China Toy Fair


LeapFrog Debuts the Latest Letter Factory Adventures Video, Counting on Lemonade

LeapFrog-logoLeapFrog Enterprises Inc. and Lionsgate have released LeapFrog Letter Factory Adventures: Counting on Lemonade, the second full-length learning program in the Letter Factory Adventures animated series. It features state of the art CGI animation with a new generation of the popular frog characters made famous in the original Letter Factory programs.

In addition to the four learning programs, LeapFrog’s new frogs will star in future products, including the new LeapFrog Learning Library game, Letter Factory Rainforest Adventures, and games in the Learning Library of the LeapTV educational active video game system.

LeapFrog Letter Factory Adventures: Counting on Lemonade is available for download from the LeapFrog App Center on DVD and Digital HD.

VTech’s InnoTab MAX, with Android Content, Is Available Now

InnoTabMAXVTech has introduced the InnoTab MAX children’s learning tablet, featuring a dual-core CPU and a high-resolution 7-inch multi-touch screen, and supported by VTech’s library of cartridges, software, and apps.

InnoTab MAX also features an enhanced second-generation version of Premium VTech Kid Connect, allowing children and parents to exchange voice and text messages, photos, drawings, and stickers in real time between the tablet and a smartphone. In addition, Premium VTech Kid Connect includes parent-controlled family group chat, a multi-player game that lets kids play with approved contacts on their Kid Connect list, a Family Bulletin, and more.

The tablet comes with 15 onboard apps, and kids will be able to choose one free Toca Boca app—either Toca Lab or Toca Pet Doctor, after registering their InnoTab MAX on the Learning Lodge—as well as two more additional free downloadable apps.

InnoTab MAX is an electronic learning aid that grows with a child from ages 3 to 9 and beyond, bridging the gap for parents considering a children’s learning tablet, but also looking for in-depth Android content. As a child grows, the protective cover can be removed for a more grown-up feel, while the progressive learning content adapts to a child’s age.

As part of the InnoTab line, the InnoTab MAX is designed to withstand physical wear and tear from kids.

VTech Go! Go! Smart Friends Line Available Exclusively at Toys “R” Us

VTech.GoGoSmartFriendsBusySoundsVTech has launched Go! Go! Smart Friends, available exclusively at Toys “R” Us stores nationwide and online at toysrus.com.

The Go! Go! Smart Friends line features colorful play sets and characters that infuse traditional role-play with modern technology. MagicPoint locations bring the characters and play sets to life with lights, sounds, and music.

The Go! Go! Smart Friends Busy Sounds Discovery Home is an interactive house featuring nine MagicPoint locations that encourage imaginative play and emphasize cause and effect relationships. Additionally, it includes VTech’s new MagicChat feature, which allows two figures to chat and sing songs together.

The Go! Go! Smart Friends Spin-Around Sounds Carnival features five MagicPoint locations and five play pieces that can be used together to encourage creative play. [Read more...]

Funrise Rounding Out Global Program for Madballs

MadballsMadballs, the bouncing balls from the 1980s with grotesque faces, protruding eyeballs, and zany names, are back in a new line from Funrise Toys. AG Properties, the intellectual property and outbound licensing division of American Greetings Corporation, announced the news.

The Funrise Madballs line will include plush and feature plush sports balls and soft accessories, including baseball bats and basketball hoops based on the brand’s satirical and gutter humor. Products are scheduled to hit retail in the fall of next year.

“We are thrilled to partner with Funrise on this new line for Madballs,” said Lindsay Martinez, vice president of licensing and business development for AG Properties.  “The addition of this plush sports ball program gives the franchise a unique position in the toy aisle and allows for a new generation of kids to experience the Madballs brand.”

Funrise’s plush toys will extend the property’s consumer products program, which includes comics with Lion Forge. Madballs were first introduced by AmToy, a subsidiary of American Greetings, in 1986.

Laser Pegs Announces New Peg Head Line of Building Kits, Animated Short Stories

LaserPegs.PegHeadsby Alexis Willey

Laser Pegs will be featured in a new line of Peg Head-themed building kits accompanied by animated short stories.

Peg Heads building kits include customizable Mini Figures with interchangeable horn, eye, mouth, body with moveable arm, and leg blocks. The three Peg Head characters—Zippy, Peg, and Spinner—have 144 different face combinations between them.

