Monster Jam Signs New Toy Licenses

Feld Motor SportsAdvance Auto Parts Monster Jam, the touring monster truck property, which performs in front of 4 million spectators annually, has signed multiple new licensees, including two new toy partners.

Ridemakerz, creator of the vehicle customizing experience, has partnered with Monster Jam to bring kids a new way to build, create, and play with customizable Monster Jam trucks. A line of interlocking Monster Jam Xtreme Customz construction vehicles will be available at retail this fall.

Revell Inc. is launching a 1:25-scale model kit of one of the world’s most famous Monster Jam trucks, Grave Digger. The Grave Digger Snap-Tite Model Kit features authentic graphic decals and replica plastic parts that snap together for easy assembly. Monster Jam fans and hobbyists will have the opportunity to replicate the Grave Digger Monster Jam truck design.

In addition, Rico Industries/Tag Express’ line of Monster Jam novelty and souvenir products are currently available at Walmart. Sky High will launch Monster Jam back-to-school products this summer, and CSS Industries will introduce Monster Jam Valentine and Easter products next year.

About the author

Marissa Silva

Marissa Silva

Marissa Silva is editor-in-chief of the Pop Insider and the Toy Insider, the leading consumer holiday gift guide and toy review and news website. As a professional toy reviewer and an industry expert, she consistently reports on toy, entertainment, and pop culture trends and hot products. In addition to digital content management, Marissa contributes feature-length articles to the Pop Insider and leading toy industry trade magazine The Toy Book, providing retailers, manufacturers, and licensors with information on the latest in toy news. Marissa has been featured on the TODAY Show, Good Morning America, Fox and Friends, ABC World News Now, MSNBC, CBS, NY1, WPIX, and more. A board game fanatic and professional toy reviewer, she spends most of her free time shopping for superhero T-shirts, crushing at Mario Kart, and anxiously awaiting her Hogwarts acceptance letter. You can follow her on Twitter and Instagram @thattoygirl.

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