American Girl Introduces 2017 Girl of the Year

AmericanGirloftheYearAmerican Girl debuted Gabriela McBride, the company’s new 2017 Girl of the Year. Gabriela uses the power of poetry to help her break down barriers and overcome a personal challenge with stuttering.

The 18-inch Gabriela doll features dark-brown hair and brown eyes, an exclusive outfit that reflects her creative side, and a book chronicling her story. She also comes with several performance-inspired outfits and accessories, including a dance barre, rehearsal and dance outfits, plus pretend headphones and a microphone. Additional Gabriela products and books will be available starting in the spring, and—for the first time—the new Girl of the Year collection will be available for more than a full 12 months. [Read more...]

Lego Introduces Lego Boost at CES

LegoBoostThe Lego Group unveiled Lego Boost, a building and coding set that lets kids add sound, personality, and movement to their creations, at the Consumer Electronics Show (CES) in Las Vegas. Lego Boost will be available in August. [Read more...]

Rovio Entertainment Introduces Angry Birds Blast

AngryBirdsBlastRovio Entertainment launched Angry Birds Blast, a new game for mobile devices where players burst balloons as they move through different levels. Each player begins with 2050 gold coins, which allows them to navigate through more than 270 levels. [Read more...]

Moose Toys, eKids Partner for Shopkins Youth Electronics Line

ShopkinsLogoMoose Toys partnered with KIDdesignseKids brand for a Shopkins electronics line, which will be available this year. The collection includes volume-limiting headphones, karaoke machines, walkie-talkies, sing-along microphones, and a purse-shaped boom box. [Read more...]

Hasbro Chooses Winner in Second Indiegogo Crowdfunding Gaming Challenge

The Plot Thickens Game HasbroWith more than 600 entries submitted, the winner of the Hasbro Gaming Lab Spring 2016 Next Great Game Challenge is “The Plot Thickens.” The game is a collaborative storytelling card game by Brigette Indelicato, Mike Callahan, and Thomas Rochelle of Philadelphia, Penn. The second crowdfunding gaming challenge with Indiegogo launched earlier this year with an added layer of competition by opening submissions, for the first time, beyond the U.S. [Read more...]

WBIE Launches Pre-Orders for Lego Worlds

LEGOWorlds_BrickLego Worldsdeveloped by TT Games and published by Warner Bros. Interactive Entertainment is now available for pre-order in both physical and digital formats for PlayStation 4 and Xbox One. A special Lego Agents DLC pack, featuring new characters, vehicles, weapons and more from the Agents range of play materials, will be available exclusively on PlayStation 4 for a limited time. [Read more...]

Make It Real Launches Brand to Inspire and Empower Tweens

MakeItRealLogo

Make It Real is launching a brand of creative products for kids ages 8 to 12. Every product sold will come with a content experience that gives young women a window into the real world of design and creativity. [Read more...]

Toy State, DRL Announce Multi-year, Racing Toy Drone Partnership

ToyStateDRLToy State and the Drone Racing League (DRL) entered a three-year licensing deal for the first and only co-branded racing toy from Toy State’s upcoming drone line, Nikko Air. [Read more...]

Scholastic to Publish Picture Book by R.L. Stine and Marc Brown

MaryMcScaryScholastic acquired world rights to a picture book by Goosebumps author R.L. Stine and illustrator Marc Brown. Orchard Books will publish Mary McScary—Stine and Brown’s second picture book collaboration—in September.

WBIE, TT Games, The Lego Group to Launch Lego Worlds

legoworldsWarner Bros. Interactive Entertainment (WBIE), TT Games, and The Lego Group will launch Lego Worlds on Feb. 21 for PlayStation4, Xbox One, and STEAM. The game is a galaxy of imaginative words made entirely of digital LEGO bricks where players can explore, discover, and create together. [Read more...]