Hasbro Earns Top Spot on Best Corporate Citizens List

Hasbro LogoCR Magazine ranked Hasbro Inc. as the No.1 on its 2017 100 Best Corporate Citizens listThe corporate ethics publication ranks the most transparent and responsible companies in the U.S. This is the first time that Hasbro has been ranked first overall, and the third consecutive year it has ranked in the top five.

Hasbro’s methods of sustainable packaging, renewable energy, contribution to climate change and its human rights policies each helped to contribute to its top ranking ranking. Hasbro was also named a 2017 World’s Most Ethical Company by the Ethisphere Institute; No. 1 in Newsweek’s 2016 Green Rankings; and recognition from Civic 50, a Points of Light initiative.

Disney, Lucasfilm Launch Star Wars Forces of Destiny

Disney and Lucasfilm today announced Star Wars Forces of Destiny, a new initiative celebrating each of the iconic heroes from across the Star Wars universe. An original series of animated shorts will explore new adventures of key characters including Rey, Jyn Erso, Sabine Wren, Princess Leia, Ahsoka Tano, and others, ahead of books and a TV special later this year.

The stories will also be supported by a line of toys from Hasbro, including new Adventure Figures—a fusion between traditional dolls and action figures.

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Hasbro Studios Earns Daytime Emmy Award Nomination for Outstanding Original Song

HasbroEmmyHasbro Studios earned a nomination for the 44th Annual Daytime Emmy Awards in the category for Outstanding Original Song.

The nominated song, “Legend of Everfree,” hails from Hasbro Studios’ My Little Pony movie special, My Little Pony Equestria Girls: Legend of Everfree, the third installment of the brand’s spin-off series.

Daniel Ingram, the lyricist and composer behind “Legend of Everfree,” also received a nomination last year in the same category for his original song featured in the sixth season of Discovery Family’s My Little Pony: Friendship is Magic. In the past five years, Hasbro Studios’ produced TV series have won six awards and received 27 nominations.

 

Hasbro, Indiegogo, and Daymond John Announce Crowdfunding Gaming Challenge Winner

Damon JohnHasbro Inc. and Daymond John, creator of FUBU and co-star of ABC’s Shark Tank, have selected Cloud Control as the grand prize winner of the Fall 2016 Gaming Challenge.  [Read more...]

Hasbro Announces Results of Monopoly Token Madness Vote

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The fans have spoken: The eight tokens set to “pass GO” in the next generation of Hasbro‘s Monopoly game are the Scottie dog, top hat, car, battleship, cat, T. rex, rubber ducky, and penguin tokens. The iconic thimble, boot, and wheelbarrow tokens, which are in the current game, will be replaced by the T. rex, rubber ducky, and penguin tokens in the next iteration of the game, coming out this fall. [Read more...]

Hasbro Recognized as One of the World’s Most Ethical Companies for Sixth Consecutive Year

Hasbro LogoThe Ethisphere Institute named Hasbro Inc. as a 2017 World’s Most Ethical company. This marks Hasbro’s sixth consecutive year of being recognized, and is one of three companies to be named from the consumer products sector.

This year is the 11th year that Ethisphere has honored those companies who recognize their role in society to influence and drive positive change, consider the impact of their actions on their employees, investors, customers, and other key stakeholders, and use their values and culture as an underpinning to the decisions they make every day. [Read more...]

Hasbro, Harmonix Announce Dropmix

HasbroDropMixThe global launch of Dropmix, Hasbro‘s new fast-paced music mixing game, will launch globally in September. Developed in collaboration with video game developer Harmonix Music Systems Inc., creators of Rock Band and Dance Central, Dropmix uses technology that lets players create unique mixes of songs by placing cards on a game board connected to a mobile app.  [Read more...]

Hasbro’s Play-Doh Products to Be Manufactured by Cartamundi in the U.S.

PlayDohHasbro Inc. and Cartamundi have entered an agreement for Cartamundi to start manufacturing certain Play-Doh products in its East Longmeadow, Mass. factory for distribution in North America. [Read more...]

DreamWorks, Universal Announce Trolls Sequel

Trolls2DreamWorks Animation and Universal Pictures announced that a Trolls sequel is in the works and will hit theaters on April 10, 2020. Anna Kendrick and Justin Timberlake will reprise their roles as the leading duo, eternal optimist Poppy and curmudgeon Branch, respectively, in the animated musical-comedy. 

Trolls is based on the classic doll line and brought in $339.5 million in the box office since its November debut. Hasbro is the master toy licensee for the property and launched a line of figures, plush, play sets, and more for the original movie.

Jazwares, Hasbro Partner for New Collection of Nerf Products

Jazwares partnered with Nerf, in collaboration with Hasbro, to introduce a Nerf toy and accessory line that includes targets, tactical gear, storage, and more.

Jazwares will offer a variety of products to enhance the Nerf lifestyle and blaster play. In addition, Jazwares will also extend the Nerf Sports segment with indoor and outdoor sports and games. The Jazwares Nerf Collection will be available at major retailers this fall in North America, Europe, the Middle East, and Africa (EMEA).