Archive for the ‘New Products’ Category
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Thursday, March 11th, 2010
Konami Digital Entertainment, Inc. announced today that it will release its newest trading card came, Absolute Powerforce Special Edition, with super rare copies of Dandylion and Red-Eyes Darkness Metal Dragon, to retail and hobby outlets on March 30.
The Absolute Powerforce Special Edition includes three Absolute Powerforce booster packs and one super rare variant card. Absolute Powerforce Special Edition makes it easy for Duelists to get their own super rare copies of Dandylion and Red-Eyes Darkness Metal Dragon. These monsters have only been available as magazine subscription promotional cards, and have never been available in stores until now.
Tags: Konami, Yu-Gi-Oh!
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Bakugan Season 3: Gundalian Invaders Storms on Shelves This Month
Thursday, March 11th, 2010
The call to brawl can be heard far and wide this month as Bakugan fans share their excitement about the launch of the new Bakugan Season 3: Gundalian Invaders toy line.
Featuring a new collection of weapons and characters, the Bakugan Season 3: Gundalian Invaders toy line gives true warriors the opportunity to act out the adventures of Dan, Marucho, and Shun, as they attempt to save Earth from the evil Twelve Orders, as seen on Bakugan’s TV series, Bakugan Battle Brawlers: Gundalian Invaders, airing this Spring.
The Season 3 Bakugan line marks a new era in Bakugan battling with the launch of an all new, and free, Bakugan online game – Bakugan Dimensions. Every Season 3: Gundalian Invaders Bakugan and Bakugan Battle Gear will come equipped with a new heat-activated online access code that appears by rubbing it with your finger. Once the code has been unveiled, players may enter it online, where that specific Bakugan character will appear in Bakugan Dimensions so kids can battle online against people from around the world. Players can also create and personalize their own Bakugan brawler, chat with friends, show off their Bakugan collection, and more.
Tags: Bakugan
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New Ice Cream-Scented Snifty Pens
Thursday, March 11th, 2010

Snifty has unveiled a new line of scented pens based on sweet ice cream flavors. The eco-friendly scented pens and pencil toppers from the company are made with Auracell, a natural plastic that allows the items to feature a long-lasting scent. The scents can be found on the tip and grip of the pen, as well as the pencil topper. Each limited-edition scent will be available for a six-month period.
Tags: Ice Cream, Snifty
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I Made a Maqet!
Thursday, March 11th, 2010
I Made a Maqet!
My associates at The Toy Book recently passed along a pretty cool website, and asked me to test it out.
At Maqet’s website, you get to pick from their selection of different cartoony characters, ranging from a perplexed-looking squid (there’s a phrase I never thought I’d use) to a fashion forward kitty-human. Then you get to choose your character’s color, pose, outfit, and more. Then the even cooler part happens.
Once you’ve designed your Maqet, you can order it and they will ship it to you in the form of an awesome little plush, in small or large.
Tags: Maqet
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Alice in Wonderland Halloween Costumes
Thursday, March 11th, 2010
Look out for new Alice costumes this Halloween! Disguise will debut new Halloween wear based on Alice, The Mad Hatter, and the Red Queen from Tim Burton’s Alice in Wonderland.
Tags: Alice in Wonderland, Disguise, JAKKS
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New Sesame Street Titles at Moving Picture Books
Tuesday, March 9th, 2010
Six new Sesame Street titles are available for download to computers and mobile devices at Moving Picture Books. Each $1.99 story includes bonus educational material featuring Bob from the children’s show.
The new titles (Elmo Loves You, Rise and Shine, The ABCs of Cookies, Grover’s 10 Terrific Ways to Help Our Wonderful World, What Makes You Giggle?, and Elmo Visits The Dentist) can be viewed with or without the read-along text displayed on the screen. Each book is eight to 10 minutes long and includes interactive questions and activities for viewers.
Moving Picture Books’ Sesame Street titles will also be available for download through iTunes starting April 5.
Tags: e-books, iTunes, Moving Picture Books, Sesame Street
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TOY BOOK EXCLUSIVE: MGA Launches Specialty Toy Division
Tuesday, March 9th, 2010

MGA Entertainment has announced plans to enter the world of specialty toy products with the launch of its own specialty division, MGA Entertainment Specialty. The company is currently hiring sales representation groups across the U.S. that will service specialty retailers at store level. MGA Entertainment Specialty will offer a vast assortment of unique toys and gifts derived from its portfolio of brands, including Little Tikes, Moxie Girlz, Zapf, Rescue Pets, and more.
Tags: Exclusive, MGA Entertainment, specialty
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SNL Cast Members, Daryl Hannah Stop by Toy Fair
Tuesday, March 9th, 2010
More pics of Toy Fair! (via Discovery Bay Games)

From left: CEO of Discovery Bay Games, Craig Olson, actress/game inventor Daryl Hannah, and investor Rob Major, promoting one of the company’s games at New York Toy Fair on Tuesday, February 16, 2010. In addition to LIEbrary, the company will launch two more titles by Daryl Hannah (and co-creator Hilary Shepard) this year. (Photo credit: Dana Edelson)
Tags: Daryl Hannah, Discovery Bay Games, Fred Armisen, Kenan Thompson, Saturday Night Live, Toy Fair
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Simon & Schuster to Publish Space Adventure Series
Friday, March 5th, 2010

Simon & Schuster Books for Young Readers has announced that Tony DiTerlizzi, author and illustrator of The Spiderwick Chronicles, is writing a new middle-school series called The Search for WondLa. The first book in the series, also called The Search for WondLa, will be published on September 21, with a first printing of 300,000 copies.
Tags: Search for WondLa, Simon & Schuster, Spiderwick Chronicles
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New Product: Hi-Tec Art
Friday, March 5th, 2010
Hi-Tec Art Cube from Hi Tec Art on Vimeo.
At Toy Fair, Hi-Tec Art showcased its stick-in LED tech toys. With the products, budding artists (or just regular folks) can create their own designs and masterpieces using colored LEDs and glowing Artwires, without a soldering iron. Users just stick the LEDs in the rubber power pad and they light.
Hi-Tec Art also debuted the Cube: a 64-RGB LED light show that runs for 45 minutes without repeating (see above video). Each of the LEDs produce over 1000 colors, creating a mesmerizing show. For more information on the company and products, visit www.Hi-TecArt.com.
Tags: Cube, Hi-Tec Art, LED
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