Kids II Relaunches Baby Einstein and Bright Starts Brand Identities

KidsIIRebrandingKids II relaunched the Baby Einstein and Bright Starts brands with a refreshed logo design and packaging. The Kids II creative design team worked with newly-appointed Creative Directory Joe Duffy and his design studio to redesign and develop a visual brand language for each brand. [Read more...]

Bright Starts Announces New Products, Honors Mom at NYC Event

Bright Starts, an infant brand under the Kids II family, revealed its newest products and also honored its 2011 Pink Power Mom in a special celebration at The New Museum in New York City last week.

Included in the new products were three additions to the InGenuity line: the washable Playard (SRP $139.99), the Sway Seat (SRP $119.99), and the Chair Top High Chair (SRP $54.99).

Bright Starts also introduced Having a Ball, its first-ever product line geared towards the six-to-36 month age range. The seven new toys all retail for under $49.99 and aim to engage toddlers in a fun combination of learning and ball play.

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