Barbie is continuing its campaign for diversity and inclusivity with a new Barbie Fashionista doll line up. Designed alongside doctors and healthcare professionals, the line will feature new dolls in a variety of body types, including the first-ever Barbie with behind-the-ear hearing aids.
“Barbie wholeheartedly believes in the power of representation, and as the most diverse doll line on the market, we are committed to continuing to introduce dolls featuring a range of skin tones, body types, and disabilities to reflect the diversity kids see in the world around them,” says Lisa McKnight, executive vice president and global head of Barbie Dolls, Mattel. “It’s important for kids to see themselves reflected in products and to encourage play with dolls that don’t resemble them to help them understand and celebrate the importance of inclusion.”
The 2022 Barbie Fashionista lineup includes a Ken doll with vitiligo to complement the 2020 vitiligo Barbie doll. There will also be a new Fashionista doll with a prosthetic leg and various new body types for both Ken and Barbie dolls that are both smaller and curvier.
Available June 2022, the full 2022 Barbie Fashionista line will hit shelves at Amazon, Target, and Walmart for $9.99 each.
