Posts Tagged ‘Hasbro’
« Older Entries |This post was written by Leah Rocketto
Ruckus Media Group Releases Hasbro-Branded E-Books
Wednesday, April 25th, 2012
Hasbro Licensing has entered a digital publishing partnership with Ruckus Media Group to create e-books based on Hasbro brands, including Transformers Prime, My Little Pony, and Chuck and Friends. Each series contains three different levels of reading to challenge young readers.
Consumers can currently download three free titles, one from each brand, at the iTunes App Store. Additional titles will carry an approximate retail price of $3.99 each, or $5.99 for two. Ruckus Media Group will also offer a six-month subscription of $24.99 that gives parents access to the entire Ruckus e-book content library, as well as reading assessment benchmarking and reporting tools for parents.
This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
Tags: Applications, Chuck and Friends, e-books, Hasbro, Hasbro Licensing, My Little Pony, Ruckus Media Group, Transformers Prime
Posted in 3-5, 6-8, 9 and up, Licenses, News | No Comments »
This post was written by Elizabeth A. Reid
Hasbro Recognized as One of the “2012 World’s Most Ethical Companies”
Wednesday, March 21st, 2012
Hasbro has been named one of the “2012 World’s Most Ethical Companies” (WME) by the Ethisphere Institute. The institute is a leading business ethics think-tank dedicated to the creation, advancement, and sharing of best practices in business ethics, corporate social responsibility, anti-corruption, and sustainability. Approximately 5,000 companies were nominated, with 145 making the cut. Hasbro was the only branded play company to receive the honor. “A strong ethical foundation is a competitive advantage, and Hasbro recognizes the important role corporate responsibility can play in improving its bottom line,” said Alex Brigham, executive director of the Ethisphere Institute, in a press release.
To select companies for the list, the Ethisphere Institute ranks organizations by reviewing codes of ethics, litigation, and regulatory infraction histories; evaluating the investment in innovation and sustainable business practices; reviewing activities designed to improve corporate citizenship; and studying nominations from senior executives, industry peers, suppliers, and customers.
Tags: corporate social responsibility, ethics, Ethisphere Institute, Hasbro, WME, World's Most Ethical Companies
Posted in News | No Comments »
This post was written by Elizabeth A. Reid
Britney Spears Featured in New Twister Dance Game
Thursday, February 9th, 2012
Hasbro is teaming up with Britney Spears for the new Twister Dance game. The game combines today’s best dance movies with the iconic Twister spots to give girls a new way to learn moves to popular dance songs, including a customized Twister remix of “Till the World Ends” by Britney Spears.
In addition to having the remix of her song in the game, Spears will be featured on game packaging, in a television advertisement, and in dance instruction videos, all releasing this fall. Other artists include Ke$sha and Willow Smith. An exclusive Twister Dance song called “Caught Up in a Twister” will also make an appearance. The game, which features a built-in beat detection system, can connect to any MP3 player.
This post was originally written by Elizabeth A. Reid and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
Tags: Britney Spears, Hasbro, Twister Dance
Posted in New Products, News | No Comments »
This post was written by Elizabeth A. Reid
Hasbro to Eliminate PVC From Packaging
Thursday, December 15th, 2011
Hasbro, Inc. announced that it will eliminate polyvinyl chloride (PVC) from all new core toy and game packaging, beginning in 2013. Hasbro has already begun to phase out PVC from some packaging.
Phasing out PVC in packaging is Hasbro’s most recent effort in a series of sustainable packaging initiatives by the company. The efforts, including eliminating wire ties, increasing recycled content, and sourcing paper, are designed to minimize the impact on natural resources.
To learn more about Hasbro’s corporate social responsibility (CSR) efforts, visit www.hasbro.com/csr.
Tags: corporate social responsibility, CSR, green, Hasbro, packaging, polyvinyl chloride, PVC
Posted in News | No Comments »
This post was written by Ericka Johnson
Fun with Twister Mania
Thursday, November 3rd, 2011
The fun of Twister is coming to Kinect for Xbox 360. Twister Mania is new spin on a Hasbro classic from Majesco Entertainment.
Twister Mania has the same cooperative gameplay of the iconic Twister board game. Players can also enjoy the modern updates as they play the game on screen with friends and family. The game can be played with up to eight players across three game modes that offer 16 variations and more than 1,800 shapes.
Twister Mania was developed by Naked Sky and is rated E for Everyone. The game retails for $49.99.
Tags: Hasbro, Majesco Entertainment, Twister Mania
Posted in 9 and up, New Products | No Comments »
This post was written by Elizabeth A. Reid
Top Toy Trends This Holiday Season, According to Target
Wednesday, October 19th, 2011
This holiday season there will be nearly 7,000 toys featured in Target stores and on Target.com. Stephanie Lucy, vice president of merchandising at Target, shares what she thinks will be the five key toy trends this season and the hot toys that match them.
