NBCUniversal Brand Development named Mattel as the worldwide master toy licensee for Jurassic World beginning July 2017. Under the terms of the deal, Mattel will design, produce, and bring to market a variety of toys and consumer products inspired by the franchise and its multiple feature films, including the next film set to release in 2018. [Read more...]
Hasbro introduced the digitally-integrated Furby Connect, the newest product from the Furby brand. The Furby Connect uses Bluetooth technology to connect with kids through video clips, songs, phrases, and more.
The new Furby reacts to sound and touch, and speaks more than 1,000 phrases. It also knows what day it is, the time of day, and will say phrases that correspond to the different points of the day. With the Furby World Connect app, owners can use Bluetooth to play and interact with their Furbies. In addition, Hasbro has teamed up with Kidz Bop and Junkin Media to create music and videos content. [Read more...]
Civic 50 recognized Hasbro as the most community-minded company in the consumer discretionary industry. The Civic 50 creates a guide for companies looking to best use its time, talent, and resources to improve the quality of life in the communities where it does business.
Hasbro has been recognized each year since 2012, and its programs focus on empowering childhood with leveraging its company assets to make the best impact for the kids it supports. Hasbro also gives employees four hours of paid time off each month to volunteer with organizations that benefit children.
Marvel unveiled a licensing program in support of its Guardians of the Galaxy franchise ahead of next year’s sequel. In anticipation of the new film and to help spark ongoing demand for all things Guardians, Marvel is unleashing an expanded merchandising program. The program will offer year-round support to the franchise for fans of all ages with focus on younger customers, ages 6-11. The merchandise rollout will include new toys, games, books, apparel, accessories, and more. [Read more...]
Hasbro Inc. announced the company’s plans to relocate and expand its West Coast presence. The company will move from its 45,000-square-foot North Hollywood Way office in Burbank, CA, to an 80,000-square-foot office space on 3333 West Empire Ave. in Burbank’s Media Studios North office park.
Media Studios North is a 1.2 million-square-foot office park owned by Shorenstein Properties LLC and The Worthe Real Estate Group, Inc. Home to companies like Technicolor and Kaiser Permanente, the property is adjacent to the Bob Hope Airport, and offers quick access to Downtown Los Angeles.
Employees will have access to a range of amenities, including two full-service commissaries, a first-class health club, and outdoor activities such as basketball, volleyball, tennis, and a jogging track. The building is LEED Gold certified, and features enough space for over 300 employees. Hasbro intends for the move to happen in the fourth quarter of this year.
Chris Cocks will replace Greg Leeds as president of Wizards of the Coast, the game and entertainment subsidiary of Hasbro. Leeds has resigned from the position, and served in his position since 2008, and started at Hasbro in 2001.
Cocks most recently served as vice president, OEM technical sales at Microsoft Corporation, where he led a global sales and technical engagement team. Prior to his eight years at Microsoft, Cocks served as vice president of educational games at LeapFrog, where he led a cross-discipline team to drive hardware planning, software design and development, and marketing and channel management.
The Hasbro Gaming Lab Spring 2016 Next Great Game Challenge is now open to game designers in the U.S., the UK, Canada, France, and Germany. Following its successful debut in the U.S. last year, Hasbro and Indiegogo’s challenge provides a platform for independent game designers to get visibility for their ideas and allows Hasbro to celebrate the growing gaming community and discover and develop new games. [Read more...]