Toy Fair 2017


C2C Studios

Marvel Reveals Doctor Strange Product Collection

B7440AS00_630509425389_main_16_Large_300DPI-LMarvel launched a merchandise collection in preparation for the upcoming Nov. 4 theatrical debut of Doctor Strange. The collection, led by Hasbro, Lego, Funko, and more, will offer merchandise for kids and collectors.

The line will include Lego Doctor Strange’s Sanctum Sanctorum, Funko POP! Vinyl Doctor Strange Assortment, Mad Engine Doctor Strange Fan Apparel, Hasbro Doctor Strange 6 inch Legends Figure Assortment,  Marvel’s Color Your Own Doctor Strange and Marvel’s Doctor Strange Vol. 1: The Way of the Weird

9745_Mordo_GLAM_HiRes-L

The collections are available now at major retailers including Walmart, Target, Toys”R’’ US, Amazon, JCPenney, Kohl’s, Hot Topic, and Disney Store.

Hasbro Launches Be Fearless Be Kind Initiative

Hasbro LogoHasbro launched Be Fearless Be Kind, the company’s newest philanthropic initiative designed to inspire and empower kids to have the compassion, empathy, and courage to stand up for others and be inclusive throughout their lives. This initiative builds upon the work that Hasbro and the Hasbro Children’s Fund collaboration with generationOn, the youth service division of Points of Light. [Read more...]

Hasbro Adds a Pup to its Joy For All Brand

JoyForAllHasbro launched the Companion Pet Pup, its second product in its Joy For All brand.

With a lifelike golden coat, BarkBack technology, and the ability to look toward people when they speak, the Companion Pet Pup looks, moves, and sounds like a puppy. The dog was carefully designed to inspire companionship and engagement for aging loved ones.

The Joy For All brand launched last November with the Companion Pet Cat.

Toys “R “Us Launches #GoRogue Events

toys-r-us-logo 2Star Wars fans can now preorder toys from Rouge One: A Star Wars Story at Toysrus.com in advance of their arrival in stores

To celebrate the release of the movie, Toys “R” Us stores will be transformed into Destination Star WarsRebel Bases at midnight on September 30, where customers can purchase limited edition toy collectibles. The collectibles that will be featured include Star Wars Force Band by Sphero, Rogue One: A Star Wars Story The Black Sergeant Jyn Erso from Hasbro, Rebel U-Wing Fighter Drone from Hasbroand Star Wars The Black Series Imperial Stormtrooper Electronic Voice Changer Helmet from Hasbro.

At the #RogueOne event, fans can enjoy free giveaways including a poster and a t-shirt and be the first to view the “Rogue One: A Star Wars Story”  feature shops at the front of all Toys “R” Us stores where Star Wars action figures, construction sets, and other memorabilia will be on display and available for purchase.

For more information about the Star Wars #RogueOne midnight opening events, visit Toysrus.com/DestinationStarWars.

Daymond John Joins Hasbro and Indiegogo in Crowdfunding Challenge

HasbroGamingLabEntrepreneur Daymond John, creator of FUBU and co-star of ABC’s Shark Tank, will guest judge in Hasbro and Indiegogo’s Fall 2016 Gaming Challenge. Following its successful debut last year and a follow-up challenge earlier this spring, the gaming challenge this fall offers independent game designers a platform to promote their ideas and allows Hasbro to celebrate the growing gaming community and discover and develop new games. The challenge is open to game designers in the U.S., the UK, Canada (excluding Quebec), France, and Germany. [Read more...]

Mattel Named New Master Toy Licensee for Jurassic World

Image converted using ifftoanyNBCUniversal Brand Development named Mattel as the worldwide master toy licensee for Jurassic World beginning July 2017. Under the terms of the deal, Mattel will design, produce, and bring to market a variety of toys and consumer products inspired by the franchise and its multiple feature films, including the next film set to release in 2018.  [Read more...]

First Star Wars Rogue One Toy Revealed

LONDON, ENGLAND - JULY 15: Felicity Jones and Riz Ahmed on stage during the Rogue One Panel at the Star Wars Celebration 2016 at ExCel on July 15, 2016 in London, England. (Photo by Ben A. Pruchnie/Getty Images for Walt Disney Studios) *** Local Caption *** Felicity Jones; Riz Ahmed

The first toy for Rogue One: A Star Wars Story was revealed last week at Star Wars Celebration in London during a cast panel for the movie. [Read more...]

Hasbro to Launch Furby Connect this Fall

Furby_Connect_from_Hasbro,_Inc._(Teal)Hasbro introduced the digitally-integrated Furby Connect, the newest product from the Furby brand. The Furby Connect uses Bluetooth technology to connect with kids through video clips, songs, phrases, and more.

The new Furby reacts to sound and touch, and speaks more than 1,000 phrases. It also knows what day it is, the time of day, and will say phrases that correspond to the different points of the day. With the Furby World Connect app, owners can use Bluetooth to play and interact with their Furbies. In addition, Hasbro has teamed up with Kidz Bop and Junkin Media to create music and videos content. [Read more...]

Hasbro Ranks No. 1 on Civic 50 List Of Most Community Minded Companies

CmR5YsBXgAArvfSCivic 50 recognized Hasbro as the most community-minded company in the consumer discretionary industry. The Civic 50 creates a guide for companies looking to best use its time, talent, and resources to improve the quality of life in the communities where it does business.

Hasbro has been recognized each year since 2012, and its programs focus on empowering childhood with leveraging its company assets to make the best impact for the kids it supports. Hasbro also gives employees four hours of paid time off each month to volunteer with organizations that benefit children.

Amazon Dash Buttons Available Now for Nerf and Play-Doh

Hasbro LogoPlay-Doh and Nerf are the first toy brands available on Amazon’s Dash program. The Amazon Dash Button is a small, Wi-Fi enabled electronic device that allows Amazon Prime customers to reorder preferred products with the press of a button. [Read more...]