Om Nom Toys in New Zeptolab and McDonald’s Happy Meal Promotion

OmNom.FruitSkewerZeptolab is teaming with McDonald’s on a new multi-market Happy Meal promotion for its popular mobile game brand, Cut the Rope. The deal was brokered by Zeptolab’s master licensing agent in Europe, ITV Studios Global Entertainment (ITVS GE).

Through October, the promotion will run in 37 markets across Europe and will offer a new and exclusive app, Cut the Rope: Hungry for Fruit, which is available on McDonald’s Happy Studio on the iOS and Android platforms. The goal of the game is to get the candy-eating monster, Om Nom, a steady diet of fruit by popping floating bubbles that contain the fruit or Om Nom himself. During the promotion, every Happy Meal purchase will come with one of eight Om Nom fruit-themed toys.

Store window takeovers, fruit sampling, fun fruit recipe cards, and premium demos are among the activations that will support the new Cut the Rope game for the duration of the promotion.

McDonald’s Delivers Skylanders Happy Meals with Exclusive Toys

HappyMeal.SkylandersFor the second consecutive year, Activision Publishing Inc. and McDonald’s USA LLC are teaming up for a Skylanders Happy Meal program. Through April 24, participating McDonald’s restaurants in the U.S. and Puerto Rico will launch a new Skylanders Happy Meal featuring one of eight exclusive toys inspired by Skylanders Swap Force.

Customers who purchase a Happy Meal will receive one of eight toys, each with a unique play feature, as well as coupons for discounts off the Skylanders Swap Force Starter Pack and a Skylanders character. The Happy Meal figurines are inspired by the fan-favorite characters Chompy, Eruptor, Free Ranger, Freeze Blade, Magna Charge, Prism Break, Rattle Shake, and Wash Buckler.

The Wizard of Oz Celebrates 75 Years with New Toys

Dorothy Wizard of OzTo celebrate the 75th anniversary of The Wizard of Oz, Warner Bros. is launching a comprehensive campaign that includes toys and games from top licensees. Among them is McDonald’s, which will feature limited-edition The Wizard of Oz toys in Happy Meals at more than 14,000 locations in the U.S. and Canada from September 20 to October 10.

The Happy Meal program features six adorable stylized figures based on popular characters in the film. Kids can receive Dorothy, Scarecrow, Wicked Witch of the West, Tin Man, Glinda the Good Witch, or Cowardly Lion. In addition, each figure comes with a Yellow Brick Road base to stand on, and all the bases can connect to recreate The Wizard of Oz friends walking down the Yellow Brick Road.

Toy and game partners supporting the milestone anniversary include Jazwares, Mattel, and Adora Dolls, the latter of which will be introducing special-edition Wizard of Oz Toddlers. Meanwhile, commemorative collections of toys are expected to be part of “The Wizard of Oz’ 75th Anniversary Celebration,” scheduled to debut on QVC on September 26 at 9 p.m.

McDonald’s, Activision Partner for Skylanders Giants Happy Meals

McDonald’s restaurants and Activision Publishing Inc. have partnered to launch Skylanders Giants Happy Meals. In North America, the program will run from April 12 to May 2, while supplies last, and will rollout in other select countries later this year.

Participating McDonald’s restaurants across the U.S. and Canada will offer customers who purchase a Happy Meal one of nine unique toys from Skylanders Giants, each with their own play feature, as well as a coupon for $10 off the Skylanders Giants starter pack. The upcoming Happy Meal program includes figurines inspired by Skylanders Giants characters as Spyro, Gill Grunt, Drobot, Chop Chop, Ignitor, Jet-Vac, Tree Rex, Crusher, and Kaos.

To maximize awareness, McDonald’s will support the three-week promotion with a fully-integrated marketing campaign that includes branded television advertising, in-restaurant merchandising, custom packaging and an online web and social media presence.

Moshi Monsters Happy Meal Promotion Launches in the U.S.

