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This post was written by Leah Rocketto

Kidtoons and MyKazooTV Bring Kids’ Music to the Big Screen

Tuesday, May 8th, 2012

Kidtoons Films, a Cinedigm Digital Cinema Corp. program, has partnered with MyKazooTv to bring kid-friendly content to theaters nationwide. MyKazooTV offers parents and kids a safe, focused environment showing hundreds of entertaining music videos by top artists, kid hosts, and humorous educational interstitials. The first video featured on Kidtoons will be a Farmer Jason video in May on all Kidtoons screens.

“The partnership between myKaZoo and Cinedigm is a natural fit,” said Debbie Dunn, Account Director, Kidtoons. “We show the best in age-appropriate entertainment at our Kidtoons weekend matinees and we know that our Kidtoons families will enjoy the great music videos from MyKaZootv artists, such as Farmer Jason.”

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Tags: Cinedigm Digital Cinema Corp, Farmer Jason, Kidtoons Films, movies, music, MyKazooTV
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This post was written by Leah Rocketto

Underwriters Laboratories Keeps Companies Sustainable with New Launch

Monday, May 7th, 2012

UL Environment, a business unit of Underwriters Laboratories (UL), has launched of a free web-based tool that will help manufacturers assess their corporate sustainability efforts. Part of UL Environment’s Sustainability Quotient (SQ) Program, this tool provides manufacturers with a preliminary analysis of their sustainability initiatives relative to the requirements of the UL 880 standard, such as environmental purchasing policies, greenhouse gas reduction targets, and sustainable supply chain code of conduct. The tool also aggregates responses from all survey respondents and provides an overall benchmark of sustainability progress to date.

“Manufacturers are making great strides when it comes to their own sustainability programs, and this assessment tool will help them identify gaps in standards they are currently using,” says Gary Savin, vice president of UL Environment.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Tags: eco-friendly, Environment, Environmental Sustainability Quotient, Underwriters Laboratories
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This post was written by Leah Rocketto

Care Bears Celebrate 30th Anniversary with New Show

Monday, May 7th, 2012

The Care Bears return to television this summer in an all-new CG animated series Care Bears: Welcome to Care-a-Lot. The series, which will appear on The Hub, brings back old characters while introducing new ones. The Hub’s marketing team will support Care Bears: Welcome to Care-a-Lot through traditional and non-traditional off-channel media designed to drive sampling of the new iteration of the iconic original series.

The half hour show, produced by American Greetings Properties, premieres on June 2 at 8 a.m.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Tags: American Greetings Properties, Care Bears, Hub, The Hub
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This post was written by Leah Rocketto

Tonner Doll Awarded License for Lionsgate’s The Hunger Games

Thursday, May 3rd, 2012

Tonner Doll Company, a manufacturer of high-end collectible dolls and figures, has been granted the license for character figures based on the film The Hunger Games, which arrived in theaters nationwide last month.
Sculpted in the likenesses of the film’s lead characters, including Katniss Everdeen (as portrayed by Jennifer Lawrence), Peeta Mellark (as portrayed by Josh Hutcherson) and Gale Hawthorne (as portrayed by Liam Hemsworth), The Hunger Games Tonner Character Figure (TCF) dolls will range from 16-17 inches tall with multiple articulated joints for expressive poses and mobility. The dolls will feature hand-painted facial features, high-quality Saran hair, and authentic costuming based on actual costume samples from the film. Robert Tonner, CEO and doll artist, will oversee the creation of the figures, which will be made to a one-fourth scale.

Tags: The Hunger Games, Tonner Doll Company, Tonner Dolls
Posted in Licenses, New Products, Uncategorized | No Comments »

This post was written by Leah Rocketto

Precious Moments, Inc. Launches New Products

Thursday, May 3rd, 2012

Precious Moments, Inc. (PMI) introduces several new products in the spring 2012 line. The new line of baby products, BaZooples, features an enchanted animal and uplifting message on each piece. Artist Vicki Schreiner shows her work on an assortment of items, including blankets, frames, and lamps.

