Toy Fair 2017


C2C Studios

WBIE, TT Games, The Lego Group to Launch Lego Worlds

legoworldsWarner Bros. Interactive Entertainment (WBIE), TT Games, and The Lego Group will launch Lego Worlds on Feb. 21 for PlayStation4, Xbox One, and STEAM. The game is a galaxy of imaginative words made entirely of digital LEGO bricks where players can explore, discover, and create together. [Read more...]

TILT Launches SpinTales at Toys “R” Us

TiltSpinTalesTILT launched two SpinTales products online at Toysrus.com, the SpinTales Enchanted Duvet and Jungle Rug. Kids can use the free app designed for these products to create immersive augmented reality experiences with the products, which blur the boundaries between the physical and digital worlds. [Read more...]

Jakks Pacific Gets License for BOO—The World’s Cutest Dog for Pet Products

JakksBooJakks Pacific has been granted the rights to manufacture and market a line of pet products inspired by the BOO—The World’s Cutest Dog brand.

The Pets division of Jakks is planning a line of BOO-branded dog toys featuring BOO’s likeness and specially designed for small dogs, as well as dog apparel, dog beds, and dog blankets. [Read more...]

Gemma Stone Shoppie Launches with Fan Contest

GemmaStoneTo celebrate “Colorful Friday” and the launch of the new Special Edition Gemma Stone Shoppie Doll, Moose Toys is launching the “Make the World Sparkle and Shine” fan contest.

To enter the contest starting on Nov. 25, fans must submit 4 to 6 sentences describing how they add “sparkle” to their world by helping out their friends or their community. Entries must be sent by mail and include a photo, along with an official entry form including parent or guardian permission. The grand prize winner will receive a $10,000 scholarship and 10 first-prize winners will win a Special Edition Gemma Stone Shoppie Doll. [Read more...]

LEGO Dimensions Adds New Expansion Packs

LEGODimensionsExpansionWarner Bros. Interactive Entertainment announced the release of six expansion packs for LEGO Dimensions, led by the Sonic The Hedgehog Level Pack and the Fantastic Beasts and Where to Find Them Story Pack. [Read more...]

GBI Launches SpacePOP Line Exclusively at Toys “R” Us

SpacePOPGenius Brands International (GBI) will launch its new, music-driven tween brand SpacePOP at mass retail exclusively at select Toys “R” Us stores nationwide and online at www.toysrus.com next month. [Read more...]

Ink & Salt, Care Bears Partner for American Sign Language Learning App

CareBearsappInk & Salt partnered with American Greetings to design an app for kids to learn American Sign Language (ASL) with themes that incorporate the Care Bears. ASL with Care Bears helps children learn sign language and chat with deaf friends. The app makes learning a visual language fun through sayings and phrases, and includes more than 400 signs and phrases; 10 bundles categorized by themes; classic Care Bears sayings translated to ASL; slow motion replay options; easy video controls by touch gestures; the ASL alphabet chart in app; and more. [Read more...]

Tilt Launches Online Sales Campaign and E-Commerce Website

TiltSpinTalesTilt’s SpinTales app and website are now live for consumers to purchase in time for the holiday season. [Read more...]

Shibajuku Girls to Make U.S. Debut

ShibajukuGirlsAustralian toy distributor Hunter Products will enter the U.S. market with the launch of Shibajuku Girls, a doll line inspired by Japanese culture. The dolls will be available exclusively at Toys “R” Us stores nationwide and online at www.toysrus.com beginning in December.

Each doll has its own personality and is styled with eclectic hair colors, on-trend outfits, and four quirky hair accessories. The series one collection features five dolls, including Shizuka, Suki, Namika, Koe, and Yoko.

The dolls stand 13 inches tall and have a fully poseable body. Their glass eyes are surrounded by real full and luscious eye lashes. Additional Shibajuku Girls will be joining the collection next spring.

eOne Unveils First Partners Signed to PJ Masks UK Licensing Program

PJMasksEntertainment One (eOne) announces its first raft of UK licensing partners for its preschool animated TV series, PJ Masks. [Read more...]