Toys “R” Us launched a nationwide hunt to fill the company’s newest job: President of Play. One kid between ages 9 to 13 will be selected to to spend a year playing with new toys and games and provide recommendations to parents and gift-givers. He or she will also serve as a Toys “R” Us spokesperson, sharing toy trends with online and promotional videos and attending events across the country. [Read more...]
Turner Asia Pacific and Globe Telecom will launch two upgraded Cartoon Network apps, which will soon be available to Globe customers.
An authenticated version of the Cartoon Network Watch and Play app unlocks its full functionality, including a live stream of the channel and additional video-on-demand (VOD) content. Cartoon Network Anything will also be bundled, showcasing the network’s best short-form content on mobile devices.
Spin Master set a Guinness World Record for Most People Drawing on an Etch A Sketch Globally at the Same Time. The record attempt spanned nations and time zones, with participants in Toronto, New York, Los Angeles, and Mexico City. All of the participants collectively sketched a set of stairs. [Read more...]
Breyer invites families to its 27th annual fan festival and horse fair, BreyerFest Carnival, to be held from July 22 to 24 at the Kentucky Horse Park in Lexington, Ky. Breyerfest is dedicated to model horses that inspire Breyer’s models. In addition, as a tribute to the host country of the 2016 Olympic Games, Breyerfest will celebrate the ‘brio’ of Rio’s Carnival and Brazil’s equine heritage. [Read more...]
The NPD Group launched a digital point-of-sale (POS) sourced service, tracking SKU-level sales data on digital games for consoles, portables, and PC games. This is the first service to provide the U.S. gaming industry with publisher-sourced data on digital games sales, aggregated from the participants of a Digital Panel that includes leading publishers in the country. [Read more...]
As GennComm LLC celebrates its fourth anniversary this month, Allyson Frome joins the team as director of licensing and business development. The 20-year toy industry veteran was most recently at Funrise Toys, where she headed licensing and investor relations for 12 years.
Frome will service a variety of business development and growth initiatives to benefit GennComm’s clientele. She will harness new integrated business development opportunities for toy and tech companies, studios, and other entrepreneurs.