Hasbro Launches Its First Gaming Subscription Service

gamecrate-300x206Consumers can now sign up for Hasbro’s first subscription service, Hasbro Gaming Crate. This program offers an exclusive collection of games curated by Hasbro Gaming experts that will be delivered straight to subscriber doors every three months starting this fall.

There are two types of crates, each containing three games. The Party Crate is packed with content geared toward college students, young adults, and parents who are looking to enjoy “adults-only” game nights.  The Family Crate offers games designed to be played together and enjoyed equally by kids and adults. [Read more...]

Hasbro Sets 100 Percent Renewable Energy and Carbon Neutrality Goal

Hasbro LogoHasbro Inc. set a 100 percent renewable energy use and carbon neutrality goal across its owned and operated global operations. For the past two years, the company has achieved its previous goal of 100 percent renewable energy and carbon neutrality in the U.S.

Hasbro purchased 25,699 megawatt-hours of renewable energy certificates (RECs) to address 99.6 percent of its 2016 global electricity consumption. Additionally, the company purchased carbon offsets in 2016 to address its global carbon footprint. Cumulatively, this reduction in Hasbro’s carbon footprint is similar to growing 766,411 trees per year for 10 years or not using 69,513 barrels of oil. [Read more...]

Hasbro, Harmonix Unveil New Details For DropMix

DropMix Starter Set PackageHasbro Inc. and Harmonix Music Systems Inc. revealed ten new songs and a new game mode for its upcoming music mixing game DropMix. First announced in March, the game features multiple game modes, including Clash Mode and Party Mode, and allows players to create mixes of songs by playing cards on a game board connected to an app.

Unlike Clash Mode, which pits two teams against each other as they battle to master the mix, players in Party Mode work together to fulfill crowd requests coming from the DropMix app. Playing together, friends will create a stream of music mixes. [Read more...]

Hasbro, DMG Entertainment Launching Transformers Digital Experience Centers

DMG Entertainment AR VR Experience CentersHasbro and Dan Mintz’s DMG Entertainment are launching interactive Transformers digital simulation experience centers.

The centers will feature up-close interactions with Transformers characters, virtual and augmented reality technology, interactive environments, and activities that feature various forms of the latest digital technologies.

[Read more...]

Hasbro Opens Ticket Sales for HASCON

hasconHasbro opened ticket sales for its first HASCON FANmily event. Single day and three-day tickets and VIP packages are now available for purchase worldwide.

Appearances and meet and greets featured at the event so far include Transformers films produce Lorenzo Di Bonaventura, Stan Lee, original Transformers voices Peter Cullen and Frank Welker, “Chewbacca Mom,” and more. [Read more...]

Here’s a First Look at My Little Pony: The Movie

MLP_Poster_ST_v001 copy

Hasbro revealed a never-before-seen image from My Little Pony: The Movie.

In the photo, fans can meet Princess Skystar (voiced by Kristin Chenoweth) and Queen Novo (voiced by Uzo Aduba). Familiar faces from the Mane 6 are also featured in the image, including Rainbow Dash, Fluttershy, Applejack, Twilight Sparkle, Rarity, and Pinkie Pie. [Read more...]

Hasbro, TOMY Unveil Transformers Masterpiece Movie Series Figure Line

C08930620_630509586127_detail_17-300x295Hasbro and TOMY co-created a Transformers Masterpiece Movie Series, a line of figures based on Michael Bay’s series of Transformers films. The line was unveiled at the Beijing and Guangzhou Midnight Sales Event and commemorates the 10th anniversary of Michael Bay’s Transformers movies.

The first figure for release will be the Optimus Prime MPM-4 Figure, designed after the character’s appearance in the 2007 film, Transformers. It can transform from truck to robot and comes with a variety of battle accessories.

The fifth installment of the franchise, Transformers: The Last Knight, premieres this summer.

Hasbro Earns Top Spot on Best Corporate Citizens List

Hasbro LogoCR Magazine ranked Hasbro Inc. as the No.1 on its 2017 100 Best Corporate Citizens listThe corporate ethics publication ranks the most transparent and responsible companies in the U.S. This is the first time that Hasbro has been ranked first overall, and the third consecutive year it has ranked in the top five.

Hasbro’s methods of sustainable packaging, renewable energy, contribution to climate change and its human rights policies each helped to contribute to its top ranking ranking. Hasbro was also named a 2017 World’s Most Ethical Company by the Ethisphere Institute; No. 1 in Newsweek’s 2016 Green Rankings; and recognition from Civic 50, a Points of Light initiative.

Disney, Lucasfilm Launch Star Wars Forces of Destiny

Disney and Lucasfilm today announced Star Wars Forces of Destiny, a new initiative celebrating each of the iconic heroes from across the Star Wars universe. An original series of animated shorts will explore new adventures of key characters including Rey, Jyn Erso, Sabine Wren, Princess Leia, Ahsoka Tano, and others, ahead of books and a TV special later this year.

The stories will also be supported by a line of toys from Hasbro, including new Adventure Figures—a fusion between traditional dolls and action figures.

[Read more...]