Kids II relaunched the Baby Einstein and Bright Starts brands with a refreshed logo design and packaging. The Kids II creative design team worked with newly-appointed Creative Directory Joe Duffy and his design studio to redesign and develop a visual brand language for each brand. [Read more...]
Included in the new products were three additions to the InGenuity line: the washable Playard (SRP $139.99), the Sway Seat (SRP $119.99), and the Chair Top High Chair (SRP $54.99).
Bright Starts also introduced Having a Ball, its first-ever product line geared towards the six-to-36 month age range. The seven new toys all retail for under $49.99 and aim to engage toddlers in a fun combination of learning and ball play.