Child’s Play Communications Creates CPC Tech

Child’s Play Communications has launched CPC Tech, a new division devoted exclusively to creating awareness of and demand for family-friendly technology products. CPC Tech will be responsible for promoting products ranging from apps to tablets to technology-driven toys.

Recent clients have included multiple Peppa Pig apps, and littleBits, a system of electronic modules that snap together with magnets to create circuits. “We’ve been handling so many child- and parent-focused tech products recently, we’ve decided to launch a group entirely devoted to that category,” said company president Stephanie Azzarone.

Child’s Play President Wins Social Media Innovator of the Year

Stephanie Azzarone, president of Child’s Play Communications, has won the Gold award for Social Media Innovator of the Year in the 2010 Bulldog Awards for Excellence in Media and Public Relations.

Child’s Play Communications specializes in public relations, social media, and word-of-mouth communications targeted to moms. Azzarone recognized early on that mothers were using social media as their communications channel of choice. In 2006, before many agencies took the plunge, Child’s Play began reaching out to moms in social media.

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