Spielwarenmesse Reduces Trade Show Duration to Five Days

Logo Spielwarenmesse 2016As of next year, the duration of Spielwarenmesse will be reduced by one day. As of 2018, the dates at the Exhibition Centre in Nuremberg will take place over five days rather than six days. The dates for next year’s show have already been scheduled, from Wednesday, Jan. 31 to Sunday, Feb. 4, 2018. [Read more...]

Hasbro Launches Hanazuki on YouTube and YouTube Kids App

HanazukiHasbro Inc. launched Hanazuki, a story-driven lifestyle brand, with the company’s first-ever animated digital series, Hanazuki Full of Treasures, premiering on YouTube and the YouTube Kids app. [Read more...]

ASTRA Announces 2016 Marketplace & Academy Theme

ASTRAMarketplaceThemeThe theme for the American Specialty Toy Retailing Association (ASTRA)’s 2017 Marketplace & Academy is Mighty Together: Inspired by the Power of Play. The event will take place in Philadelphia from June 25 to 28. For the first time, the Marketplace exhibit hall will be expanded to three full days. [Read more...]

Toy Sales Grew 26 Percent the Week Before Christmas


Dollar sales in the eighth week of the 2016 holiday shopping season were 16 percent higher than the same week last year, according to The NPD Group’s weekly point-of-sale results for key general merchandise categories across in-store and online channels. Toy sales grew 26 percent that week.  [Read more...]

Hasbro Launches Worldwide Vote for Fans to Pick All Eight Monopoly Tokens

MonopolyCurrentTokensHasbro Inc. launched the Monopoly Token Madness Vote, which leaves the fate of the eight current Monopoly tokens—the Scottie dog, top hat, car, thimble, boot, wheelbarrow, battleship, and cat—in the hands of fans.

Through Jan. 3, fans worldwide can visit www.VoteMonopoly.com to choose eight tokens they’d like to see in the next generation of the game. Fans can pick the tokens from a list of more than 50 contenders, including the current tokens and the new options such as a penguin, rubber duck, and bunny slipper. Hasbro will reveal the results of the vote on World Monopoly Day, Mar. 19. [Read more...]

Zoobe Message Entertainment, Peanuts Worldwide Partner for Peanuts App

zoobe_peanutsZoobe Message Entertainment partnered with Peanuts Worldwide to launch the new Peanuts StoryGIF app for iOS and Android devices. The app was released last month and features text-ready animations that feature Charlie Brown, Snoopy, Woodstock, Lucy, Linus, and more characters from the brand. Fans can choose from more than 100 images to create customizable, short movie messages.

Kids India Trade Show Enters its Fifth Year

KidsIndiaKids India, India’s largest fair for toys and children’s products is entering its fifth year. First launched in 2013, the show grows every year in number of exhibitors, brands, and visitors. The next edition will take place in Mumbai from Sept. 20 to 22. [Read more...]

Spielwarenmesse Adds Two New International Pavilions

Logo Spielwarenmesse 2016Spielwarenmesse 2017 will have two new additions to its International Pavilions—France and Indonesia—bringing the total to 14.  [Read more...]

2016 Chicago Toy & Game Fair Breaks Records

CHITAGGrouplogoThe Chicago Toy & Game Group had its largest crowd ever at its 14th Annual Chicago International Toy & Game Fair, held the weekend before Thanksgiving at Chicago’s Navy Pier. More than 33,000 consumers, social influencers, and members of the media and trade attended the event and more than 160 companies showcased thousands of toys and games at the Fair. The event also secured more than 1.2 billion media impressions. [Read more...]

Steve Burns of Blue’s Clues and The Flaming Lips’ Steven Drozd Create Album

StevenStevenSteve Burns, the original host of Blue’s Clues, and Steven Drozd, multi-Grammy winner and member of The Flaming Lips, have joined forces as STEVENSTEVEN to record their debut album of kids’ songs for everyone, Foreverywhere. The LP will be released worldwide in February. [Read more...]