This season’s toys combine sustainability with creative and educational play. Hasbro’s Life in Reterra ($29.99) invites players ages 10 and up to rebuild society through collaborative design. Playmobil Junior’s Disney Moana’s Boat ($24.99) lets toddlers set sail with eco-conscious materials, while Learning Resources’ Seymour the Counting Shapes Sea Turtle ($15.99) promotes early learning with recycled components.
STEM enthusiasts will love Smartivity’s Mech Miracle ($19.99), which builds a unicorn and crocodile from sustainable wood, and Thin Air Brands’ Insect Explorer Science Kit ($29.99), which engages young entomologists with hands-on activities.
For creative music play, Rico USA’s Silvestro Ukulele ($89.99) is a cardboard instrument with sugar cane strings, while Kids Table Board Gaming’s Café Barras ($20) helps tweens channel their inner entrepreneur as a coffee-loving capybara.
Adventurers can explore nature with Red Toolbox’s Stanley Jr. Adventure Set ($49.99), and toddlers can learn about wildlife with The Learning Journey’s Arctic Puzzle ($12.99). These toys emphasize sustainable materials and imaginative, hands-on experiences for all ages.
Scroll on to learn more about these great products to stock for your customers this year!
LIFE IN RETERRA
This strategic tile game challenges players to (re)build thriving communities filled with diverse terrain, inhabitants, and buildings. The more a player’s community thrives, the more points they earn.
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PLAYMOBIL JUNIOR & DISNEY: MOANA’S BOAT
This Playmobil set calls kids like the sea calls Moana. Kids can join the princess and Hei Hei on seafaring adventures with this imaginative playset, which features Moana’s boat from the first film and accessories. 1+
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MECH MIRACLE
Kids can build two mechanical STEM toys — a unicorn with flapping wings and a crocodile with chomping jaws — with pieces laser-cut from sustainable wood.
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SILVESTRO UKULELE
Made with recyclable sugar cane strings and 96% recycled cardboard, “the world’s first cardboard ukulele” delivers a unique sound and weighs one-and-a-half pounds.
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BUG CATCHER VACUUM KIT
The Bug Catcher Vacuum features LED lights and high-powered suction, allowing young explorers to safely capture and study insects. Its extendable tube ensures no bug is out of reach, providing an engaging and educational experience for curious minds fascinated by the natural world.
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SEYMOUR THE COUNTING SHAPES SEA TURTLE
Plug baby sea turtles into Seymour’s shell to learn shapes and counting, develop fine motor skills, and understand the natural world with earth-friendly, recycled materials.
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STANLEY JR. KIDS’ OUTDOORS ADVENTURE SET
Kids can explore the backyard for hours of imaginative adventures with this set, which includes a sun protection hat, binoculars, a magnifying glass, and a compass.
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MY FIRST LIFT & LEARN PUZZLE — ARCTIC
This Arctic puzzle features a snowy scene and pieces that are easy for small hands to maneuver. Toddlers are encouraged to develop skills and learn about Arctic wildlife.
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CAFÉ BARAS
In this cozy board game, tweens design a business plan for a café as a capybara with big dreams and a love for coffee. This card drafting, tableau-building game was developed by the creative team behind the critter classics Creature Comforts and Maple Valley.
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A version of this feature was originally published in The Toy Book’s 2025 International Innovation Issue. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!
