IDW Games to Launch ’90s-Themed Nickelodeon Games


IDW Games partnered with Nickelodeon to bring Nick ’90s properties to market as tabletop games. Focusing on the hobby and specialty channels, IDW Games will release a variety of games featuring characters from RugratsInvader ZimSpongeBob SquarePantsThe Wild ThornberrysHey Arnold!CatDogThe Angry BeaversRocket PowerAaahh!!! Real MonstersThe Ren & Stimpy Show, and Rocko’s Modern Life. [Read more...]

MGA Entertainment Recruits New Collectible Line

MGA Entertainment collectible - Photo

MGA Entertainment Inc. launched Awesome Little Green Men, blind box collectible toys that combines humor and battle play. The collectibles have a pop vinyl aesthetic and will be available at retail stores nationwide on August 1.

With more than 100 characters to collect in Series 1, including four super rare figures in the green army and blue army, the collectibles offer an additional experience. Kids can play games with the collectibles, where the goal is to build the best squad in order to win. Each character is a member of a special unit with names such as, “Captain Obvious” and “Sergeant Swag.”

Awesome Little Green Men starter packs include four soldiers, and each blind box includes one soldier, a dog tag with a chain, and a new recruit poster. A battle pack with game piece stickers is also available.

Mattel Launches Enchantimals

Mattel EnchantimalsMattel launched the Enchantimals franchise with 14 small dolls and three play sets. Enchantimals dolls are characters who share a special bond with their accompanying animal bestie. Each doll shares a ritual with her animal friend, celebrating their unique traits and personalities.

Core characters include Felicity Fox and Flick, Danessa Deer and Spirit, Sage Skunk and Caper, Bree Bunny and Twist, and Patter Peacock and Flap. Enchantimals products are meant to inspire stories of friendship, empathy, and compassion towards all living things. There will also be a variety of short-form YouTube content and a 60-minute televised special this fall.


Moose Toys Debuts New Exclusives at San Diego Comic-Con

mooseSDCCMoose Toys will debut two exclusive items at this year’s San Diego Comic-Con. The new Shoppie, Bubble Gum Pop, is designed specifically for Comic-Con and will be limited to 1,500 units, each of which will be individually numbered.

The doll is dressed in pink holographic with a collectible holographic boom box packaging. The limited-edition doll also includes two exclusive Shopkins in translucent finish with iridescent glitter and an exclusive retro cassette tape VIP card. [Read more...]

Walmart to Roll Out First Miffy Adventures Toy Line


Walmart is set to roll out an exclusive toy line based on Miffy’s Adventures: Big and Small, in stores and online this summer. The toy line is the first for the Miffy brand and will include the Miffy 3-inch Family Multipack, Miffy Little Red Plane, Miffy Little Blue Car, and 6-inch Miffy, Melanie and Snuffy plush.

On August 1, Walmart will add to the Miffy toy line with feature plush, a Miffy house and several Miffy figurines. Details on the new line, as well as more Miffy related products will be announced next month.

Toca Boca Launches Kids Product Line At Target


Toca Boca‘s first collection of consumer products for kids will be available exclusively at Target retail stores and online on July 17. The collection includes apparel, accessories, sleepwear, backpacks, lunch bags, bedding, and activity books.

Toca Boca worked with a core group of licensees to create this unique line of consumer products, including FABNY, The Foundery, Franco Manufacturing and Random House Children’s Books.

FlyBlocks Launches a 4 in 1 Build N’ Fly Drone Kit

flyblockspicFlyBlocks launched a 4 in 1 Build N’ Fly Drone on its website. This new do-it-yourself kit is an educational STEM toy that can be built, flown, crashed, and rebuilt.

Drone enthusiasts and first-time flyers can create four different models from the 72 included components. The 4 in 1 Build N’ Fly Drone Kit has durable pieces to withstand flight tests for users to crash and repeat.

NASCAR Signs Multi-Year Deal with Team Beans

NASCAR Team Properties signed a multi-year deal with Team Beans for toys, bobble heads, plush, and cold weather accessories.

The first of the toy items is Brxlz, building blocks that lets kids create depictions of drivers, their cars, and numbers. Brxlz are now available at various retailers, including Fanatics trackside and online, and the other itms will roll out through the rest of the year.

In addition to the multi-year license agreement with NASCAR Team Properties, Team Beans’ portfolio also includes all major sporting leagues.

Lightseekers Now Available at Toys “R” Us

Mari Starter PackToys “R” Us is the first brick-and-mortar retailer to sell TOMY International‘s Lightseekers action figures, trading cards, accessories, and more.

Lightseekers is an action adventure role-playing game from PlayFusion that integrates video games, smart action figures, artificial intelligence, augmented reality, trading cards, and more. TOMY is the master toy licensee for the line and is manufacturing, distributing, and marketing all of the toys. [Read more...]

Ganz Introduces Scrumchums


Ganz launches Scrumchums, mini collectible plush for kids to mix, match, and collect food characters.

Series One features six unboxed characters and 18 different hidden characters. There will also be blind bag containers shaped in a lunch bag with one of the 18 common, rare, or ultra-rate Scrumchums available. Each character, with names such as Crackle Egg, Stax Pancakes, and Bessie Milk, will have a bio.

Scrumchums will be on display at AmericasMart and will begin shipping this fall.