An assortment of plush and rocking musicals will also be available in the new line. PMI will also add to its Disney series with two new products: Hunny of the Day, which features Precious Moments children portraying Disney characters, and Winnie the Pooh wagons.

Most items will be available in stories this fall. To view the collection online, visit www.preciousmoments.com.

Tags: Disney, Precious Moments
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This post was written by Leah Rocketto

Pinkalicious Partners with Burger King Corp for Program Promotion

Thursday, May 3rd, 2012

The Joester Loria Group, licensing agency for Pinkalicious, announces a partnership with Burger King Corp. (BKC) for a springtime promotion known as the BK Crown Program. During this time, customers will receive one of six Pinkalicious-themed premiums with the purchase of a kids meal, which range from tiaras and wands to dolls and jewelry. BKC will support the Pinkalicious promotion with an online presence on BKCrown.com which will showcase interactive Pinkalicious fun and games. The promotion began April 23 and will end on June 3

This post was originally written by Ericka Johnson and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Tags: Burger King, Burger King Corporation, Pinkalicious, The Joester Loria Group
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This post was written by Leah Rocketto

LEGO Group Launches Movie Maker App

Thursday, May 3rd, 2012

LEGO Group, in conjunction with Warner Bros. Consumer Products and DC Entertainment, has launched the LEGO DC Super Heroes Movie Maker app on the iTunes App store. The app allows users to create their own stop-motion movie featuring some famous superheroes. The simple tools and guides make it easy to shoot, edit, and add music on an iPhone. and save it to your camera roll to share.

Tags: app, DC Comics, DC Comics super heroes, DC Entertainment, Lego, LEGO Group, Warner Bros., Warner Bros. Consumer Products
Posted in 9 and up, New Products | No Comments »

This post was written by Leah Rocketto

Winning Moves Releases Olympic-Inspired Banangrams

Wednesday, May 2nd, 2012

Winning Moves announces the launch of a London 2012 edition of Bananagrams. This new version stays true to the original game, while including five additional colored “joker” tiles that sport various Olympic pictograms. The London 2012 edition of Bananagrams is available at Target and select independent retailers.

Tags: 2012 Olympics, Bananagrams, Olympics, Winning Moves
Posted in New Products, News | No Comments »

This post was written by Leah Rocketto

Jazwares Named Master Toy Licensee for Regular Show TV Series

Thursday, April 26th, 2012

Jazwares has been awarded the master toy license for Cartoon Network’s Regular Show. The animated comedy follows best friends Mordecai, a six-foot-tall blue jay, and Rigby, a hyperactive raccoon, on their adventurous journeys as irresponsible groundskeepers at a park.
Jazwares’ Regular Show line will include pull-string plush with sound as well as figures with interactive features. Jazwares will also release a line of Regular Show novelty items, including sunglasses and pullback vehicles. The entire line will be available this fall.

Tags: Cartoon Network, Jazwares, Regular Show
Posted in Licenses, New Products, Uncategorized | No Comments »

This post was written by Leah Rocketto

Sony Announces Licensing Program for Men In Black 3

Thursday, April 26th, 2012

Sony Pictures Consumer Products (SPCP) has inked deals with multiple partners around the globe in time for the release of Men In Black 3 on May 25. For global deals, SPCP has teamed up with Activision for video games across multiple platforms; Gameloft for mobile games; SEE for an online game; and Sony Computer Entertainment Europe for digital costumes within the existing Little Big Planet game.
Jakks Pacific, master toy licensee, has created action figures, accompanying accessories, and more. GreenLight has created die-cast MIB cars and vehicle model kits. In collectibles, Enterbay has figurines, Factory Entertainment is making replicas of props and gadgets, Kotobukiya has created PVC statues, and Studio Art & Technology is also making prop replicas. Other licensees have signed on for apparel and accessories.