China Toy Fair


Skylanders Trap Team First-To-Play Tour Launches at Comic-Con International: San Diego

SkylandersLogoActivision Publishing Inc. is kicking off a four-month, nationwide Skylanders Trap Team First-to-Play Tour, in which attendees can play Skylanders Trap Team inside a customized Game Truck, which serves as a mobile video game media room.

The tour will give fans a hands-on experience of the game prior to its North American launch on October 5. The first stops coincide with Comic-Con International: San Diego, and are scheduled for Thursday through Saturday, 9:30 a.m. to 7 p.m., and Sunday, 9:30 a.m. to 5 p.m.

Fans can visit the Game Truck at Interactive Zone, located at Petco Park’s Lexus Premier Lot, Imperial Avenue at 11th Avenue.

CBME China in Shanghai Features More than 2,400 Participating Brands

The 14th Shanghai International Children Baby Maternity Industry Expo (CBME China) welcomes local and international suppliers to showcase their latest products through Thursday at the Shanghai New International Expo Centre.

The event features 2,428 brands from 1,751 exhibitors across 166,680 square meters of exhibition space. Participating brands include Chicco, Hallmark Babies, Mattel, OXO, Teletubbies, and more. The range of maternity products covered extends beyond toys and accessories, to strollers, healthcare, and more.

This year’s CBME China offers private meetings to help buyer meet one-on-one with top suppliers, as well as leading chain stores and online retailers for children, baby, and maternity products. In addition, there will be presentations from government representatives to discuss the latest guidelines and laws covering milk importation, social media marketing, and retail store development strategy, among other topics.

VTech Taps Jennifer Eiselein to Lead Marketing Team

VTech-LogoVTech has hired Jennifer Eiselein, a former Amazon senior manager who was instrumental in the launches of the company’s Kindle tablets and e-readers, as its new marketing director. She will lead VTech’s marketing team from its U.S. headquarters in Chicago, oversee the creation and execution of innovative campaigns for VTech’s brands, employ strategies to generate brand awareness, and target customers to enhance growth in key markets.

Prior to joining VTech, Eiselein served as senior manager for merchandising and marketing at Amazon’s Appstore in the U.S. and Canada.

Grammy Award-Winner Pharrell Williams to Curate NBA 2K15 Soundtrack

nba 2k152K has announced a new collaboration with Pharrell Williams to curate the soundtrack compilation for NBA 2K15, the next installment of the NBA video game simulation franchise. Pharrell’s soundtrack selections will be revealed later this summer.

NBA 2K15 is scheduled for release on October 7 in North America, and on October 10 internationally for the PlayStation 3 and PlayStation 4, the Xbox One and Xbox 360, and Windows PC.

SuperFanArt Launches, Lets Fans Be Creators Using Hasbro Brands

SuperFanArtHasbro Inc. and Shapeways are launching SuperFanArt, a web site that enables fans inspired by Hasbro brands to showcase their artwork and sell their 3-D printed designs on Shapeways, a 3-D printing marketplace and community. Through the site, the Hasbro fan base will have license to create new art and product offerings.

SuperFanArt will launch with the My Little Pony franchise, and additional Hasbro brands will be introduced in the coming months. At its launch, SuperFanArt will showcase work by several talented fan artists, and consumers can click through to each artist’s shop to place an order. Additional artists and 3-D printed products will be featured on the site in the future.

The artwork featured on SuperFanArt will also be on display at Comic-Con International: San Diego.

Mattel Launches New Direct-to-Consumer Strategy for Thomas & Friends Wooden Railway

Thomas_Hero_CGI_ApprovedMattel is bringing a new shopping experience to Thomas & Friends fans nationwide, through a cross-company collaboration that began this month. Anchored by the Thomas & Friends Wooden Railway product line, the new experience includes the first ever Thomas & Friends Wooden Railway direct-to-consumer catalogue, e-commerce website, and partnerships with 20 independent specialty retail stores, which will serve as official Thomas & Friends Specialty Stations in the U.S.

Thomas & Friends will also introduce a limited-release wooden engine, Logan, a Shunter that works at the coal plant, and is only available in the U.S. through the new catalogue, e-commerce website, and official specialty stations. Logan will also be the first of a series of limited-release engines to be introduced by the new program annually.

The e-commerce website, thomaswoodenrailway.com, launches in August, and the Logan wooden engine will be available through December 31 of next year.

In addition, moving forward, Toys “R” Us will become the exclusive national chain retailer of Thomas & Friends Wooden Railway.

CPSC to Host Workshop on Possible Amendments to Import Filing Requirements

The U.S. Consumer Product Safety Commission (CPSC) will host a workshop on September 18 to share information and gather data on proposed changes to certificate of compliance requirements for companies that import regulated finished consumer products into the U.S.

The workshop will allow CPSC to clarify issues and understand stakeholders’ concerns related to the proposed amendments to the Certification of Compliance Rule, which would require companies that import products manufactured outside of the U.S. to file general conformity certifications—or children’s product certifications—electronically with U.S. Customs and Border Protection (CBP) prior to importation, in conjunction with other customs entry documents. [Read more...]

PGS Entertainment Secures Raft of Global Sales for Super 4

Super4PGS Entertainment is announcing a raft of global sales for Super 4, the new animated series inspired by Playmobil, which will debut in early 2015. Produced by Method Animation and Morgen Studios, and commissioned by France Télévisions, PGS represents the series in all territories and has secured broadcast licensing agreements across Europe, Asia, and North America.

Current sales include Neox Kidz (Atresmedia) in Spain, TV3 in Catalonia, Canal Panda in Portugal, RTBF in Belgium, RTS in Switzerland, RTL téléKids in Netherlands & Luxembourg, MTV3 in Finland, Canal+ in Poland; Noga in Israel; Workpoint in Thailand; and Radio-Canada in Canada.

In addition, a broadcast deal was recently reached for Super 4 with CiTV in the United Kingdom and Cartoon Network in Italy and Latin America.

Marvel Comics Touring Attraction Teams Up with Hollywood Veteran Jerry Rees

MarvelExperienceAs reported by Los Angeles-based entertainment company Hero Ventures, Jerry Rees will lead the creative team responsible for producing The Marvel Experience, an innovative, traveling attraction that affords guests the opportunity to actively participate with dozens of Marvel super heroes.

Rees is a director, producer, and writer of live-action, animation, and theme park attractions. He has directed 16 Disney Theme Park attractions around the world in California, Hong Kong, Florida, and Paris. [Read more...]

Registration Opens for TIA’s 7th Annual Washington, DC Fly-In

Registration is open for the Toy Industry Association’s (TIA) 7th Annual Washington, DC Fly-In, which will bring toy company representatives to the nation’s capital on September 16 to 18. The objective will be to discuss the priority issues impacting TIA’s member companies, including chemical regulations and testing requirements, with members of Congress and other government officials.

This year’s event will kick off on September 16 with a United We Play opening reception on Capitol Hill, hosted by TIA and the Toy Industry Foundation (TIF). During the evening, the hosts will announce a donation of 2,500 toys to children’s charities within the home districts of five members of Congress to be honored at the reception. The Fly-In will continue with a full schedule of meetings and activities on September 17 and 18.

The DC Fly-In is free to attend and open to all TIA members, and registration may be completed online. The host hotel for the Fly-In is the Mandarin Oriental in downtown Washington. Anyone interested in more information should contact Rachel Derby, TIA’s director of government affairs, at (202) 459-0351.