Laser Pegs will also release three light-up Big Figures that work with other Peg Heads building pieces. Both the mini-figures and Big Figures can be integrated into any existing Laser Pegs set.

Jeffery Scott, who has written more than 700 scripts for various animated series, wrote the animated short stories.

The Peg Head kits are non-gendered, and the pieces are compatible with other major construction kits on the market today. Intended for kids ages 3 and up, Peg Heads will be available next year.

WBCP Introduces Halloween Costumes Inspired by Godzilla, DC Comics, Dumb & Dumber, and More

RUBIEíS COSTUME CO.  ñ Godzillaô Inflatable CostumeThis Halloween, Warner Bros. Consumer Products (WBCP) will introduce adult, children, and pet costumes including a fully inflatable Godzilla costume, Dumb & Dumber-inspired dog costumes, and DC Comics superheroes and villain-inspired masks and costumes.

Adults will also be able to dress up as an infamous supervillain from Rubie’s Costume Co.’s Batman Classic TV Series Costume and Mask Collection, as well as characters from the Wizard of Oz and The Hobbit trilogy.

Disney Infinity: Marvel Super Heroes 2.0 Edition Launches in Retail Stores Nationwide

DisneyInfinity.MarvelSuperHeroesDisney Interactive and Marvel have launched Disney Infinity: Marvel Super Heroes, the follow-up to last year’s toy/video game hybrid. The Disney Infinity: Marvel Super Heroes Starter Pack features the 2.0 game software; the Disney Infinity 2.0 Base; Marvel’s The Avengers Play Set with Iron Man, Black Widow, and Thor figures; two Toy Box Game Discs; and a web code card. Marvel’s Spider-Man and Guardians of the Galaxy Play Sets, along with additional figures from those worlds, are sold separately. [Read more...]

Techno Source to Launch Kurio Xtreme

Kurio Xtreme_Blue_Kurio Motion Racing_Techno SourceThe Kurio Xtreme tablet, from Techno Source, is the newest addition to the Kurio line of Android devices for kids. Due for release on October 1, the 7-inch Wi-Fi-enabled tablet features a sleek and thinner design, a faster processor, double internal memory, Bluetooth technology, and 24/7 customer support. It also introduces exclusive Kurio Motion gaming, the first body-controlled games on a tablet. Ten Kurio Motion games will be preloaded onto the tablet and millions of other apps can be accessed through the Kurio Store and Google Play.

The Kurio Motion games lets kids play on screen as they jump, run, and move in order to swim, ski, tend goal, speed race, and more in the game. The technology uses the tablet’s camera and a Kurio Motion gaming stand is included with the device. [Read more...]

Disney Consumer Products Launches Star Wars Rebels Products

Star_Wars_Rebels_The_Ghost_Disney Consumer Products has released a new product assortment in celebration of Star Wars Rebels, which debuts October 3 on Disney Channel and continues on October 13 on Disney XD. The show has inspired new lines of figures, spaceships and lightsabers, apparel and accessories, home décor, books, and more from licensees including Hasbro, Lego, Mad Engine, Rubies, and Jay Franco.

Disney Publishing Worldwide also supports the show with a new book program and series of mobile apps from Disney Lucasfilm Press that will expand upon the series. Star Wars Journeys, an episodic series of apps from Disney Publishing, will be updated this October to include the stories that lead up to the adventures in Star Wars Rebels. Star Wars Scene Maker will launch early next year and gives fans a storytelling experience that allows them to re-imagine and recreate scenes from the show. [Read more...]

The Simpsons Honors 25 Years of Celebrity Guest Stars with Figures, Collectibles

by Alexis Willey

TheSimpsons25The latest line-up of celebrities in The Simpsons exclusive 25 of the Greatest Guest Stars program will include Buzz Aldrin, Tom Jones, Elvis Costello, Weird Al Yankovic, and Aerosmith.

The limited-edition collection includes figures, collectibles, and more featuring the animated likenesses of 25 of the most celebrated guest stars as they appeared on the TV show. The collection results from a partnership between The National Entertainment Collectibles Association (NECA) and Twentieth Century Fox Consumer Products to celebrate the 25-year history of The Simpsons.

Products from the previous three waves are now available at various retailers, including Toys ”R” Us locations nationwide.