Sweet Suite 2016

Fat Brain Toys Celebrates 13th Birthday with New Website

Fat Brain ToysFat_Brain_Toys_Logo is celebrating its 13th year in business by rolling out a new and innovative online shopping experience with access to more than 7,500 of the best educational toys on the planet. The new website combines 13 years of expertise into a unique design that includes larger images, streamlined navigation, and new functionality.
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Plumzi, American Greetings to Bring Care Bears Interactive Appisode to Apple TV

carebearsPlumzi and American Greetings Entertainment have partnered to bring a free Care Bears Appisode, Care Bear-A-Thon, to the App Store for Apple TV. Fans of Care Bears can now interact with their favorite characters on Apple TV as they progress through the story using the touch surface and motion-sensing capabilities of the Siri Remote.  [Read more...]

Imperial Toy Launches New Website

ImperialLogoImperial Toy has launched a new and improved website, www.imperialtoy.com.

“Redesigned for ease of use, the new website has been in the planning and development phase for the last six months,” says Tim Nolan, president, Imperial Toy. “The site was explicitly designed to keep navigation and functionality simple, providing consumers, specialty stores, mom-and-pop shops, and the like with an easy way to engage with our brands and discover new and exciting products.”

For more information, visit www.imperialtoy.com.

National Survey Shows 27 Percent of Parents Say Age Recommendations Are A Major Factor

A national survey conducted by Harris Poll on behalf of the Toy Industry Association (TIA) of U.S. parents of children 18 or younger has revealed only 27 percent of parents “strongly agree” that the recommended age on the toy’s packaging is a major factor in their selection. According to the TIA, these age recommendations are based on developmental maturity and heeding them is necessary to keep play both fun and safe. [Read more...]

Activision Blizzard to Acquire King Digital Entertainment

activision blizzard_2_0Activision Blizzard Inc. and King Digital Entertainment have singed a definitive agreement where ABS Partners C.V., a wholly owned subsidiary of Activision Blizzard, will acquire all of the outstanding shares of King for $18.00 in cash per share, for a total equity value of $5.9 billion. The $18.00 per share purchase price implies a 20% premium over King’s October 30 closing price.

The deal bring together two of the top five highest-grossing mobile games in the U.S. (Candy Crush Saga and Candy Crush Soda Saga), the world’s most successful console game franchise (Call of Duty), the world’s most successful computing franchise (World of Warcraft), and other well known titles. Activision Blizzard expects that this content will enhance Activision Blizzard’s position as one of the world’s most successful interactive entertainment companies.

The boards of directors of Activision Blizzard and King unanimously approved the acquisition, which is being implemented by means of a scheme of arrangement under Irish law. The acquisition is subject to approval by King’s shareholders and the Irish High Court, clearances by the relevant antitrust authorities and other customary closing conditions, and is expected to be completed by the spring.

NRF Releases Holiday Consumer Spending Survey

nrf1Prosper Insights and Analytics has conducted the National Retail Federation’s Holiday Consumer Spending Survey. The survey surmised that people will spend more this holiday season than in any other during the survey’s 14-year history. Other key facts include: [Read more...]

Jada Toys Partners with Universal and Dodge to Bring Fast & Furious to SEMA

jada_featureimageJada Toys will be exhibiting their current and upcoming Fast & Furious products at SEMA 2015. The company will also partner with Universal and Dodge to display the off-road Dodge Challenger as seen in Furious 7 driven by Letty Ortiz (Michelle Rodriguez).

For SEMA attendees, Jada will be hosting a live photo contest throughout the whole show. There will be three giveaways per day, and the prize pack includes a Blu-ray DVD copy of Furious 7 and a 1:32 scale off-road Dodge Challenger die-cast. To enter, participants must follow Jada Toys on Instagram and tag the company on their SEMA picture posts. The winner will be announced on the Jada Toys Instagram page and must come back to the booth to claim his or her prize. [Read more...]

Record Number of TOTY 2016 Submissions Received

TIA LogoThe Toy Industry Association (TIA) has received 711 submissions from more than 200 companies for the 16th Annual Toy of the Year (TOTY) Awards more than any previous year. Toy, game, and property nominations were submitted across 12 categories during the nomination period, which ran from August through October 2.   [Read more...]

Monster High, Lady Gaga’s Born This Way Foundation Launch Collaboration to Enact Positive Change Among Tweens

Mattel - Monster High LogoMattel’s Monster High brand is collaborating with Born this Way Foundation to support the wellbeing of young people and encourage them to create a kinder and braver world. With a shared vision for a positive and bright future for tweens, the two groups have joined forces to inspire empowerment and acceptance.

The collaboration will happen over the next three years to continue to shine a spotlight on inclusion and acceptance with events, content, product, and social media.

PercyVites Partners with Build-A-Bear Workshop

Screen Shot 2015-10-28 at 2.44.55 PMPercyVites has partnered with Build-A-Bear Workshop for its platform to be available on the Build-A-Bear website. Build-A-Bear is re-launching its Build-A-Party reservation system that allows guests to book private parties inside Build-A-Bear workshop stores and will allow users to access PercyVites personalized digital offerings.   [Read more...]