GoldieBlox expanded its entertainment and marketing teams with the hiring of Kenny Davis as chief marketing officer, Jenna Boyd as chief content officer, and Jennifer Rahardjanoto as creative director. Davis, Boyd, and Rahardjanoto will play key roles in expanding the company’s presence across media and product categories. Each specializes in launching new kids’ entertainment properties for companies such as Hasbro, Nickelodeon, and Mattel.
Davis brings more than 20 years of experience to his new role in the form of launching new IPs in the form of kids’ TV shows, video games, and toys. He previously was behind the relaunch of Hasbro’s Furby brand, and the launch of Activision’s Skylanders and Spin Master’s Bakugan.
Boyd will focus on storytelling and creating content for the GoldieBlox brand through written, animated, and live-action content for kids across multiple distribution channels. In his most recent role at Nickelodeon, he launched the global animated shorts program resulting in the animated series The Loud House.
Rahardjanoto’s role is to bring the GoldieBlox brand to life through story, color and design. Previously at Mattel, she was responsible for creating the look and feel of DC Super Hero Girls for animation and was also involved in the art direction, animation, and rebranding of product lines including Polly Pocket, American Girl, and the new Monster High movie.
Earlier this year, GoldieBlox announced a licensing deal with Random House for an original book series coming early next year. The company also launched its first coding app, GoldieBlox: Adventures in Coding—The Rocket Cupcake Co., an iOS app designed to teach kids the fundamentals of coding. Most recently, the GoldieBlox launched Toy Hackers, a weekly YouTube series teaching kids how to hack their toys.