At 12:01 a.m. on September 4, aka Force Friday, Toys “R” Us will celebrate the debut of toys based on the next chapter of the Star Wars saga. Toys “R” Us locations worldwide, as well as toysrus.com, will transform into Destination: Star Wars with hundreds of new products, including those available exclusively at Toys “R” Us. On Force Friday, Toys “R” Us stores around the globe will open their doors for special midnight festivities, providing customers with the opportunity to be the first to purchase new Star Wars merchandise.
Toys “R” Us stores worldwide, as well as toysrus.com, are set for a year-long celebration in honor of the Star Wars saga. Beginning on May 3 in the U.S., Star Wars Day events will take place at all Toys “R” Us locations across the country. Young Jedis and their families are invited to visit their local store dressed in their Star Wars best, receive giveaways, and more.
Toys “R” Us’ recent campaign to benefit Special Olympics, hosted at its stores across the U.S. and online at toysrus.com, raised more than $2 million. Throughout the duration of the eight-week awareness and fundraising program, Toys “R” Us customers pledged their support to help children with intellectual and developmental disabilities learn how to hit balls, run bases, take jump shots, and other sports moments.
A new Sonic Boom toy line, from global master toy partner Tomy International, is now available at Toys “R” Us stores nationwide and at toysrus.com. The line will feature items across best-selling categories including plush, action figures, R/C, vehicles, and more, and will include a 12-inch talking plush and the Sonic Boom Launcher. Additional products will become available next year.
This past week saw the launch of Jake and Crew LLC’s The Original Loom Boom, which is designed to display, organize, and share loom bracelet creations. Invented by a five-year-old who wanted to show off his loom bracelet collection in a neat, portable way, the product is being retailed exclusively by Toys “R” Us through the end of this year.
Available in five color combinations at Toys “R” Us stores across the U.S. and at toysrus.com, the Original Loom Boom features a brightly-colored tube that can hold up to 40 rubber band loom bracelets. Once detached from the base, loomers have easy access to bracelets at the bottom, so they can show off their handiwork as well as trade and share bracelets. The base also contains ample storage for extra loom bands.
Currently, loom band bracelets are enjoying a high level of popularity in the U.S.
The Beatrix Girls, a collectible line of pop-star dolls with their own original music, has developed a digital music platform to coincide with the dolls’ Toys “R” Us launch this holiday season. Their five-track EP, Meet The Beatrix, will be available everywhere music is consumed, including iTunes, Spotify, Amazon MP3, Muve Music, iHeart Radio, and Pandora.
Additionally, fans can receive an exclusive CD on Cyber Monday, December 2, at ToysRUs.com with the purchase of a doll. The age-appropriate tracks have been engineered by a talented team that promotes girl empowerment through the songs, “Just Bein’ Beatrix,” “Bend the Rules,” “Go Extreme,” “Doin’ My Thing,” and “Nice Try.”
The line was conceived by Sherry Gunther Shugerman, a two-time Emmy Award-winning producer and studio executive who has experience in producing The Simpsons, Rugrats, and Family Guy.
Fans can sing and dance along with The Beatrix Girls on its branded Pandora station, launching through December 31 on Pandora Internet Radio.
The Whisper Ride Touring Wagon, from Step2, is being recalled. Step2 has received 29 reports of the seat back detaching, 28 of which resulted in children falling out of the wagon. Fourteen of these resulted in bumped heads and nine resulted in bruises, scratches, or lacerations.
The two-seat plastic wagon is 25 inches wide by 41.25 inches long by 20 inches high, with blue seats, a tan wagon base, and a red canopy. The Step2 logo appears on the canopy and on the side of the wagon base. This item was sold exclusively at Toys “R” Us stores nationwide and online at toysrus.com from February to August 2013.
Consumers should immediately stop using the wagon and inspect it to determine if the seat belt is attached to the removable blue seat back. If so, the wagon is included in this recall. Consumers with the recalled wagons should contact Step2 to obtain a free repair kit: Call toll-free at (866) 860-1887 between 8 a.m. and 5 p.m. ET Monday through Friday, or visit the firm’s website at www.step2.com and click on “Product Recall” for more information.
Toys “R” Us U.S. has redesigned and updated its e-commerce sites, toysrus.com and babiesrus.com. The websites have a new design and layout, navigation, and new features to help everyone find savings and information about the company’s offerings with ease. In addition, the sites have introduced social shopping, allowing customers to organize their most-wanted items in shareable toy and baby boards, while also viewing popular and trending products on the sites.
New and enhanced features on toysrus.com and babiesrus.com include:
- Toy & Baby Boards: Shoppers can now organize their most-wanted items in toy and baby boards. This feature allows moms and dads to gather an assortment of products into a themed board, which can then be shared with family and friends via Twitter, Facebook, and Pinterest. Users can also invite their friends to create boards.
- New Homepage and Site Navigation: The homepage features cleaner design and layout, with a larger space for current featured products and promotions. In addition, shoppers can move between toysrus.com and babiesrus.com with the brands presented in tabs at the top left of the page. New Shop By navigation gives each subcategory its own merchandising space, making it easier to narrow down the choices available on child’s age and interests or the recipient’s needs.