Hasbro, TripAdvisor Partner to Add Vacations to The Game of Life

LifeHasbro Inc. teamed up with TripAdvisor to add vacations to The Game of Life game. For the first time in the board game’s 60-year history, players will be encouraged to choose their dream destinations with vacation cards inspired by some of TripAdvisor’s top-ranked family destinations and activities. [Read more...]

Hasbro Expands Celebrity Lineup for HASCON

hasconHasbro Inc. today revealed additional entertainment programming details for its first-ever HASCON FANmily event. The event will take place Sept. 8 to 10 at the Rhode Island Convention Center and Dunkin’ Donuts Center in Providence, Rhode Island.  [Read more...]

Hasbro Announces Stretch Armstrong Series to Debut on Netflix

Hasbro Inc. is creating a new original series, Stretch Armstrong and the Flex Fighters, from Hasbro Studios to premiere on Netflix. The new teenage superhero animated series will reimagine Hasbro’s classic Stretch Armstrong brand into a relatable kids adventure that features diverse characters.  [Read more...]

Hasbro Adds Panels, Meet & Greets, and More at First-Ever HASCON FANmily Event

hasconHasbro unveiled additional programming details for its first-ever HASCON FANmily Event happening September 8 to 10 at the Rhode Island Convention Center and Dunkin’ Donuts Center in Providence, Rhode Island.

James Gunn, writer and director of Guardians of the Galaxy Vol. 1 and and musicial Stan Bush are joining the line up, including appearances by Dude Perfect; Stan Lee of Marvel Comics; Lorenzo Di Bonaventura, producer of all Transformers films; Peter Cullen and Frank Welker, original Transformers original voice talent; Andrea Libman and Cathy Weseluck, voice talent of My Little Pony: Friendship is Magic and My Little Pony: The Movie; and “Chewbacca Mom,” Candace Payne.  [Read more...]

Hasbro, Nintendo Join Forces for Monopoly Gamer Edition

Monopoly Gamer

Hasbro and Nintendo have partnered to bring iconic Nintendo characters and new game play to the Monopoly game board.

The Monopoly Gamer edition brings elements from Super Mario games, such as beating bosses, winning coins, and more, and characters such as Mario, Donkey Kong, Princess Peach, and Yoshi, to the Monopoly game board.

Inspired by the classic Nintendo video games but true to the current Monopoly game, players will race around the board to “own it all” by completing levels *(buying property), collecting coins (money), and battling bosses to rack up points and win the game.

Each Super Mario game token has special powers and unique abilities to use during gameplay. For example, when the player with the Mario token rolls a “Super Star,” the player collects bonus coins from the bank. Players can purchase additional Power Pack tokens and collect additional characters, including Luigi, Boo, Rosalina, Wario, Diddy Kong, and more.
Monopoly Gamer_ Power Pack OOP

Hasbro Launches Its First Gaming Subscription Service

gamecrate-300x206Consumers can now sign up for Hasbro’s first subscription service, Hasbro Gaming Crate. This program offers an exclusive collection of games curated by Hasbro Gaming experts that will be delivered straight to subscriber doors every three months starting this fall.

There are two types of crates, each containing three games. The Party Crate is packed with content geared toward college students, young adults, and parents who are looking to enjoy “adults-only” game nights.  The Family Crate offers games designed to be played together and enjoyed equally by kids and adults. [Read more...]

Hasbro Sets 100 Percent Renewable Energy and Carbon Neutrality Goal

Hasbro LogoHasbro Inc. set a 100 percent renewable energy use and carbon neutrality goal across its owned and operated global operations. For the past two years, the company has achieved its previous goal of 100 percent renewable energy and carbon neutrality in the U.S.

Hasbro purchased 25,699 megawatt-hours of renewable energy certificates (RECs) to address 99.6 percent of its 2016 global electricity consumption. Additionally, the company purchased carbon offsets in 2016 to address its global carbon footprint. Cumulatively, this reduction in Hasbro’s carbon footprint is similar to growing 766,411 trees per year for 10 years or not using 69,513 barrels of oil. [Read more...]

Hasbro, Harmonix Unveil New Details For DropMix

DropMix Starter Set PackageHasbro Inc. and Harmonix Music Systems Inc. revealed ten new songs and a new game mode for its upcoming music mixing game DropMix. First announced in March, the game features multiple game modes, including Clash Mode and Party Mode, and allows players to create mixes of songs by playing cards on a game board connected to an app.

Unlike Clash Mode, which pits two teams against each other as they battle to master the mix, players in Party Mode work together to fulfill crowd requests coming from the DropMix app. Playing together, friends will create a stream of music mixes. [Read more...]

Hasbro, DMG Entertainment Launching Transformers Digital Experience Centers

DMG Entertainment AR VR Experience CentersHasbro and Dan Mintz’s DMG Entertainment are launching interactive Transformers digital simulation experience centers.

The centers will feature up-close interactions with Transformers characters, virtual and augmented reality technology, interactive environments, and activities that feature various forms of the latest digital technologies.

[Read more...]