Macmillan Toys Announces Launch of New Fashion Doll Line

Today’s girls and women are increasingly diverse when it comes to their looks, clothing styles, hobbies, and interests. YouDolls is a customized fashion doll allowing girls and women to celebrate their own personal style. Merging the growing trend of co-created products with the fashion doll category, YouDolls allows consumers to dream, design, accessorize, and package a 12-inch fashion doll that looks like them…or anyone else they want.

Beginning in September, consumers can visit http://www.YouDolls.com to choose their doll’s distinctive attributes, including skin tone, eye color, hair color, hair style, clothes, and accessories. Each personalized YouDoll is assembled, packaged, and shipped within a week. With dozens of fashion styles to choose from and hundreds of accessories that celebrate individuality, there are more than a million combinations available to let girls and women dream and create their ultimate fashion doll.

A portion of the sale of each YouDoll will support one of three charities and, as part of the doll creation process, creators can select which charity they want to support.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

About the author

Sierra McCleary-Harris

Sierra McCleary-Harris

Sierra McCleary-Harris is a senior editor at Adventure Publishing Group, editing and producing content for the Toy Insider, the Toy Book, and the Pop Insider. If she's not at her desk, you can find her somewhere doing a puzzle, losing it over the latest arts and crafts, or hanging out with her kitties Hazelnutz & Pepper Ann.

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