Great Trade-In Event Returns to Babies “R” Us and Toys “R” Us

Toys R Us Great Trade-InThe “Great Trade-In” event, hosted by Toys “R” Us, will be held in Toys “R” Us and Babies “R” Us stores nationwide, from Feb. 1st through the 29th. The event will open January 29th for Rewards “R” Us loyalty members who show their loyalty card during checkout.

Consumers are encouraged to rid their homes of unsafe, old, and secondhand baby gear and furniture in exchange for a 25 percent discount on the purchase of a new item that meets the latest safety standards. Stores will be accepting used cribs, car seats, strollers, high chairs, infant swings, and other items of the sort.

Toy & Hobby China and Baby & Stroller China Receive Positive Feedback from Attendees

Toy&Hobby,ChinaToy & Hobby China and Baby & Stroller China wrapped up on April 10 at the Poly World Trade Center Expo. The three-day events ran from April 8 to 10, and according to a report from the organizer, attracted 40,012 visitors and 1,001 exhibitors. This number was up 5 percent and 7.4 percent, respectively, over the events’ previous editions.

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Diono Collaborates with Little Tikes on New Product Line

Diono.LittleTikes.jumperDiono will introduce a new line of products stemming from a collaborative partnership with Little Tikes. The international license agreement will feature a broad range of juvenile products, including more than 50 new items spanning from car seats and strollers to travel accessories and gear.

The new line, available early next year at major retailers nationwide and in key international markets, will include:

  • Little Tikes Cozy Coupe Accessories and Gear: The Little Tikes red and yellow Cozy Coupe toy car now has its own dedicated line of juvenile products, including booster seats, car organizers, and roller car shades.
  • Little Tikes Booster Seats: Machine-washable and available in multiple colors.
  • Little Tikes Strollers: The new Little Tikes Lightweight Stroller and Travel Stroller include a three- or five-point harness, extra-tall comfort grip handles, and cup holders and storage features. These are designed for kids up to 50 lbs and available in four different colors.
  • Little Tikes Car and Travel Accessories: From car and on-the-go accessories like a travel bottle warmer or sit and play bouncer, the line includes 17 new products.

Mamas & Papas Introduces the armadillo Stroller

2241h5400_xlMamas & Papas introduces its newest stroller, the armadillo. A Mamas & Papas survey found that one in every two parents with kids under the age of five are not satisfied with their current strollers. Additionally, more than two in three parents (68 percent) feel that it is better to have a secondary stroller than to have a single stroller for all of their activities. In fact, more than 21 percent have purchased three or more strollers for just one child.

Mamas & Papas have commissioned this research to determine what American parents are looking for from the products they use at each key stage of their parental journey.

The armadillo meets the needs that parents expressed in the survey, including ease of open and fold. Fifty-eight percent of parents believe that their current stroller is not as easy to open and fold as they would like it to be, while 48 percent cite ease of open and fold as their top desired feature. The armadillo quickly and easily opens, and folds in seconds with just one hand. Its inward fold also protects the fabric, while its seat for baby lies flat for use from birth and is well padded for long naps.

Available in stores nationwide and online the armadillo retails and is available in Lemon Drop, Black Licorice, Blue Fizz, Coral Pink, and Stripe with matching liner.


Mamas & Papas Debuts in the U.S. at Babies “R” Us

Babies “R” Us has premiered a special assortment of Mamas & Papas products at select stores nationwide. The assortment marks the line’s debut in the U.S. An expanded selection of Mamas & Papas products will also be available at Toys “R” Us Times Square, Babies “R” Us Union Square, and FAO Schwarz Fifth Avenue in New York City, as well as at

Mamas & Papas was founded by working mother Luisa Scacchetti in 1981, and the exclusive Babies “R” Us collection includes strollers, lightweight strollers, highchairs, bouncers, and travel toys.