The last of Dynacraft’s Experiments in Fun events is scheduled to take place in Portland on Saturday. For one day only, kids are invited to wheel over to Portland’s Pioneer Courthouse Square to find a biker-themed pop-up juice joint, set inside a fully transformed shipping container complete with a temporary tattoo parlor and a karaoke stage.
This past Wednesday, the Toy Industry Association (TIA) launched a new research-backed initiative, which encourages parents and caregivers across the U.S. to take time out of their hectic lives to allow their children to build critical skills through play. The initiative, entitled The Genius of Play, is designed to remind families that playtime is more than just fun and games, and that it strengthens minds and bodies, reduces stress, builds family bonds, and offers a host of benefits that help to produce well-rounded, healthy children.
On Tuesday, the U.S. House of Representatives passed H.R. 2576, a bill reforming the 1976 Toxic Substances Control Act (TSCA), with a 398-to-1 vote. Among its provisions, H.R. 2576, called the TSCA Modernization Act, requires the U.S. Environmental Protection Agency (EPA) to use a risk-based approach to regulating new and existing chemicals, as well as a weight of evidence approach that uses credible and authoritative scientific data to demonstrate harm before creating new mandates.
Registration for the Toy Industry Association’s (TIA) annual Fall Toy Preview has started out strong, with more than 200 buyers from global retail outlets already signed up to attend the preview show, to be held in Dallas on October 6 to 8. Representatives of global retailers and toy sellers—including buyers from GameStop, Toys “R” Us, and more—will be on-site to browse hundreds of brands with one or more lines slated for the fourth quarter of next year.
D23 Expo to Offer Sneak Peek of Playmation Marvel’s Avengers, Miles from Tomorrowland Toys, and More
Disney Consumer Products will unveil unique product experiences and exclusive merchandise at this year’s D23 Expo, scheduled for the Anaheim Convention Center from August 14 to 16. This year’s expo will provide interactive opportunities and products featuring Disney, Pixar, Marvel, and Star Wars.
Spin Master and DreamWorks Animation have entered into an exclusive licensing relationship, in which Spin Master will serve as the master toy licensee for the relaunch of the iconic preschool franchise, Noddy. Alongside the all-new TV series, Noddy, Toyland Detective, a wide range of toys including figures, playsets, vehicles, games, and more are slated to hit shelves in fall 2016.
This week, LeapFrog is launching a free, eight-week Summer Camp program to keep kids engaged and learning throughout the summer. Each week, parents will receive a set of tools selected by LeapFrog’s Learning Team, which includes free printables, activities, articles, videos, and more to help parents and children enjoy the summer and combat summer learning loss.
Corus Entertainment‘s Nelvana has partnered with The Topps Company, Playmates Toys, and Nickelodeon for Mysticons, which will make its global debut in 2017. Playmates Toys will act as the global master toy partner for Mysticons, and Nelvana is developing the franchise into a half-hour animated TV series, which will enter production later this year.