McDonald’s, Activision Partner for Skylanders Giants Happy Meals

April 10, 2013 By

McDonald’s restaurants and Activision Publishing Inc. have partnered to launch Skylanders Giants Happy Meals. In North America, the program will run from April 12 to May 2, while supplies last, and will rollout in other select countries later this year.

Participating McDonald’s restaurants across the U.S. and Canada will offer customers who purchase a Happy Meal one of nine unique toys from Skylanders Giants, each with their own play feature, as well as a coupon for $10 off the Skylanders Giants starter pack. The upcoming Happy Meal program includes figurines inspired by Skylanders Giants characters as Spyro, Gill Grunt, Drobot, Chop Chop, Ignitor, Jet-Vac, Tree Rex, Crusher, and Kaos.

To maximize awareness, McDonald’s will support the three-week promotion with a fully-integrated marketing campaign that includes branded television advertising, in-restaurant merchandising, custom packaging and an online web and social media presence.

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Moshi Monsters Happy Meal Promotion Launches in the U.S.

December 13, 2012 By

Starting December 14, Moshi Monsters will invade McDonald’s restaurants throughout North America for a Moshi Monsters Happy Meals promotion. The special program will give fans from coast-to-coast a chance to get their hands on exclusive Moshi Monsters toys for four weeks during the holiday season. [Read more...]

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Spin Master Ltd., McDonald’s Team Up to bring Zoobles back to Happy Meals

June 21, 2012 By

Spin Master Ltd. has teamed up with McDonald’s to bring Zoobles back into the McDonald’s Happy Meal line-up. After an initial global launch of the Zoobles Happy Meal campaign last year, Spin Master and McDonald’s have launched an international campaign that will run in more than 55 countries around the world this year. McDonald’s guests can now rediscover Zoobles in all participating McDonald’s restaurants.

Zoobles are the breakaway collectible small doll toy for girls, featuring hundreds of characters that spring to life and transform when placed on their “Happitat.” Throughout the year, new characters and playsets will be added to the line-up.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

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McDonald’s Teams Up With The Smurfs to Encourage Healthy Eating Habits

August 2, 2011 By

McDonald’s is encouraging children worldwide to “Smurf the Earth” this summer with a 28-day Happy Meal campaign featuring 16 iconic Smurf designs. Smurf-themed packaging on healthy Happy Meal offerings, such as Apple Dippers and milk, will promote healthy eating decisions for children.

Within the U.S., McDonald’s has partnered with The Smurfs and Keep America Beautiful (K.A.B.) to put digital codes on the back of Apple Dippers packages that can be entered online at happymeal.com. For every code that is entered on the website, McDonald’s and K.A.B. will plant a tree (up to 100,000) in national forests across the country. Similar environmentally friendly promotions will take place at McDonald’s global locations.

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McDonald’s Revamps Happy Meal, Launches Nutritional Marketing Initiative

July 29, 2011 By

After being accused of using toys to lure kids to its restaurants and blamed for promoting unhealthy eating habits, McDonald’s is introducing a new Happy Meal that the company says adds “more nutritionally balanced choices,” as part of its “Commitments to Offer Improved Nutrition Choices” initiative.

Starting in September, and by Q1 2012, all McDonald’s Happy Meals will automatically include both apple slices (without the dipping caramel) and a smaller portion of French fries (1.1 ounces), along with the choice of a hamburger, cheeseburger, or chicken McNuggets, and a choice of beverage, including the new fat-free chocolate milk and 1 percent low-fat white milk. Customers can also request two bags of apple slices instead of the French fries.

By Q1 2012, McDonald’s hopes that Happy Meals will see an estimated 20 percent reduction in calories and also a reduction in fat. By 2015, the chain hopes to reduce sodium by 15 percent in all its meals.

The company will also promote nutritional messages in all of its national kids’ communications, including merchandising, advertising, digital, and on Happy Meal packaging.

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Liv Dolls Featured in Happy Meals

June 20, 2011 By

Following last month’s successful Zoobles Happy Meal Campaign, Spin Master, Ltd. has once again teamed up with McDonald’s to present the Liv Happy Meal Campaign, running now through July 7.

Miniature Liv characters Daniela, Sophie, Katie, Alexis, and Hayden, plus three styling heads, are available now at participating McDonald’s across North America. Both the Liv and Zoobles Happy Meal Campaigns are scheduled to hit international markets later this year and in 2012.

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McDonald’s Announces Recall on Shrek Themed Drinking Glasses

June 7, 2010 By

The U.S. Consumer Product Safety Commission and McDonald’s have announced a voluntary recall of the Shrek Forever After 3D Collectible Drinking Glasses, due to a potential cadmium risk.

The recall affects about 12 million units. The designs on the glasses contain cadmium, which produces a risk of adverse health effects after long term exposure. No injuries have been reported. The glasses were sold exclusively at McDonald’s from May 2010 to June 2010 for approximately $2. McDonald’s asks consumers to immediately stop using the glasses, and information on how to obtain a full refund can be found at www.McDonalds.com.

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Frankie The Fish Hits Retail Shelves

February 9, 2010 By

Gemmy Industries is introducing a toy replica of “Frankie the Fish,” the mechanical singing fish that starred in McDonald’s now-famous filet-o-fish sandwich TV commercial. The commercial, created by Arnold Worldwide in Boston, appeared last February for four weeks and featured the “quirky” song “Gimme Back That Filet-O-Fish.” Gemmy’s Frankie The Fish version will include motion-activated movements, the original version of the song, as well as a new club remix. The product is available at Kmart, Walgreens, CVS, Rite Aid, Bed Bath & Beyond, BJ’s Warehouse Clubs, Menards, and many online retailers.

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