Sweet Suite 2016

Avatar: The Last Airbender, Serenity Coloring Books to Debut in October

unnamed-1Dark Horse has created an adult coloring book program to launch on October 5. The series will debut with the coloring books, Avatar: The Last Airbender and Serenity. Each adult coloring book features 45 pages of original artwork created specifically to be colored in on thick, heavyweight 10- by 10-inch pages. The coloring book is filled with original black-and-white illustrations by artist Jed Henry and produced in collaboration with creators Michael Dante DiMartino and Bryan Konietzko.

MasterPieces Introduces Licensed Sports Baby and Child Line

unnamedMasterPieces Puzzle Co. plans to introduce a full line of new baby, infant, and child wooden rattles and push-pull products featuring sports teams from the National Football League, National Hockey League, Major League Baseball, and National Collegiate Athletic Association in July. The new MasterPieces Baby Rattles and Baby Push & Pull Toys are made of real, all-natural wood with non-toxic colors and finishes, and are completely BPA-, phthalates-, and formaldehyde-free.

AGE Relaunches Madballs

MadballsAmerican Greetings Entertainment (AGE) and master toy partner Just Play have entered into a co-production and joint venture partnership to relaunch a new series of 1980s brand Madballs.

New Madballs animated shorts are currently in production and are set to launch this fall to support a consumer products program already underway with new and digital licensee commitments. Starting next spring, Just Play will launch a variety of products, including classic and mini-collectible Madballs, and expand with play sets and accessories at retailers worldwide.  [Read more...]

MasterPieces Puts Together Team of Sports Licenses for Major League Entry to Baby-Child Market

MasterPieces toyMasterPieces Puzzle Company plans to introduce a full line of new baby, infant, and child all-natural wooden rattles and push-pull products featuring sports teams from the NFL, NHL, MLB, and NCAA in July. The new MasterPieces Baby Rattles and Baby Push & Pull Toys are made of real, all-natural wood with non-toxic colors and finishes, and are completely BPA, phthalates, and formaldehyde free. [Read more...]

Edge Brands’ New Licensing Deal Brings Shopkins to the Pool

EDGE BRAND logoEdge Brands Ltd. entered a licensing deal with Moose Toys to create a line of swim products based on Shopkins. The company will introduce eight new products featuring Shopkins characters, including swim goggles, diving rings, dive discs, splash balls, and dive sticks. Debuting next spring, these new products will be targeted towards ages six and up. [Read more...]

Hasbro, Blackflip Studios, and Space Ape Games Launch Transformers: Earth War

Hasbro Inc., Backflip Studios, and Space Ape Games released Transformers: Earth Wars a real-time combat strategy mobile game featuring iconic characters from the Transformers universe. The game pairs authentic Transformers storytelling with fast-paced gameplay, 3-D animation, and multiple characters with diverse abilities.

Inspired by Hasbro’s Transformers Generations Prime Wars trilogy, Transformers: Earth Wars players must choose to fight with Optimus Prime and the Autobots or Megatron and the Decepticons in a battle to decide the fate of planet Earth.

The game also features storytellers and voice actors from the Transformers franchise, including dialogue by Simon Furman; voice acting by Peter Cullen, the original voice of Optimus Prime; and Frank Welker, the original voice of Megatron.

The game is available for free download on iOS and Android devices worldwide, except in China and Japan.

Warner Bros. Interactive Entertainment, TT Games, and The Lego Group Expand Lego Dimensions

ExpansionPack_NA_HarryPotterTeamPackWarner Bros. Interactive Entertainment, TT Games, and The Lego Group will expand the Lego Dimensions with more blockbuster franchises, such as Harry Potter, The Powerpuff Girls, and Ghostbusters. The new expansion packs increase the complete selection to 30 entertainment brands, allowing players to mix and match characters and universes. [Read more...]

eOne Grows Peppa Pig Brand in U.S. with Key Partner Renewals Led by Jazwares

PeppaPigCardinalEntertainment One (eOne) is expanding the U.S. consumer products program for its global preschool brand Peppa Pig with a broader assortment of merchandise to meet consumer demand. Contracts were renewed for major North American partners, led by master toy licensee Jazwares.

In addition to its toy lineup, Jazwares is extending its toy line to include a range of children’s electronics, such as headphones, walkie talkies, a sing-along radio, digital alarm clocks, and more. in key categories, including Scholastic for publishing. [Read more...]

PlayKids Partners with Sesame Workshop to Showcase Sesame Street on PlayKids’ Platform

sesame streetPlayKids has partnered with Sesame Workshop to bring Sesame Street content to kids and families on the PlayKids platform. Segments and music videos are available in the PlayKids app, while the e-books are in the Stories app. Availability of content varies by country. [Read more...]

Tokidoki Signs Aurora for Plush Collection

Aurora World partnered with tokidoki to create a line of plush with the distinctive tokidoki look. Aurora joins other licensees to launch a tokidoki plush universe at department and specialty stores next year.