Sweet Suite 2016

Toys “R “Us Launches #GoRogue Events

toys-r-us-logo 2Star Wars fans can now preorder toys from Rouge One: A Star Wars Story at Toysrus.com in advance of their arrival in stores

To celebrate the release of the movie, Toys “R” Us stores will be transformed into Destination Star WarsRebel Bases at midnight on September 30, where customers can purchase limited edition toy collectibles. The collectibles that will be featured include Star Wars Force Band by Sphero, Rogue One: A Star Wars Story The Black Sergeant Jyn Erso from Hasbro, Rebel U-Wing Fighter Drone from Hasbroand Star Wars The Black Series Imperial Stormtrooper Electronic Voice Changer Helmet from Hasbro.

At the #RogueOne event, fans can enjoy free giveaways including a poster and a t-shirt and be the first to view the “Rogue One: A Star Wars Story”  feature shops at the front of all Toys “R” Us stores where Star Wars action figures, construction sets, and other memorabilia will be on display and available for purchase.

For more information about the Star Wars #RogueOne midnight opening events, visit Toysrus.com/DestinationStarWars.

Daymond John Joins Hasbro and Indiegogo in Crowdfunding Challenge

HasbroGamingLabEntrepreneur Daymond John, creator of FUBU and co-star of ABC’s Shark Tank, will guest judge in Hasbro and Indiegogo’s Fall 2016 Gaming Challenge. Following its successful debut last year and a follow-up challenge earlier this spring, the gaming challenge this fall offers independent game designers a platform to promote their ideas and allows Hasbro to celebrate the growing gaming community and discover and develop new games. The challenge is open to game designers in the U.S., the UK, Canada (excluding Quebec), France, and Germany. [Read more...]

Mattel Named New Master Toy Licensee for Jurassic World

Image converted using ifftoanyNBCUniversal Brand Development named Mattel as the worldwide master toy licensee for Jurassic World beginning July 2017. Under the terms of the deal, Mattel will design, produce, and bring to market a variety of toys and consumer products inspired by the franchise and its multiple feature films, including the next film set to release in 2018.  [Read more...]

First Star Wars Rogue One Toy Revealed

LONDON, ENGLAND - JULY 15: Felicity Jones and Riz Ahmed on stage during the Rogue One Panel at the Star Wars Celebration 2016 at ExCel on July 15, 2016 in London, England. (Photo by Ben A. Pruchnie/Getty Images for Walt Disney Studios) *** Local Caption *** Felicity Jones; Riz Ahmed

The first toy for Rogue One: A Star Wars Story was revealed last week at Star Wars Celebration in London during a cast panel for the movie. [Read more...]

Hasbro to Launch Furby Connect this Fall

Furby_Connect_from_Hasbro,_Inc._(Teal)Hasbro introduced the digitally-integrated Furby Connect, the newest product from the Furby brand. The Furby Connect uses Bluetooth technology to connect with kids through video clips, songs, phrases, and more.

The new Furby reacts to sound and touch, and speaks more than 1,000 phrases. It also knows what day it is, the time of day, and will say phrases that correspond to the different points of the day. With the Furby World Connect app, owners can use Bluetooth to play and interact with their Furbies. In addition, Hasbro has teamed up with Kidz Bop and Junkin Media to create music and videos content. [Read more...]

Hasbro Ranks No. 1 on Civic 50 List Of Most Community Minded Companies

CmR5YsBXgAArvfSCivic 50 recognized Hasbro as the most community-minded company in the consumer discretionary industry. The Civic 50 creates a guide for companies looking to best use its time, talent, and resources to improve the quality of life in the communities where it does business.

Hasbro has been recognized each year since 2012, and its programs focus on empowering childhood with leveraging its company assets to make the best impact for the kids it supports. Hasbro also gives employees four hours of paid time off each month to volunteer with organizations that benefit children.

Amazon Dash Buttons Available Now for Nerf and Play-Doh

Hasbro LogoPlay-Doh and Nerf are the first toy brands available on Amazon’s Dash program. The Amazon Dash Button is a small, Wi-Fi enabled electronic device that allows Amazon Prime customers to reorder preferred products with the press of a button. [Read more...]

Marvel Unveils World Merchandising Program for Guardians of the Galaxy Franchise

3255296 2Marvel unveiled a licensing program in support of its Guardians of the Galaxy franchise ahead of next year’s sequel. In anticipation of the new film and to help spark ongoing demand for all things Guardians, Marvel is unleashing an expanded merchandising program. The program will offer year-round support to the franchise for fans of all ages with focus on younger customers, ages 6-11. The merchandise rollout will include new toys, games, books, apparel, accessories, and more. [Read more...]

Moose Toys Becomes No. 4 Largest Toy Company in U.S.

ShopkinsLifestyleMoose Toys ranks fourth among toy manufacturers in the U.S., according to data from The NPD Group Retail Tracking Service. The data is based on dollar sales of toys from January through March of this year. The company’s growth is boosted by sales of its Shopkins collectible brand. [Read more...]

Hasbro Expands with New Space in Media Studios North

Hasbro LogoHasbro Inc. announced the company’s plans to relocate and expand its West Coast presence. The company will move from its 45,000-square-foot North Hollywood Way office in Burbank, CA, to an  80,000-square-foot office space on 3333 West Empire Ave. in Burbank’s Media Studios North office park.

Media Studios North is a 1.2 million-square-foot office park owned by Shorenstein Properties LLC and The Worthe Real Estate Group, Inc. Home to companies like Technicolor and Kaiser Permanente, the property is adjacent to the Bob Hope Airport, and offers quick access to Downtown Los Angeles.

Employees will have access to a range of amenities, including two full-service commissaries, a first-class health club, and outdoor activities such as basketball, volleyball, tennis, and a jogging track. The building is LEED Gold certified, and features enough space for over 300 employees. Hasbro intends for the move to happen in the fourth quarter of this year.