HoliDAY of Play 2015

Painting Lulu, Hasbro Team Up for Licensing Agreement

Painting LuluPainting Lulu has entered a multi-year licensing agreement with Hasbro, Inc to extend its product line to include My Little Pony, Transformers: Rescue Bots, and Tonka brands.

Painting Lulu is a paper-to-digital coloring pack that includes a paper coloring book, a digital crayon, and a free app. Kids draw on paper with regular crayons, scan the pages using the free app on any mobile device, and continue to decorate, correct, and share their creations digitally. Kids enjoy the feel of using real crayons, markers, paintbrushes, and erasers whether at home or on the go.

Hasbro Celebrates First-Ever World Play-Doh Day

PlayDohDayToday, Hasbro Inc. celebrates Play-Doh with the first-ever World Play-Doh Day. Recognized as National Play-Doh Day in the U.S. since 2006, fans are encouraged to share their Play-Doh masterpieces and visit the Play-Doh Facebook page to see a virtual parade of fan-made sculpts.

[Read more...]

Monopoly Here & Now: U.S. Edition Teaches Cities to Kids

Monopoly Here & NowThe latest Monopoly board, Monopoly Here & Now: U.S. Edition, available from Hasbro, features 22 real-life cities including Dallas, Los Angeles, and New York City as property spaces. Earlier this year, Hasbro teamed with BuzzFeed for Monopoly’s 80th anniversary, inviting fans to vote for their favorite U.S. cities, which the new board reflects.

[Read more...]

COMMENTARY: The More Things Change with Star Wars Licensed Toys…

Star Wars: The Force Awakens Kylo Ren 20-inch figure, from Jakks Pacific

A long weekend ago, in a toy store far, far more crowded than I had anticipated (Toys “R” Us Times Square, though I really should have known better at that point), I checked out Destination: Star Wars—The Exhibition, which showed off Star Wars toys past and present. It closed this past Monday, but photos of all the exhibits can still be found online. Besides the opportunity to see vintage Star Wars toys, it was worth visiting because located over in its own themed corner of the store were all the new toys launched in anticipation of the upcoming, Star Wars: The Force Awakens.

[Read more...]

New Star Wars: The Force Awakens Toys and Other Products Go on Sale Everywhere

Force-Friday-logo-RED[1].jpgToday, merchandise inspired by the highly anticipated Star Wars: The Force Awakens launched at retailers as Force Friday officially went underway. More than 3,000 retail locations in the U.S. opened their doors at midnight for fans to be among the first to discover new Star Wars products.

[Read more...]

The Force Will Be Strong at Toys “R” Us Times Square on September 4

Star Wars Millennium Falcon Spaceship from Kenner (1979)

Star Wars Millennium Falcon Spaceship from Kenner (1979), on display as part of Destination: Star Wars—The Experience

When the clock strikes 12:01 a.m. on September 4, all Toys “R” Us stores in the U.S. will open their doors, giving customers the opportunity to purchase hundreds of new Star Wars playthings, including a wide variety of merchandise not available anywhere else.

[Read more...]

Hasbro Inc. Supports Local Schools with Introduction of No Bully Initiative

Hasbro-logo-jpgHasbro Inc., the Pawtucket School Department, and the City of Pawtucket, R.I., have entered into a partnership with No Bully, a non-profit organization that trains schools how to leverage student empathy to stop bullying. Pawtucket is the first district in New England to adopt the No Bully program department wide and declare itself a bully-free city.

[Read more...]

Hasbro Completes Sale of Manufacturing Facilities to Cartamundi

Hasbro-logo-jpgHasbro Inc. has completed the previously announced sale of its manufacturing locations in East Longmeadow, Mass., and Waterford, Ireland, to the Cartamundi Group. The specific terms of the transaction were not disclosed.

[Read more...]

WIT Gathers Resources for Upcoming Empowerment Day Panels

WIT.logoWomen in Toys (WIT) has gathered business executives, celebrities, government officials, and more for the panel slate of its upcoming WIT Empowerment Day. Scheduled to take place on October 5 at the Dallas Market Center, WIT Empowerment Day will provide opportunities to meet with panelists, as well as more than a dozen hand-selected expert industry mentors, who can offer advice on how to grow businesses and get concepts to market. The event is free to WIT members.

[Read more...]

Playmation Marvel’s Avengers Available for Pre-Order at Canadian Retailers

PlaymationThis past week, Disney Consumer Products and Interactive Media (DCPI), along with Hasbro Inc., announced the pre-sale of Playmation Marvel’s Avengers at select Canadian retailers. A new system of toys and wearables, Playmation Marvel’s Avengers utilizes smart technology to inspire kids to run around and use their imaginations, as they become the heroes or heroines of stories from Marvel’s Avengers.

[Read more...]