Dark Horse has created an adult coloring book program to launch on October 5. The series will debut with the coloring books, Avatar: The Last Airbender and Serenity. Each adult coloring book features 45 pages of original artwork created specifically to be colored in on thick, heavyweight 10- by 10-inch pages. The coloring book is filled with original black-and-white illustrations by artist Jed Henry and produced in collaboration with creators Michael Dante DiMartino and Bryan Konietzko.
MasterPieces Puzzle Co. plans to introduce a full line of new baby, infant, and child wooden rattles and push-pull products featuring sports teams from the National Football League, National Hockey League, Major League Baseball, and National Collegiate Athletic Association in July. The new MasterPieces Baby Rattles and Baby Push & Pull Toys are made of real, all-natural wood with non-toxic colors and finishes, and are completely BPA-, phthalates-, and formaldehyde-free.
New Madballs animated shorts are currently in production and are set to launch this fall to support a consumer products program already underway with new and digital licensee commitments. Starting next spring, Just Play will launch a variety of products, including classic and mini-collectible Madballs, and expand with play sets and accessories at retailers worldwide. [Read more...]
MasterPieces Puzzle Company plans to introduce a full line of new baby, infant, and child all-natural wooden rattles and push-pull products featuring sports teams from the NFL, NHL, MLB, and NCAA in July. The new MasterPieces Baby Rattles and Baby Push & Pull Toys are made of real, all-natural wood with non-toxic colors and finishes, and are completely BPA, phthalates, and formaldehyde free. [Read more...]
Edge Brands Ltd. entered a licensing deal with Moose Toys to create a line of swim products based on Shopkins. The company will introduce eight new products featuring Shopkins characters, including swim goggles, diving rings, dive discs, splash balls, and dive sticks. Debuting next spring, these new products will be targeted towards ages six and up. [Read more...]
Hasbro Inc., Backflip Studios, and Space Ape Games released Transformers: Earth Wars a real-time combat strategy mobile game featuring iconic characters from the Transformers universe. The game pairs authentic Transformers storytelling with fast-paced gameplay, 3-D animation, and multiple characters with diverse abilities.
Inspired by Hasbro’s Transformers Generations Prime Wars trilogy, Transformers: Earth Wars players must choose to fight with Optimus Prime and the Autobots or Megatron and the Decepticons in a battle to decide the fate of planet Earth.
The game also features storytellers and voice actors from the Transformers franchise, including dialogue by Simon Furman; voice acting by Peter Cullen, the original voice of Optimus Prime; and Frank Welker, the original voice of Megatron.
The game is available for free download on iOS and Android devices worldwide, except in China and Japan.
Entertainment One (eOne) is expanding the U.S. consumer products program for its global preschool brand Peppa Pig with a broader assortment of merchandise to meet consumer demand. Contracts were renewed for major North American partners, led by master toy licensee Jazwares.
In addition to its toy lineup, Jazwares is extending its toy line to include a range of children’s electronics, such as headphones, walkie talkies, a sing-along radio, digital alarm clocks, and more. in key categories, including Scholastic for publishing. [Read more...]