2019: Spin Master Enters Three-Year Toy Licensing Agreement with DC; and more

For 2018 Toy Reports, click here.

For 2017 Toy Reports, click here.

For 2016 Toy Reports, click here.

For 2015 Toy Reports, click here.

For 2014 Toy Reports, click here.

For 2013 Toy Reports, click here.

For 2012 Toy Reports, click here.

For 2011 Toy Reports, click here.

For 2010 Toy Reports, click here.

For 2009 Toy Reports, click here.