The Transformers Brand Transforms the Children’s Museum of Indianapolis into an Immersive Experience
With nearly 4 million votes cast in 182 countries, Monopoly fans around the world have selected their favorite cities to become property spaces in the upcoming Monopoly Here & Now games, which are launching this fall. Hasbro Inc. revealed the list today on the Monopoly brand’s official birthday, coinciding with the first-ever World Monopoly Day.
Marvel Rolls Out Extensive Toy, Kids Product Program for Avengers: Age of Ultron, Spider-Man, and More
On Wednesday, Disney Consumer Products (DCP) revealed its 2015 plans for Marvel and its key franchises, including The Avengers and Spider-Man. This year will see the roll-out of one of DCP’s biggest licensing programs to date, which would revolve around Marvel’s Avengers: Age of Ultron, the launch of new animated content, and innovative marketing initiatives.
Hasbro has joined forces with recording artist, performer, and actress Demi Lovato to introduce new ways to move with the Twister Moves line. Lovato will be calling for fans on social media worldwide to play along in The Biggest Game of Twister Ever, and on Tuesday, will take over the Twister Twitter Handle (@Twister) to kick off the campaign.
The Ethisphere Institute has recognized Hasbro Inc. as a 2015 World’s Most Ethical Company, a designation for organizations that have had a material impact on the way business is conducted by fostering a culture of ethics and transparency at every level. Hasbro has been designated among the World’s Most Ethical Companies since 2012. [Read more...]
We all know that kids are more tech-savvy at the age of 2 than most of us will ever be. Living in the digital age comes instinctively for kids, and the fact that they have the ability to understand and use technology so early on lets toy manufacturers create some really, really cool tech toys for kids of all ages. Below is a roundup of favorite tech-y playthings from North American International Toy Fair, in no particular order:
The Toy Book (TTB): How are Learning Express retailers engaging consumers in-store to drive sales?
Sharon DiMinico (SD): Every month, our stores publish a full calendar of events to draw people into the store. We engage, we entertain, and we have product demonstrations. We also offer classes, costumed character appearances, and featured guests (silhouette artists, musicians, authors, etc.). We learned early on that customer-centric services and the “wow” factor would be the only way to compete with buying toys online from the comfort of your home. [Read more...]
Billy Lagor (BL): We have significant promotional activity surrounding Chinese New Year. This consists of a substantial range of marketing activity to engage our shoppers and consumers, similar to what happens during the holiday season in the U.S., and development of unique products designed with a Chinese New Year theme or to meet specific Chinese New Year product expectations. See below for some examples from the past two years.
Eric Nyman (EN): Hasbro puts our consumers at the center of everything we do, and we’ve seen a tremendous amount of change in the way kids and families play today. Therefore, we conduct extensive research and are in constant conversation with our consumers to better understand their wants and needs and make sure we are delivering the world’s best play experiences. Over the last several years, Hasbro’s marketing team in conjunction with our consumer insights team has talked to tens of thousands of kids of all ages through research and in our three Fun Labs around the world. [Read more...]