K’NEX Reintroduces Kid K’NEX Building Line

KNEX_KidKnexK’NEX brought back its Kid K’NEX building set line for kids ages 3 and up. The line is designed to get kids’ imaginations active with colorful, kid-friendly, made-in-the-USA rods, connectors, and blocks. Each set comes with building ideas or kids can come up with their own designs. The sets also aid with growing key developmental abilities such as fine motor skills, hand-eye coordination, and dexterity.

The 2017 product line includes Blinkin’ Buddies, Stretchin’ Friends, Flyin’ Pals, Zoo Friends, Zoomin’ Rides, Ocean Buddies, Oodles of Pals, and Budding Builders.

Jay@Play Launches New Toy Line at Toys “R” Us

LineUpwGirl_blogJay@Play will launch its new Playbrites Magical Fun Faces line, available at Toys “R” Us stores nationwide and online this September.

Playbrites are a line of characters that light up to turn any ceiling into a magical light show. Kids can add different accessories to each character, such as eyes, ears, noses, and mouths. All nine accessories store safely into the Playbrite and have a carry handle for easy cleanup and transportation. Playbrites Magical Fun Faces come in six colors and characters to collect, including Bunny, Kitty, Puppy, Dino Dragon, Shark, and Unicorn.

Warner Bros. Interactive Entertainment, TT Games, The Lego Group Launch Lego Worlds for Nintendo Switch

LEGOWorldsLEGO Worlds—a galaxy of imaginative worlds made of digital LEGO bricks where players can explore, discover and create together—is now available for Nintendo Switch. The physical version includes two bonus packs of premium DLC: the Classic Space and the upcoming Monsters. The digital version includes the base game with the DLC available for sale separately on the eShop. Both premium DLC packs will be available on all other platforms. [Read more...]

Epoch Everlasting Play Introduces Whipple Craft Creations

WhippleEpoch Everlasting Play LLC introduced a new line of children’s arts and craft toys, Whipple Craft Creations. This craft toy collectible features special clay cream and icing pens that lets kids design and decorate more than 50 collectibles, including heart-shaped pastries, macaroons, creamy donuts, and cookies.

Designed for kids ages 7 and up, Whipple’s line of products launches with eight complete sets and three refill sets, and will roll out to retailers nationwide in September.

ZURU Launches Hamsters in a House Series 2

HIAH_S2Series 2 of ZURU‘s Hamsters in a House is now available at Target, Toys “R” Us, and other retailers. The series’ “Food Frenzy” collection features a new range of miniature toy hamsters and detailed food-themed play sets and accessories.

The Series 2 launch is supported by a full scale TV campaign, influencer unboxings on YouTube, in-store social media “spotters,” and online video. There will also be promotions running through the fall, including an ice cream-themed giveaway and new animations.

The new assortment includes 11 motorized two-inch-sized hamsters, a deluxe playset, a neon-colored mini play set, and small Hamster and accessory packs. The full line includes the Ham’s Burger Diner Playset, the Little Hamster Playset, Hamster & Accessory Packs, and Single Accessory Packs.

TOMY International Debuts Pokémon Petite Pals Line

PetitPalsTOMY International, master toy licensee and distributor for Pokémon, debuted its all-new Petite Pals line. The new assortment features stylized Pokémon figures with thematic accessories and lifestyle play sets.

The line includes Petite Pals Figure Packs, the Garden Adventure Playset, the House Party Playset, and the Escape in the Forest Playset. Petite Pals is available now at Toys “R” Us and will roll out to Target, Amazon, Barnes & Noble, and specialty retail in October.

Jazwares’ Miffy Toy Line Expands at Walmart

MiffyWalmartWamart will roll out additional Miffy toys, from Jazwares, later this month. The toys debuted in July and are based on the Nick Jr. show, Miffy’s Adventures: Big and Small.

Additional products include Miffy’s House playset, which comes with Miffy and Melanie figures and more than 11 accessories; Miffy large plush with sounds, a soft and huggable Miffy for kids to play with and take along daily adventures; and more than six styles of Miffy figures.

Toys released earlier this summer include Miffy 3-inch Family Multipack, Miffy Little Red Place, Miffy Little Blue Car, and a 6-inch Miffy, Melanie, and Snuffy plush.

Hasbro, TripAdvisor Partner to Add Vacations to The Game of Life

LifeHasbro Inc. teamed up with TripAdvisor to add vacations to The Game of Life game. For the first time in the board game’s 60-year history, players will be encouraged to choose their dream destinations with vacation cards inspired by some of TripAdvisor’s top-ranked family destinations and activities. [Read more...]

American Girl Releases Newest BeForever Character


American Girl released its newest BeForever character, Nanea Mitchell. Nanea is a Hawaiian girl growing up on the island of Oahu during the Pearl War Era.

The Nanea collection features an 18-inch doll with an all-new face mold, hazel eyes, dark brown hair, and several 1940s-era Hawaiian-inspired doll outfits and Nanea-inspired apparel for girls. To help ensure the historical accuracy and cultural authenticity of Nanea’s story and products, American Girl worked closely with an advisory board who provided their expertise in Hawaiian culture, language, and history.

In addition to the collection, the Nanea book series details the character’s love for her family, dancing the hula, fishing with her father, and playing with her dog.

From now until the end of 2017, American Girl will be collecting donations for the American Red Cross Service to the Armed Forces (SAF) program to help provide comfort and care to the members of the military, veterans, and their families. The company will match every dollar donation made at americangirl.com or at any American Girl store in the U.S. up to a maximum total donation of $75,000. American Girl is also giving $575,000 worth of its signature 18-inch dolls to the American Red Cross.

To engage girls in Nanea’s world and her inspirational message, American Girl is also introducing Nanea themed sweepstakes, retail events and online play. The Nanea doll is now available in stores and online nationwide.


The Powerpuff Girls Save the Day in Latest LEGO Dimensions Trailer

powerpuffgirls_legodimensions_blogThe Powerpuff Girls save the day in the latest LEGO Dimensions trailer, which features Blossom, Bubbles, and Buttercup lending their powers for the upcoming Team Packs and Fun Packs. [Read more...]