Mattel to Debut Thomas & Friends Super Station

image001Mattel is debuting the Thomas & Friends Super Station at the North American International Toy Fair in New York City. The Super Station includes 35 feet of track that make up 10 different locations from the Island of Sodor, such as Tidmouth Sheds, Brendam Docks, Knapford Station, Search & Rescue Center, and more, and works with all scales of Thomas engines.

The tracks can also be reconfigured as four different racetracks to fit multiple play spaces. There is room for more than 100 different locomotives, so kids can use all of their engines in one station. Three engines are included—Cranky, Harold, and Owen—in three different scales.

USAopoly Gets License for Codenames, to Release Disney and Marvel Versions this Fall

USAopolyCodenamesUSAopoly entered an exclusive global licensing agreement with Czech Games Edition for the Codename franchise. USAopoly will design and publish licensed versions of the tabletop game.  [Read more...]

MPA Sales Relaunches Hearts for Hearts Girls Under License from Playmates Toys

Screen Shot 2017-02-16 at 8.46.28 AMUnder a licensing agreement with Playmates Toys, MPA Sales relaunched the Hearts for Hearts Girls doll line. Each doll in the line has her own story inspired by real girls who overcame challenges from their respective regions.

This spring, MPA will debut Aya from Syria, Tipi from Laos, and Lauryce from New Orleans, who will join last fall’s release of Dell from the U.S., Rahel from Ethiopia, Consuelo from Mexico, and Nahji from India. Each doll comes with a mini-book, a friendship bracelet for kids to wear, and digital content. A mobile game app will debut this fall.

Hearts for Hearts Girls continues its relationship with World Vision by donating a dollar for each doll purchased to support their programs in the dolls’ represented regions.

Kidz Toyz Launches Mini Mojis

PrintKidz Toyz Inc. will release a Mini Mojis line, featuring collectible expressible characters and play sets, which bring the world of emojis off screens. The first glimpse of the line, featuring Nooky Poo, Pucker Up, Farah Featherwings, Love-Lee, and Sara Beara, and more will be on display at the North American International Toy Fair at booth 1D105.

The release of the line plays on the popular emoji trend, with 92 percent of the world using emojis and more than 6 billion sent daily. From 2015 to 2016, emoji use increased by 800 percent.

The Mini Mojis collection includes more than 100 small figures, varying by category and level of rarity. The whole line features Mini Mojis blind bags, 6-packs, 12-packs, the Ferris Wheel and Roller Coaster set, and Treehouse Playground.

Make It Real Debuts Line of Disney Sketchbooks

Elena_MakeItRealBeginning this spring, Make It Real will manufacture and distribute a line of fashion design and watercolor sketchbooks made for kids ages 6 to 12. Each product comes with a full design style guide, dozens of sketch pages, stickers, stencils, instructions, and inspirations. The line will feature Mickey and Minnie, as well as characters from Disney’s Frozen, Elena of Avalor, and Descendants.

RedwoodVentures Launches an HD Video Camera on a Balloon


RedwoodVentures is introducing a hands-free HD video camera that mounts to a tethered, resuable Mylar balloon.

Users can fill the balloon with helium, adjust it to the desired height, and capture HD footage on a smartphone or tablet using the Aloft HD app. Aloft HD captures videos and stills in HD resolution through a 120 degree wide-angle lens.

Each package will come with two refillable Mylar balloons, an HD video camera, and a tethering system made from unbreakable braided microfiber.

Aloft HD will be available in September for $59.99 online and in stores at major retailers.

Douglas Introduces Sassy Pet Saks

Douglas_PinkPrincessSakDouglas Co. introduced four new Sassy Pet Saks with brushable hair for kids ages 3 and up. The new items include:

  • Golden Princess Sak features a pale pink print with kicky red boots with a spur, pink cowgirl hats, and pink star badges. The bag is corded in red with a thicker red trim at the top accented with classic brown cowgirl fringe. A cream colored pony is inside the 6-inch wide, double handled bag. The pony has a caramel brown, long silky tail and a long braided mane.

  • The Unicorn Princess Sak is a tote style bag with a shiny, white roped double handle. The print is pale pink with galloping white unicorns. It comes with a pink unicorn with a prominent gold horn and long white mane and tail.
  • The Pink Princess Sak is corded in a carnation pink velveteen fabric, and its roped double handles are matching pink. The top of the bag is trimmed in one inch sparkling white fringe all the way around. Inside the fully lined, 7-inch tote style bag is a gorgeous white pony with pink-infused hair.
  • Princess Mermaid Sak features watercolor mint green print boasts delicate floating mermaids and golden stars and bubbles. The tote style bag is trimmed in light mint velveteen with a scalloped lace trim on top. The bag comes with amermaid with long brushable hair with a gold crown.


Disguise, Mojang, and Microsoft Partner for Minecraft Costumes

DisguiseLogoDisguise Inc., the Halloween costume division of Jakks Pacific, secured a worldwide licensing agreement with Mojang and Microsoft to create children’s Halloween costumes, accessories, and everyday dress up based on Minecraft. Minecraft is a sandbox video game where players dig (mine) and build (craft) 3-D blocks within a large world of varying terrains and habitats to explore.

Pley Launches Disney-Themed Subscription Boxes

DisneyPleyPley partnered with Disney to launch mystery subscription boxes. The service sends families four to eight exclusive toys in a box. With zero-waste packaging, the box also transforms into a castle or boat. The introductory box is based on Beauty and the Beast and the upcoming Disney film.

Sakar Launches Line Based on The Lego Batman Movie

SakarLegoBatmanIn time for its 2017 release, Sakar International launched a new line of mobile cases and accessories featuring characters from The Lego Batman Movie, in partnership with Warner Bros. Consumer Products.

Sakar’s The Lego Barman Movie phone and tablet cases will feature Batman and other characters from the film. The whimsy cases are durable and strong, with MSRPs ranging from $14.99 to $24.99, and are available now.

The Lego Batman Movie is set to open in theaters tomorrow, Feb. 10, from Warner Bros. Pictures, Warner Animation Group, Lego System, and DC Entertainment.