HoliDAY of Play 2015

Hasbro Inc. Supports Local Schools with Introduction of No Bully Initiative

Hasbro-logo-jpgHasbro Inc., the Pawtucket School Department, and the City of Pawtucket, R.I., have entered into a partnership with No Bully, a non-profit organization that trains schools how to leverage student empathy to stop bullying. Pawtucket is the first district in New England to adopt the No Bully program department wide and declare itself a bully-free city.

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Hasbro Completes Sale of Manufacturing Facilities to Cartamundi

Hasbro-logo-jpgHasbro Inc. has completed the previously announced sale of its manufacturing locations in East Longmeadow, Mass., and Waterford, Ireland, to the Cartamundi Group. The specific terms of the transaction were not disclosed.

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WIT Gathers Resources for Upcoming Empowerment Day Panels

WIT.logoWomen in Toys (WIT) has gathered business executives, celebrities, government officials, and more for the panel slate of its upcoming WIT Empowerment Day. Scheduled to take place on October 5 at the Dallas Market Center, WIT Empowerment Day will provide opportunities to meet with panelists, as well as more than a dozen hand-selected expert industry mentors, who can offer advice on how to grow businesses and get concepts to market. The event is free to WIT members.

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Playmation Marvel’s Avengers Available for Pre-Order at Canadian Retailers

PlaymationThis past week, Disney Consumer Products and Interactive Media (DCPI), along with Hasbro Inc., announced the pre-sale of Playmation Marvel’s Avengers at select Canadian retailers. A new system of toys and wearables, Playmation Marvel’s Avengers utilizes smart technology to inspire kids to run around and use their imaginations, as they become the heroes or heroines of stories from Marvel’s Avengers.

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Hasbro Teams Up with Indiegogo for Crowdfunding Gaming Challenge

Hasbro_logo_new 3.20.28 PMHasbro has teamed up with the crowdfunding website Indiegogo to find the next hit face-to-face party game, which the toymaker can help cultivate and bring to market. The toymaker is calling on game designers nationwide to share ideas for a new party game at www.nextgreatgamechallenge.com.

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Walmart Releases Chosen by Kids List of Top Toys for the Holiday Season

walmartWalmart has released its Chosen by Kids list, which features the top toys of the year as chosen by 1,000 kids. The retailer asked them to choose their favorite toys from among the newest items by Hasbro, Mattel, Spin Master, and Zing. For consumers’ convenience during this upcoming shopping season, the list is organized by gender and age, as well as by the categories Future Foodies, Veterinarians in Training, Dreaming Design Stars, and Adventure-Seekers in the Making.

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The Lowdown on Doll Hunting: Doll Collecting in the Age of Social Media

This article first appeared in the July/August 2015 issue of The Toy Book.

MelissaHunterHeadShotDoll collecting may be as old as the industry itself, but the newest generation of collectors is armed with video cameras, vlogs, and thousands of YouTube subscribers. They call themselves doll hunters.

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Hasbro to Launch Yo-Kai Watch Toy Line

Nintendo,YoKaiWatchWith Yo-Kai Watch, from Nintendo, launching in the U.S. on November 6, Hasbro will be introducing new play items based on the Yo-Kai Watch franchise in North America and Australia in January. Hasbro’s line, which will expand to additional global markets by the end of next year, will include toys and games centered around collectible medals, each representing a unique Yo-kai.

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Movie Recognizing the Inventor of Operation Launches as Indiegogo Campaign

Operation imageTim Walsh and Peggy Brown have launched an Indiegogo campaign with the goal of creating a film about John Spinello, who invented the classic game Operation. The movie, entitled Buzz Heard ’Round the World: The Inventor of Operation and the Power of Play, would pick up on the life of Spinello, who back in 1964, sold the patent to Operation to a toy development company for only $500.

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Ottawa Player Crowned 2015 North American Scrabble Champion

After five days of competitive Scrabble play, Matthew Tunnicliffe of Ottawa was crowned the 2015 North American Scrabble Champion. Tunnicliffe, a 28-year-old technical writer, defeated several top competitive Scrabble players, including last year’s champion Conrad Bassett-Bouchard. Along with the champion’s title and trophy, he earned a cash prize of $10,000.

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