The toy lines reflect the characters’ emotional appeal and lets kids recreate Masha’s adventures at home. Available now at Liverpool in Mexico, the Spin Master line includes Masha and the Bear Figures, Snap ’n Fashion Masha 6-inch Doll, Bear House Carry Case, Animal Plush, 2 Sided Masha Plush, and 14-inch Plush Bear. The Simba line features Masha and the Bear Doll, Masha with Tricycle, and Medium Masha Doll.
TOMY unveiled its 2017 lineup of parent essentials and infant and toddler toys across its Lamaze, Boon, The First Years, JJ Cole, and John Deere brands.
Highlights include Lamaze toys, which encourage babies to grow and develop through features that promote together time between parents and babies, but also activities that encourage babies to explore and learn independently. The Lamaze Clip & Go line will include Waddling Wade, Phillip the Pelican, and Flipping Felipe; new items in the Early Learning line include Stacking Starseeker and Repeat Petey; and there will be new titles in the Lamaze Soft Books line.
Additions to the John Deere line include Infant Wrist Rattles; Big Scoop Tractor and Dump Truck Set, a sandbox toy; items based on the friendly-faced character Johnny Tractor, including Push ’n Roll Johnny, RC Johnny, Learn ‘n Pop Johnny, and Build-a-Johnny; and realistic role-play sets Deluxe Talking Toolbelt, Farm Pond Fish Adventure, and Lawn & Garden Set.
JJ Cole expands its Bundleme category next year with new colors and styles; The First Years adds new categories to its lineup, including the redesigned Breastflow, stackable sippy cups, and travel accessories; and Boon brings a new health and grooming kit.
Kids Preferred introduced Bioserie Toys, a collection produced exclusively with natural and plant-based renewable resources. The line was designed by parents to get rid of the harmful chemicals in toys.
Bioserie’s use of bioplastics technology offers less greenhouse gas emissions in the value chain and the prevention of the use of harmful substances such as BPA, PVC, Phthalates, Styrenes, and heavy metals. Developed from durable and renewable plant-based plastic, each toy features textures, colors, and sounds. The collection includes a 2-in-1 Stacker, Star Teether, Round Rattle, Dumbbell Rattle, and Sorter & Stacker.
PlayFusion Ltd., an independent game, technology, and robotics company founded by the leadership formerly behind the MMORPG RuneScape, launched Lightseekers on Kickstarter. The game is a fusion of fantasy and reality powered by PlayFusion’s proprietary technology platform that integrates video games, smart action figures with artificial intelligence, augmented reality, interactive trading cards, and more. [Read more...]
Lego Systems unveiled its first six building sets inspired by the DC Super Hero Girls franchise. Featuring a roster of renowned female DC Super Heroes and Super Villains, the building sets allow kids to recreate the property’s action-packed, high school based storyline.
To leverage the momentum of the franchise this holiday gifting season, the company is advancing availability of three of the six new building sets to hit shelves on Nov. 27, only in the U.S., Canada and Mexico, with the remaining three becoming available during the originally scheduled global launch in January. Additional mission-based building sets will launch globally next August. [Read more...]
Monster High and Born this Way Foundation today revealed Zomby Gaga, a doll inspired by Lady Gaga. The doll will be available for pre-order starting Oct. 17 at select retailers. Led by six-time Grammy and 2016 Golden Globe winner Lady Gaga and her mother Cynthia Germanotta, Born This Way Foundation was founded in 2012 to support the wellness of young people and empower them to create a kinder and braver world.
The doll was designed by Lady Gaga’s sister Natali Germanotta and inspired by one of her iconic looks created by Zombie Boy in her “Born This Way” music video.
With a shared vision for a positive and bright future for young people, Born This Way Foundation and Monster High joined forces last October to inspire empowerment and acceptance. Zomby Gaga is the latest project of the partnership and newest Monster High character to be welcomed to the school. The doll launch coincides with a donation to Born This Way Foundation to continue to further this joint mission.
Mattel will launch a new Kuu Kuu Harajuku fashion doll line next spring. Stefani’s new animated series Kuu Kuu Harajuku premieres weeknights at 4 p.m. ET.