As of next year, the duration of Spielwarenmesse will be reduced by one day. As of 2018, the dates at the Exhibition Centre in Nuremberg will take place over five days rather than six days. The dates for next year’s show have already been scheduled, from Wednesday, Jan. 31 to Sunday, Feb. 4, 2018. [Read more...]
The theme for the American Specialty Toy Retailing Association (ASTRA)’s 2017 Marketplace & Academy is Mighty Together: Inspired by the Power of Play. The event will take place in Philadelphia from June 25 to 28. For the first time, the Marketplace exhibit hall will be expanded to three full days. [Read more...]
Dollar sales in the eighth week of the 2016 holiday shopping season were 16 percent higher than the same week last year, according to The NPD Group’s weekly point-of-sale results for key general merchandise categories across in-store and online channels. Toy sales grew 26 percent that week. [Read more...]
Hasbro Inc. launched the Monopoly Token Madness Vote, which leaves the fate of the eight current Monopoly tokens—the Scottie dog, top hat, car, thimble, boot, wheelbarrow, battleship, and cat—in the hands of fans.
Through Jan. 3, fans worldwide can visit www.VoteMonopoly.com to choose eight tokens they’d like to see in the next generation of the game. Fans can pick the tokens from a list of more than 50 contenders, including the current tokens and the new options such as a penguin, rubber duck, and bunny slipper. Hasbro will reveal the results of the vote on World Monopoly Day, Mar. 19. [Read more...]
Zoobe Message Entertainment partnered with Peanuts Worldwide to launch the new Peanuts StoryGIF app for iOS and Android devices. The app was released last month and features text-ready animations that feature Charlie Brown, Snoopy, Woodstock, Lucy, Linus, and more characters from the brand. Fans can choose from more than 100 images to create customizable, short movie messages.
The Chicago Toy & Game Group had its largest crowd ever at its 14th Annual Chicago International Toy & Game Fair, held the weekend before Thanksgiving at Chicago’s Navy Pier. More than 33,000 consumers, social influencers, and members of the media and trade attended the event and more than 160 companies showcased thousands of toys and games at the Fair. The event also secured more than 1.2 billion media impressions. [Read more...]