China Toy Fair


Diamond Select Toys, Popcap to Launch Plants vs. Zombies: Garden Warfare Toys

ZombiesGroup1Next month, Diamond Select Toys will launch toys inspired by the Plants vs. Zombies: Garden Warfare game. Each “bloom and doom” action figure two-pack will include one plant and one zombie, both based on designs from the video game. The assortment includes Gatling Pea with Scientist Zombie, Camo Cactus with Foot Soldier Zombie, Chomper with Engineer Zombie, and Shadow Flower with All-Star Zombie. Two box sets of Minimates mini-figures will also be available in early September. The toys will be available at comic shops, specialty stores, and Toys “R” Us.

In addition, Plants vs. Zombies: Garden Warfare is coming to the PlayStation 4 console, and is already available for the Xbox One and PC platforms. The game is a traditional online shooter blended with the humor of Plants vs. Zombies.

Disney Interactive to Launch Disney-Themed Toy Box Starter Pack

Merida and StitchDisney Interactive will launch a special Disney-themed Toy Box Starter Pack this November. The Disney Infinity: Toy Box Starter Pack (2.0 Edition) gives Disney fans the chance to experience the Toy Box 2.0 mode, set in the world of Disney, and is compatible with the game’s Marvel Play Sets.

Players can create unique stories featuring Starter Pack characters Merida and Stitch, utilize newly announced Disney and Marvel characters, as well as bring all of their existing characters from Disney Infinity into the Toy Box 2.0 mode. The Toy Box Starter Pack is compatible with all Disney Infinity content, including Marvel Play Sets, figures, and Power Discs. Fans can also unlock Disney-themed content and purchase additional figures and Play Sets separately. [Read more...]

LeapFrog Introduces New Learning Friends Preschool Brand Featuring Fun Animals

Jan27.LeapFrogLeapFrog Enterprises Inc. has debuted the Learning Friends brand, an all-new collection of friendly characters for children ages 2 to 5. The collection features 11 fun animal school friends, which help children prepare for their first days of school through pretend play and fun dialogue.

Learning Friends products include the Play & Discover School Set, Adventure Bus, the Hippo & Panda Figure Set and Board Book, and the Owl and Parrot Figure Set and Board Book, as well as two free animated short adventures and four Learning Friends apps available for download. [Read more...]

Smallest Skylanders Make Big Debut with Skylanders Minis

SkylandersMinis.SpryFans attending the recent Gamescom 2014 in Cologne, Germany, got a hands-on opportunity to play Skylanders Trap Team with cute, pocket-sized characters called Skylanders Minis. The new line of 16 characters, from Activision Publishing Inc., is playable with upgrades and abilities just like any other Skylanders, including the ability to trap villains.

The figures are roughly one-third the size of regular Skylanders playable with Skylanders Trap Team. The Skylanders Minis available for play at the Gamescom booth were Spry, Mini Jini, Drobit, Trigger Snappy, and Hijinx.

Skylanders Minis will be sold in two-packs and will be available at Wal-Mart.

VTech Extends Go! Go! Smart Wheels Line with Go! Go! Smart Animals

gogoanimalsVTech‘s Go! Go! Smart Animals, a new extension to the acclaimed Go! Go! Smart Wheels line, are now available online and at retailer nationwide. Go! Go! Smart Animals offers animal-themed play sets that let kids explore the natural wonders of a zoo, travel through a forest, and explore a tree house with colorful animal friends.

Similar to the Go! Go! Smart Wheels line, Go! Go! Smart Animals feature playsets with SmartPoint locations that can be recognized by every SmartPoint vehicle and animal in the line. As a vehicle or animal is rolled over a playset’s various SmartPoints, it will flash and play greetings, fun sounds, short tunes, and sing-along songs.

The playsets also feature colorful tracks that can be reconfigured or connected to other Go! Go! Smart Animals or Go! Go! Smart Wheels playsets, each sold separately.

Disney Infinity 2.0 to Include Full Set of Toy Box 2.0 Features

DisneyInfinityA host of new Toy Box features will debut in the new Disney Infinity (2.0 Edition) from Disney Interactive, which hits retail stores next month. The new Disney Infinity Toy Box 2.0 Edition will have Toy Box tools for world creators and builders. For creators, there will be tools that can be placed into a world in real-time, and a themed arrangement will build that world within minutes; while for builders, there will be non-player characters that can be dropped into Toy Boxes to build out detailed worlds.

There will also be new templates—including battle arenas, race tracks, and more—that players can use and customize using items saved to their personal Toy Boxes, and other customizable features.

In addition, more toys have been added to the Toy Box to allow for more detailed games with beginnings, endings, winners, and losers. A news feed will also be featured on the main menu, giving players access to more storage, and allowing them to like and store user-generated toy boxes.

AG Properties and Just Play Launch New Care Bears Toy Line

JustPlay.CareBearsA new partnership between AG Properties (AGP) and Just Play will bring an all-new Care Bears toy line to major retail outlets this fall. The Just Play toy line will feature plush, as well as an assortment of Care Bears figures and play sets that will give children the chance to create special connections and enjoy make-believe adventures.

Arriving at U.S. retailers nationwide in September, the line will feature Cheer Bear, Funshine Bear, Share Bear, Harmony Bear, Tenderheart Bear, and Grumpy Bear, all of which help teach kids about emotions, empathy and caring. The Just Play toys extend an expansive Care Bears consumer reach across multiple categories.

Om Nom Toys in New Zeptolab and McDonald’s Happy Meal Promotion

OmNom.FruitSkewerZeptolab is teaming with McDonald’s on a new multi-market Happy Meal promotion for its popular mobile game brand, Cut the Rope. The deal was brokered by Zeptolab’s master licensing agent in Europe, ITV Studios Global Entertainment (ITVS GE).

Through October, the promotion will run in 37 markets across Europe and will offer a new and exclusive app, Cut the Rope: Hungry for Fruit, which is available on McDonald’s Happy Studio on the iOS and Android platforms. The goal of the game is to get the candy-eating monster, Om Nom, a steady diet of fruit by popping floating bubbles that contain the fruit or Om Nom himself. During the promotion, every Happy Meal purchase will come with one of eight Om Nom fruit-themed toys.

Store window takeovers, fruit sampling, fun fruit recipe cards, and premium demos are among the activations that will support the new Cut the Rope game for the duration of the promotion.

Collins to Publish The Little Book of Bananagrams with Foreword by Dame Judi Dench

Bananagrams LondonThis fall will see the release of The Collins Little Book of Bananagrams, which contains hints, winning strategies, and insider secrets for fans of the word game. Deej Johnson, the Bananagrams brand’s creative consultant, and word-game champion Mark Nyman wrote the book. It includes two ways to turn titles that save vital seconds when someone shouts, “Peel!”; things that a player must do in their first move; and more. Dame Judi Dench, a Bananagrams fan, provides a foreword.

The book, which will be available globally in October from Collins, also offers general word game advice, such as 135 proper nouns that can be played in any word game.

Toys “R” Us to Carry Exclusive Sin City Movie Action Figures

sin city 2. jpgSin City: A Dame to Kill For is headed to theaters, and the first assortment of Sin City Select action figures, from Diamond Select Toys and based on the original 2005 feature film, Sin City, is in stores now.

Captured in the film’s trademark black-and-white, main characters Marv, Hartigan, and Nancy each feature multiple points of articulation, multiple accessories, and a detailed diorama base. In addition, Marv and Hartigan are now a pair of full-color action figures in Toys “R” Us stores. Packaged in more streamlined packaging, with smaller street bases, Marv and Hartigan each include unique accessories and the same high level of articulation.