Hasbro Announces Results of Monopoly Token Madness Vote

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The fans have spoken: The eight tokens set to “pass GO” in the next generation of Hasbro‘s Monopoly game are the Scottie dog, top hat, car, battleship, cat, T. rex, rubber ducky, and penguin tokens. The iconic thimble, boot, and wheelbarrow tokens, which are in the current game, will be replaced by the T. rex, rubber ducky, and penguin tokens in the next iteration of the game, coming out this fall. [Read more...]

Hasbro Recognized as One of the World’s Most Ethical Companies for Sixth Consecutive Year

Hasbro LogoThe Ethisphere Institute named Hasbro Inc. as a 2017 World’s Most Ethical company. This marks Hasbro’s sixth consecutive year of being recognized, and is one of three companies to be named from the consumer products sector.

This year is the 11th year that Ethisphere has honored those companies who recognize their role in society to influence and drive positive change, consider the impact of their actions on their employees, investors, customers, and other key stakeholders, and use their values and culture as an underpinning to the decisions they make every day. [Read more...]

Hasbro, Harmonix Announce Dropmix

HasbroDropMixThe global launch of Dropmix, Hasbro‘s new fast-paced music mixing game, will launch globally in September. Developed in collaboration with video game developer Harmonix Music Systems Inc., creators of Rock Band and Dance Central, Dropmix uses technology that lets players create unique mixes of songs by placing cards on a game board connected to a mobile app.  [Read more...]

Hasbro’s Play-Doh Products to Be Manufactured by Cartamundi in the U.S.

PlayDohHasbro Inc. and Cartamundi have entered an agreement for Cartamundi to start manufacturing certain Play-Doh products in its East Longmeadow, Mass. factory for distribution in North America. [Read more...]

DreamWorks, Universal Announce Trolls Sequel

Trolls2DreamWorks Animation and Universal Pictures announced that a Trolls sequel is in the works and will hit theaters on April 10, 2020. Anna Kendrick and Justin Timberlake will reprise their roles as the leading duo, eternal optimist Poppy and curmudgeon Branch, respectively, in the animated musical-comedy. 

Trolls is based on the classic doll line and brought in $339.5 million in the box office since its November debut. Hasbro is the master toy licensee for the property and launched a line of figures, plush, play sets, and more for the original movie.

Jazwares, Hasbro Partner for New Collection of Nerf Products

Jazwares partnered with Nerf, in collaboration with Hasbro, to introduce a Nerf toy and accessory line that includes targets, tactical gear, storage, and more.

Jazwares will offer a variety of products to enhance the Nerf lifestyle and blaster play. In addition, Jazwares will also extend the Nerf Sports segment with indoor and outdoor sports and games. The Jazwares Nerf Collection will be available at major retailers this fall in North America, Europe, the Middle East, and Africa (EMEA).

Monopoly Fans Vote to Remove Thimble Token

MonopolyThimbleMonopoly fans worldwide have spoken—the iconic Thimble token will be removed from the current Monopoly game.

After nearly a month of voting in the Monopoly Token Madness campaign, more than 4 million votes from fans around the world decided to remove the Thimble token from the game, which was originally added in 1935. [Read more...]

Disney Channel Renews Elena of Avalor for Season Three, Expands Licensees

ELENADisney Channel ordered a third season of Elena of Avalor, an animated series that follows a brave and adventurous teenager who rules her kingdom. The series premiered last summer in the U.S. and targets kids ages 2 to 11. Elena of Avalor holds the number one spot in its timeslot in the U.S., the UK, Spain, and Portugal. Episodes from the second season will premiere this fall on Disney Channel and Disney Junior. [Read more...]

Hasbro Appoints John Frascotti to President

Hasbro.Frascotti,JohnHasbro Inc. promoted John Frascotti to president, effective immediately. He will continue to report to Brian Goldner, who became chairman and CEO of the company.

In this role, Frascotti will continue to lead Hasbro’s product design and development, global marketing, digital gaming, entertainment, and consumer products initiatives. [Read more...]

Marvel Unveils Heroes Come In All Sizes Retail Campaign

MarvelHeroesAllSizesDisney Consumer Products and Interactive Media (DCPI) will debut the new retail campaign, Marvel Heroes Come in All Sizes, this spring. The campaign celebrates Marvel Super Heroes and everyday heroes to teach that the best way to measure a Super Hero is by the size of their heart.

New Marvel products will highlight this theme and will be available in categories including home entertainment, television, publishing, and digital content. At retail, Marvel Heroes Come in All Sizes will follow the success of the fall campaign, Marvel Super Hero Spectacular, with new product launches and in-store statements, including Hasbro for six-inch Marvel Legends figures; Funko for larger-scale collectible characters; Lego for updated Mighty Micros; Jakks Pacific for Tsum Tsum characters; Jada Toys for die-cast figures; and Schleich for a collectible figure lineup.

Retail partners will feature marketing campaigns, which include branded end caps at Walmart and Target; Toys “R” Us will debut a front-of-store “What’s Hot” feature; Kohl’s will promote Marvel softlines and toys; and Amazon will offer marketing support for DVDs, books, and licensed product.

Disney Consumer Products and Interactive Media will support the campaign with a series of new brand-driven marketing spots and influencer campaigns.  There will also be a stop-motion advertainment spot that will use Hasbro action figures, which will be released in February.