COMMENTARY: These Classic Games Are Full of Fun Trivia Facts

Scrabble, circa 1948

Covering the toy industry, you learn a lot of neat facts about toys and games. That especially rings true in a year like this one, in which some of the best-known brands are celebrating impressive milestone birthdays. Here are some games with names you’ll probably recognize, and some related trivia, which hopefully you won’t have known until now.

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The Transformers Brand Transforms the Children’s Museum of Indianapolis into an Immersive Experience

Transformers,RobotsinDisguiseThe Children’s Museum of Indianapolis celebrates 30 years of Hasbro’s Transformers brand with Transformers Robots in Disguise, exhibiting between now and July 26.

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Monopoly Reveals Here & Now Vote Results on 80th Birthday

Monopoly,PeruWith nearly 4 million votes cast in 182 countries, Monopoly fans around the world have selected their favorite cities to become property spaces in the upcoming Monopoly Here & Now games, which are launching this fall. Hasbro Inc. revealed the list today on the Monopoly brand’s official birthday, coinciding with the first-ever World Monopoly Day.
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Marvel Rolls Out Extensive Toy, Kids Product Program for Avengers: Age of Ultron, Spider-Man, and More

Marvel LogoOn Wednesday, Disney Consumer Products (DCP) revealed its 2015 plans for Marvel and its key franchises, including The Avengers and Spider-Man. This year will see the roll-out of one of DCP’s biggest licensing programs to date, which would revolve around Marvel’s Avengers: Age of Ultron, the launch of new animated content, and innovative marketing initiatives.
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Hasbro, Demi Lovato Team Up to Introduce New Twister Moves Line

LovatoHasbro has joined forces with recording artist, performer, and actress Demi Lovato to introduce new ways to move with the Twister Moves line. Lovato will be calling for fans on social media worldwide to play along in The Biggest Game of Twister Ever, and on Tuesday, will take over the Twister Twitter Handle (@Twister) to kick off the campaign.

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Hasbro Named as a 2015 World’s Most Ethical Company

Hasbro logoThe Ethisphere Institute has recognized Hasbro Inc. as a 2015 World’s Most Ethical Company, a designation for organizations that have had a material impact on the way business is conducted by fostering a culture of ethics and transparency at every level. Hasbro has been designated among the World’s Most Ethical Companies since 2012. [Read more...]

COMMENTARY: Toy Fair 2015 Shows Off Toymakers’ Tech-Savvy Side

The Meccanoid G15 KS, from Spin Master

We all know that kids are more tech-savvy at the age of 2 than most of us will ever be. Living in the digital age comes instinctively for kids, and the fact that they have the ability to understand and use technology so early on lets toy manufacturers create some really, really cool tech toys for kids of all ages. Below is a roundup of favorite tech-y playthings from North American International Toy Fair, in no particular order:
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Q&A with Sharon DiMinico, Founder and CEO, Learning Express

Learning Express.sharonThe Toy Book (TTB): How are Learning Express retailers engaging consumers in-store to drive sales?

Sharon DiMinico (SD): Every month, our stores publish a full calendar of events to draw people into the store. We engage, we entertain, and we have product demonstrations. We also offer classes, costumed character appearances, and featured guests (silhouette artists, musicians, authors, etc.). We learned early on that customer-centric services and the “wow” factor would be the only way to compete with buying toys online from the comfort of your home. [Read more...]

Q&A with Billy Lagor, Senior Vice President and General Manager, Asia-Pacific at Hasbro

Billy LagorThe Toy Book (TTB): What kind of marketing promotions are going on in the region in anticipation of Chinese New Year?

Billy Lagor (BL): We have significant promotional activity surrounding Chinese New Year. This consists of a substantial range of marketing activity to engage our shoppers and consumers, similar to what happens during the holiday season in the U.S., and development of unique products designed with a Chinese New Year theme or to meet specific Chinese New Year product expectations. See below for some examples from the past two years.
Microsoft Word - HASBRO AND THE CHINESE MARKET - Billy interview

 

 

 

 

 

 

 

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Hasbro and BuzzFeed Team Up for Global Monopoly Here & Now Campaign

Hasbro-logo-jpgIn celebration of the Monopoly brand’s 80th anniversary, Hasbro Inc. has teamed up with BuzzFeed to ask fans to choose which great cities around the world will be featured as property spaces in new Monopoly Here & Now games, which are launching this fall. [Read more...]