Jakks Pacific Secures Worldwide Master Toy Agreement for The Smurfs

jakks_logoJakks Pacific Inc. has secured a licensing agreement with Lafig and Sony Pictures Consumer Products to produce toys and related products based on the Smurfs franchise, including the classic Smurfs brand and the upcoming Smurfs feature film premiering in August 2016. The worldwide master toy agreement includes the rights to produce figures, play sets, plush, and more.

Jakks Pacific’s new Smurfs toys will be available at retailers nationwide this fall.

New Super Mario amiibo Sets Gold Standard

NOVEL_ura_0613On March 20, Nintendo will launch the Super Mario amiibo—Gold Edition, a gold-colored Mario figure that arrives on the same day as the Mario Party 10 game for the Wii U console. The new gold-colored Mario is compatible with multiple games that support the amiibo line of figures.

Mario Party 10 features a new amiibo Party mode that players can only access by tapping their compatible amiibo figures on the Wii U GamePad controller to bring them into the game as customizable board pieces. Players can also save items to their amiibo and use them strategically.

At launch, the Super Mario amiibo—Gold Edition will be sold exclusively at 3,000 Wal-Mart stores in the U.S.

Jelly Jam and Kids Preferred to Launch The Moodsters Exclusively at Target

The MoodstersJelly Jam Entertainment has partnered with Kids Preferred to launch The Moodsters, a new line of toys and books designed to teach kids the fundamentals of feelings.

The Moodsters consist of five lovable detectives—Coz, Lolly, Snorf, Razzy, and Quigly—who come to the rescue whenever their friends, Zach and Zoey, have a feelings emergency. The stories and toys teach simple strategies to build social and emotional intelligence skills in young children. [Read more...]

Newest Assortment of The Walking Dead Minimates Coming to Toys “R” Us

TheWalkingDead,TRUfiguresThe fifth season of TV series The Walking Dead will be accompanied by new The Walking Dead Minimates, from Diamond Select Toys and arriving at Toys “R” Us stores nationwide and toysrus.com in March. The new assortment features characters from the “All Out War” story arc featured in issues No. 115 to 126 of The Walking Dead comic book series, in which Rick’s group teams up with other communities against the powerful Saviors group. [Read more...]

Nelvana to Create New TV Series and Drive Global Merchandising for Cepia’s Zhu Zhu Pets

ZhuZhuPets, JillyCorus Entertainment‘s Nelvana has entered a partnership with Cepia LLC to bring the Zhu Zhu Pets brand back to store shelves, with Nelvana Studio producing a new animated series based upon the property. Nelvana Enterprises will also oversee global merchandising of the brand in conjunction with the distribution of the new series. [Read more...]

Colorforms Launches New Disney, Marvel, and Disney•Pixar Play Sets

DisneyDocMcStuffinsColorformsColorforms Brand debuted an all-new line of Colorforms vinyl stick-on play sets at this year’s North American International Toy Fair. The initial launch, which hits shelves in the fall, includes such properties as Disney’s Frozen and Doc McStuffins; Disney•Pixar’s Cars; and Marvel’s The Avengers and Spider-Man. [Read more...]

Saban Brands Partners with Fisher-Price, Bendon for Mighty Morphin Power Rangers Products

Oct7.SabanSaban Brands and Fisher-Price have teamed up for a new line of Imaginext products, inspired by the Mighty Morphin Power Rangers. The line will feature a range of figures, villains, weapons, Zords, and a giant Megazord. The Megazord will feature multiple levels of play, eight points of articulation, a disc launcher, ranger elevator, command center, and villain jail. All of the products will be available exclusively at Toys “R” Us in May, followed by a global rollout to additional retailer later in the year.

In addition, Saban Brands has partnered with Bendon Inc. for a Power Rangers Dino Charge product line of premium coloring activity books, stickers, puzzles, and more. The products will launch this month across multiple retailers including Hobby Lobby, Rite Aid, and Dollar Tree.

Jazwares Debuts New Collection of Blueprints Paper Craft Featuring Teenage Mutant Ninja Turtles, Barbie, and More

jazwaresFollowing the successful introduction of Minecraft paper craft last year, Jazwares has expanded its popular Blueprints paper craft line. The new collections include kids’ favorite characters and scenes, including Teenage Mutant Ninja Turtles, Barbie, SpongeBob SquarePants, and more. [Read more...]

Cartoon Network Names Spin Master Global Toy Partner for The Powerpuff Girls

Powerpuff GirlsSpin Master Ltd. will serve as the global master toy partner for Cartoon Network’s The Powerpuff Girls, anchoring the licensing program for the global franchise launch in 2016. Spin Master will have rights to create a full line of products based on the brand, including plush; figures; play sets; dolls; role-play items; and select electronic, activity, remote-control toys, and novelty and impulse items. The product line will begin its global retail rollout in the fall of 2016. [Read more...]

Interactive My Friend Cayla Makes North American Debut at Toy Fair

Hair1-Taking-A-Walk3RMy Friend Cayla will soon be arriving at North American retailers. The 18-inch doll, from toy manufacturer Genesis, allows real-time, two-way conversations via speech recognition software that had only been available internationally. [Read more...]