Starting December 14, Moshi Monsters will invade McDonald’s restaurants throughout North America for a Moshi Monsters Happy Meals promotion. The special program will give fans from coast-to-coast a chance to get their hands on exclusive Moshi Monsters toys for four weeks during the holiday season. [Read more...]

Spin Master Ltd., McDonald’s Team Up to bring Zoobles back to Happy Meals

Spin Master Ltd. has teamed up with McDonald’s to bring Zoobles back into the McDonald’s Happy Meal line-up. After an initial global launch of the Zoobles Happy Meal campaign last year, Spin Master and McDonald’s have launched an international campaign that will run in more than 55 countries around the world this year. McDonald’s guests can now rediscover Zoobles in all participating McDonald’s restaurants.

Zoobles are the breakaway collectible small doll toy for girls, featuring hundreds of characters that spring to life and transform when placed on their “Happitat.” Throughout the year, new characters and playsets will be added to the line-up.

This post was originally written by Sierra McCleary-Harris and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

McDonald’s Teams Up With The Smurfs to Encourage Healthy Eating Habits

McDonald’s is encouraging children worldwide to “Smurf the Earth” this summer with a 28-day Happy Meal campaign featuring 16 iconic Smurf designs. Smurf-themed packaging on healthy Happy Meal offerings, such as Apple Dippers and milk, will promote healthy eating decisions for children.

Within the U.S., McDonald’s has partnered with The Smurfs and Keep America Beautiful (K.A.B.) to put digital codes on the back of Apple Dippers packages that can be entered online at For every code that is entered on the website, McDonald’s and K.A.B. will plant a tree (up to 100,000) in national forests across the country. Similar environmentally friendly promotions will take place at McDonald’s global locations.

McDonald’s Revamps Happy Meal, Launches Nutritional Marketing Initiative

After being accused of using toys to lure kids to its restaurants and blamed for promoting unhealthy eating habits, McDonald’s is introducing a new Happy Meal that the company says adds “more nutritionally balanced choices,” as part of its “Commitments to Offer Improved Nutrition Choices” initiative.

Starting in September, and by Q1 2012, all McDonald’s Happy Meals will automatically include both apple slices (without the dipping caramel) and a smaller portion of French fries (1.1 ounces), along with the choice of a hamburger, cheeseburger, or chicken McNuggets, and a choice of beverage, including the new fat-free chocolate milk and 1 percent low-fat white milk. Customers can also request two bags of apple slices instead of the French fries.

By Q1 2012, McDonald’s hopes that Happy Meals will see an estimated 20 percent reduction in calories and also a reduction in fat. By 2015, the chain hopes to reduce sodium by 15 percent in all its meals.

The company will also promote nutritional messages in all of its national kids’ communications, including merchandising, advertising, digital, and on Happy Meal packaging.

Liv Dolls Featured in Happy Meals

Following last month’s successful Zoobles Happy Meal Campaign, Spin Master, Ltd. has once again teamed up with McDonald’s to present the Liv Happy Meal Campaign, running now through July 7.

Miniature Liv characters Daniela, Sophie, Katie, Alexis, and Hayden, plus three styling heads, are available now at participating McDonald’s across North America. Both the Liv and Zoobles Happy Meal Campaigns are scheduled to hit international markets later this year and in 2012.

McDonald’s Announces Recall on Shrek Themed Drinking Glasses

The U.S. Consumer Product Safety Commission and McDonald’s have announced a voluntary recall of the Shrek Forever After 3D Collectible Drinking Glasses, due to a potential cadmium risk.

The recall affects about 12 million units. The designs on the glasses contain cadmium, which produces a risk of adverse health effects after long term exposure. No injuries have been reported. The glasses were sold exclusively at McDonald’s from May 2010 to June 2010 for approximately $2. McDonald’s asks consumers to immediately stop using the glasses, and information on how to obtain a full refund can be found at