Toys “R” Us’ recent campaign to benefit Special Olympics, hosted at its stores across the U.S. and online at toysrus.com, raised more than $2 million. Throughout the duration of the eight-week awareness and fundraising program, Toys “R” Us customers pledged their support to help children with intellectual and developmental disabilities learn how to hit balls, run bases, take jump shots, and other sports moments.
A new Sonic Boom toy line, from global master toy partner Tomy International, is now available at Toys “R” Us stores nationwide and at toysrus.com. The line will feature items across best-selling categories including plush, action figures, R/C, vehicles, and more, and will include a 12-inch talking plush and the Sonic Boom Launcher. Additional products will become available next year.
This past week saw the launch of Jake and Crew LLC’s The Original Loom Boom, which is designed to display, organize, and share loom bracelet creations. Invented by a five-year-old who wanted to show off his loom bracelet collection in a neat, portable way, the product is being retailed exclusively by Toys “R” Us through the end of this year.
Available in five color combinations at Toys “R” Us stores across the U.S. and at toysrus.com, the Original Loom Boom features a brightly-colored tube that can hold up to 40 rubber band loom bracelets. Once detached from the base, loomers have easy access to bracelets at the bottom, so they can show off their handiwork as well as trade and share bracelets. The base also contains ample storage for extra loom bands.
Currently, loom band bracelets are enjoying a high level of popularity in the U.S.
The Beatrix Girls, a collectible line of pop-star dolls with their own original music, has developed a digital music platform to coincide with the dolls’ Toys “R” Us launch this holiday season. Their five-track EP, Meet The Beatrix, will be available everywhere music is consumed, including iTunes, Spotify, Amazon MP3, Muve Music, iHeart Radio, and Pandora.
Additionally, fans can receive an exclusive CD on Cyber Monday, December 2, at ToysRUs.com with the purchase of a doll. The age-appropriate tracks have been engineered by a talented team that promotes girl empowerment through the songs, “Just Bein’ Beatrix,” “Bend the Rules,” “Go Extreme,” “Doin’ My Thing,” and “Nice Try.”
The line was conceived by Sherry Gunther Shugerman, a two-time Emmy Award-winning producer and studio executive who has experience in producing The Simpsons, Rugrats, and Family Guy.
Fans can sing and dance along with The Beatrix Girls on its branded Pandora station, launching through December 31 on Pandora Internet Radio.
The Whisper Ride Touring Wagon, from Step2, is being recalled. Step2 has received 29 reports of the seat back detaching, 28 of which resulted in children falling out of the wagon. Fourteen of these resulted in bumped heads and nine resulted in bruises, scratches, or lacerations.
The two-seat plastic wagon is 25 inches wide by 41.25 inches long by 20 inches high, with blue seats, a tan wagon base, and a red canopy. The Step2 logo appears on the canopy and on the side of the wagon base. This item was sold exclusively at Toys “R” Us stores nationwide and online at toysrus.com from February to August 2013.
Consumers should immediately stop using the wagon and inspect it to determine if the seat belt is attached to the removable blue seat back. If so, the wagon is included in this recall. Consumers with the recalled wagons should contact Step2 to obtain a free repair kit: Call toll-free at (866) 860-1887 between 8 a.m. and 5 p.m. ET Monday through Friday, or visit the firm’s website at www.step2.com and click on “Product Recall” for more information.
Toys “R” Us U.S. has redesigned and updated its e-commerce sites, toysrus.com and babiesrus.com. The websites have a new design and layout, navigation, and new features to help everyone find savings and information about the company’s offerings with ease. In addition, the sites have introduced social shopping, allowing customers to organize their most-wanted items in shareable toy and baby boards, while also viewing popular and trending products on the sites.
New and enhanced features on toysrus.com and babiesrus.com include:
- Toy & Baby Boards: Shoppers can now organize their most-wanted items in toy and baby boards. This feature allows moms and dads to gather an assortment of products into a themed board, which can then be shared with family and friends via Twitter, Facebook, and Pinterest. Users can also invite their friends to create boards.
- New Homepage and Site Navigation: The homepage features cleaner design and layout, with a larger space for current featured products and promotions. In addition, shoppers can move between toysrus.com and babiesrus.com with the brands presented in tabs at the top left of the page. New Shop By navigation gives each subcategory its own merchandising space, making it easier to narrow down the choices available on child’s age and interests or the recipient’s needs.
Encyclopedia Britannica, in partnership with Tek Nek Toys Inc., has launched its first interactive Britannica Kids touchTab. The touchTab is an educational tablet that inspires kids to learn interesting facts about various subjects with hands-on interactive play and quizzes to test knowledge.
Encyclopedia Britannica has found a way to engage young audiences while promoting knowledge and learning. The touchTab comes with three content-rich cartridges, North American Mammals, Australian Mammals and African Mammals. Additional themed sets include Exploring Space, Incredible Earth, Amazing Ocean Life, and Days of the Dinosaur. The themed sets are sold separately.
Each cartridge contains more than 200 facts and questions, allowing children to explore three levels of content by answering questions in the Challenge Mode and unlocking new levels of difficulty. Children engage with the touchTab by pressing the various topics on the cartridges revealing educational audio content. The touchTab capitalizes on prestigious sources to insure that accurate information is presented in a fun and engaging method. [Read more...]
The Beatrix Girls, a new line of collectible pop-star dolls driven by original music, is set to empower and inspire young girls nationwide with its retail debut this month at Toys “R” Us stores nationwide and online at Toysrus.com. Kids can collect their music, join their fan club, and vicariously live the fantasy of being a pop star through play.
The Beatrix Girls have already generated a huge amount of momentum securing early strategic deals with licensing partners such as Peavey Instruments, along with nine other licensing partners covering every major category, including apparel, accessories, back-to-school stationary, footwear, and more.
The Beatrix Girls collection of dolls is recommended for ages 5 and up.
Warren Buffett’s TV and online series, Secret Millionaires Club, continues to expand with the introduction of Business in a Box. It is an all-new product, from A Squared Entertainment, that teaches kids the fundamentals of financial literacy through interactive play. The kit includes toys, activities, and DVDs. It is now available for preorder exclusively at toysrus.com and will be available in stores later this month.
Business in a Box, created in partnership with TCG, will launch exclusively at Toys “R” Us with two kit options that provide children with everything they need to create a lemonade stand or a car wash, including a DVD with episodes from the animated Secret Millionaires Club series, as well as a booklet with business tips from Mr. Buffett.
Toys “R” Us will expand its year-round education product selection in stores nationwide and online at toysrus.com. Filled with a broad collection of items, kids from preschool to fifth grade, parents, and teachers can now find the essentials they need to make learning easy and fun throughout the entire year.
Toys “R” Us is also debuting a new line of exclusive education products under its Imaginarium brand, the company’s largest range of specialty and learning toys. Imaginarium Learning offers shoppers dozens of back-to-basics, as well as inventive products, which promote early learning skills in little ones ages 18 months and up.
Under Imaginarium Learning, kids can discover the universe with the Lift a Flap Solar System and Lift a Flap World Puzzle, or learn their ABCs and 123s with the assistance of Touch & Learn Alphabet Fish and ABC & 123 Monkey. Additionally, magnetic tablets, like Magnetab Numbers and Magnetab ABCs Lower Case, teach small hands to trace and write, while double-sided write and erase cards and take-along boards provide activities that reinforce writing skills. [Read more...]