LeapFrog Expands Its Preschool Toy Collection

The Number Lovin’ Oven

LeapFrog Enterprises Inc. will release three new preschool toys—the Number Lovin’ Oven and Scout’s Build & Discover Tool Set, which offer pretend play experiences that teach math and measurement, respectively—and the Word Whammer, a phonics game that prepares children for kindergarten in an active way.

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Thunderbirds Are Go Toys Take Off in Australia

Thunderbirds Are GoMerchantwise, ITV Studios Global Entertainment’s appointed licensing agency in Australia, has announced strong toy and DVD sales, as well as a host of new licensing and retail partners, for the TV series Thunderbirds Are Go in Australia.

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Goblies, or Paintballs Thrown Like Water Balloons, Launches Kickstarter Campaign

Goblies, which launched as a Kickstarter campaign, is a new toy that creates a colorful splatter similar to paintballs. They break easily on impact; however, they are painless like water balloons, and filled with a colorful wet powder that does not result in stickiness.

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DC Collectibles’ Newest Includes Batman v Superman 12-Inch Statues

BatmanvSupermanStatue,BatmanDC Collectibles unveiled its upcoming product slate, which includes a 12-inch statue line based on Batman v Superman: Dawn of Justice, at Comic-Con International: San Diego. Debuting this year, there will be film-inspired statues of Batman, Armored Batman, and Superman.

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Build-A-Bear to Debut First-Ever Multimedia Plush Line, Honey Girls

Build-a-bear-logoBuild-A-Bear Workshop Inc. has launched its first-ever multimedia product line, Honey Girls. The three plush characters, which are available in stores and online, come to life through an interactive app featuring a story of friendship, songs, and music videos.

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Rubie’s Introduces Marvel’s Ant-Man Costume Collection

RubiesLogoRubie’s Costume Co. Inc. has joined forces with Marvel to produce officially licensed costumes, masks, and accessories for Ant-Man, the latest installment in the Marvel cinematic universe.

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Little Heroes Launches Indiegogo Campaign for Herokins

Herokins, from Little Heroes Technologies, is a line of wearable smart toys that foster shared experiences between parents and children. Herokins celebrates the adventure of learning through engaging StoryQuests that intrinsically motivate children to gain their independence while staying safe. The line features a mobile app, as well as two Bluetooth-enabled action figures, Axel McRed and Dr. Rose, which guide users on adventures that strengthen family bonds and facilitate learning.

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Playmation Marvel’s Avengers Now Available for Pre-Order

Playmation,MarvelAvengersPlaymation Marvel’s Avengers, from Disney Consumer Products and Interactive Media (DCPI) and Hasbro Inc., is now available for pre-sale from select retailers. The Playmation Marvel’s Avengers Starter Pack, Smart Figures, and Prowler Bot are available to pre-order online at amazon.com, bestbuy.com, gamestop.com, target.com, toysrus.com, and walmart.com, as well as disneystore.com and at select Disney Store locations in the U.S. and Canada.

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Toys “R” Us Offers Pre-Sell Sneak Peek of New Bratz Line

BratzMGA Entertainment (MGAE) is bringing Bratz back to store shelves this summer. To give fans the opportunity to reserve their doll of choice, MGAE has partnered with Toys “R” Us to offer an exclusive online pre-sell of the new core collection.

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McDonald’s Debuts Minion Happy Meals Across Southern California to Support Families with Critically-Ill Children

Tap into your mischievously silly side with the Minions in your McDonald’s Despicable Me 2 Happy MealMcDonald’s has partnered with NBC Universal to introduce a line of Minion Happy Meals across Southland. The McDonald’s Happy Meals will include one of 12 Minions sound toys, and a choice of Minion themed milk, apple slices, or a strawberry-banana-flavored Yoplait Go-Gurt.

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