Interactivity
“One of the key items we selected is Fijit Friends. You look at Fijit and the ability to put it in dance mode, and the voice-recognition and built-in responses. Also, Let’s Rock Elmo is interactive for a much younger child, but we believe interactivity is important.”
Tags: Barbie Designable Hair Extensions, Cars 2, Cars 2 Charge Ups Charge ‘N’ Race Speedway, Disney-Pixar, educational, Fijit Friends, games, Hasbro, holiday season, interactivity, LeapFrog, LeapPad, Let's Rock Elmo, Mattel, merchandising, movies, personalization, Scrabble Flash, Simon Flash, Stephanie Lucy, Target, Toys, trends, Yahtzee Flash
Posted in Articles, Licenses, New Products, News, holiday season | No Comments »
This post was written by Ericka Johnson
Hasbro and Ruckus Media Group Announce Interactive Storybook
Monday, September 26th, 2011
- Twilight Sparkle: Teacher for a Day
Last week, Hasbro, Inc. and Ruckus Media Group announced the English-language release of Twilight Sparkle: Teacher for a Day, a My Little Pony interactive storybook application for Apple’s iPhone, iPad, and iPhone touch, available for purchase for $3.99 through the iTunes App store. The app, designed for children ages 3-11, is Hasbro’s first mobile application for the popular brand franchise and television show, marrying interaction at home and on the go.
The app takes young Ponyville readers through the Kingdom of Equestria’s exciting past, and offers features ranging from new stories with My Little Pony characters and to games and activities that help develop vocabulary, reading, and motor skills.
Twilight Sparkle: Teacher for a Day joins Chuck and Friends: Friends for the Long Haul as the second Hasbro interactive storybook created by Ruckus Media Group. More apps are slated to release next year.
My Little Pony Friendship is Magic airs Saturday and Sunday mornings at 9 a.m. and 9:30 a.m. EST, and weekdays at 1:30 p.m. and 6 p.m. EST on The Hub TV Network.
Tags: Hasbro, My Little Pony, Ruckus Media Group, The Hub
Posted in 3-5, 6-8, 9 and up, News | No Comments »
This post was written by Elizabeth A. Reid
My Little Pony Featured in Target Stores
Friday, August 5th, 2011
Hasbro, Inc. has premiered an exclusive My Little Pony retail program at Target. The program includes an out-of-aisle premium space in the toy department devoted to My Little Pony merchandise, inspired by the magical world of Canterlot from the television series My Little Pony Friendship is Magic, which airs on The Hub. The new program debuted this week.
My Little Pony-branded products featured in the Canterlot section at Target include bedding, costumes, books, T-shirts, arts and crafts, activity sets, and exclusive toys, primarily focused on the ponies Princess Celestia, her sister Princess Luna, and Twilight Sparkle.
Tags: Canterlot, Hasbro, My Little Pony, Princess Celestia, Princess Luna, Target, The Hub, Twilight Sparkle
Posted in News | No Comments »
This post was written by Erika Graham
Lineup of Licensees for Harry Potter And The Deathly Hallows: Part 2
Monday, July 11th, 2011
Warner Bros. Consumer Products has announced that the last installment of the best-selling Harry Potter film franchise, Harry Potter and the Deathly Hallows — Part 2, will be ushered in with a wide array of merchandising products for fans of all ages. The movie hits theaters nationwide Friday.
Lego has released a variety of play sets that feature locations and scenes from the films, including Hogwarts, The Forbidden Forest, and the Knight Bus. The Noble Collection will offer intricately crafted wands and other artifacts replicated from the series. Additional global licensees include NECA, Tomy, Panini, DeAgostini, Hasbro, Rubie’s Costume Co., Artbox Entertainment, Gentle Giant, Bioworld Merchandising Inc., Hallmark, Mead, Tonner Doll, and Jelly Belly Candy Company, which will re-release its 20-flavor collection of Bertie Bott’s Every-Flavour Beans. The new products can be found at retailers nationwide and online at www.WBshop.com.
Tags: Artbox Entertainment, Bioworld Merchandising Inc, DeAgostini, Gentle Giant, Hallmark, Harry Potter and the Deathly Hallows, Hasbro, Jelly Belly Candy Company, Lego, Mead, NECA, Panini, Rubies Costume Co, The Noble Collection, Tomy, Tonner Doll, Warner Bros. Consumer Products
Posted in Licenses, New Products, News | No Comments »
This post was written by Jill Feigelman
American Greetings Properties Announces New CGI-Animated Care Bears Series
Wednesday, July 6th, 2011
American Greetings Properties has announced an all-new, CGI-animated television series starring the Care Bears of Care-a-Lot. This new series will debut next year, which also marks the property’s 30th anniversary. Additionally, Hasbro is planning to premiere a new Care Bears toy line in 2013.
Care Bears debuted in 1982. The property has generated more than $2.6 billion in global sales since 2002.
Tags: American Greetings Properties, Care Bears, Care-a-Lot, Hasbro, new CGI TV Show
Posted in New Products, News | No Comments »
